Google vs Microsoft: a case study in how you win and lose manufacturers’ love
The search giant finally unveiled the Google Nexus 7 tablet - the product of a four-month collaboration with Asus. On the back, the slate has both the Nexus branding and Asus’s name engraved on the rubbery back coating.
What point are we trying to drive home here? There was one company Google spent $12.5 billion on and it didn’t get Google’s largest tablet project. That company as you’ve already guessed by now is Motorola. One thing became glaringly clear - at least for the time being - Moto is not getting the red carpet treatment from Google.
“At first I think our partners weren’t sure whether we really meant what we said about not giving Motorola preferential treatment. But they’ve seen us do another Nexus smartphone with Samsung and the Nexus 7 tablet with Asus, so I think they see that Motorola is not getting preferential treatment. It’s all about the ecosystem,” director of Android partner engineering Patrick Brady, said in an interview for CNET recently.
Software and hardware innovation came a long way in the last couple of days, and we now find it hard to judge who wins the mobile OS battle after all the news we heard, but it seems clear that Google is now winning the battle for manufacturers’ love.
2. pokharkarsaga (Posts: 360; Member since: 23 Feb 2012)
thumbs up for Google
thumbs down for Microsoft
6. nak1017 (Posts: 328; Member since: 08 Jan 2010)
Even people at Microsoft are surprised about that move... honestly, someone needs to fire Ballmer.
24. haseebzahid (Posts: 1826; Member since: 22 Feb 2012)
win for android only for OEMs users may have totally different point of view Goolge tablet in my opinion is a toy and it is priced exactly what a toy should be MS made a pro device
3. fsnas (Posts: 93; Member since: 18 Jun 2012)
I really don't care about the OEM "feelings" !!
the only things that matter are quality and performance. And while the OEM couldn't provide a great product like the Surface then the hell with them, they're holding MS back.
4. remixfa (Posts: 13903; Member since: 19 Dec 2008)
" Moto is not getting the red carpet treatment from Google. "
honestly though, what have they done to DESERVE the red carpet treatment other than being bought? Asus deserved to get it. Look what theyve done with the transformer. All that power and tons of options without a massive price tag. Samsung is fighting a "premium" battle with apple in the tablet space, and other than Asus, everyone else has pretty much flopped, including Moto. The moto tablets are good, but they are not better than Asus tablets.
9. Jericho (Posts: 302; Member since: 12 Nov 2011)
Haha.......typical remix always dragging samsung into every discussion. Dude grow up.
41. remixfa (Posts: 13903; Member since: 19 Dec 2008)
you should take your own advice. I was making a point. Name the biggest android manufacturers not counting the Kindle. Asus and Samsung. Everyone else is marginal.
If you had reading comprehension maybe you would have understood that before commenting.
15. Victor.H (Posts: 410; Member since: 27 May 2011)
Well, on the other hand, Motorola didn't do much to deserve to be acquired for that much money. And I mean the hardware division, not patents.
39. Sangeet (Posts: 232; Member since: 21 Apr 2012)
@Jericho Shut up..!!
I am sure that you can't even write a decent Article however hard you try.
Writing post is not an easier task so please atleast don't insult the writers cuz you are not even half what they are
48. SleepingOz (unregistered)
The only loser here is you, dude.
Just saying. =]
35. taz89 (Posts: 2014; Member since: 03 May 2011)
12.5 billion for 20,000+ patents(including patents waiting to be approved) is not much when you compare it to 5 billion for the 6000 nortel patents they were bidding for...everyone knows google just wanted motorolas patents and the hardware division just was a bonus
40. remixfa (Posts: 13903; Member since: 19 Dec 2008)
for what they acquired everything for, they were really paying standard trading price for the patents. Google got Motorola the company as a bonus of sorts.. the company itself was completely free when you look at the cost per patent they paid. That doesnt say much for the health of the company. Im sure el goog will turn it around though, if they are playing "favorites" or not.
22. McLTE (Posts: 686; Member since: 18 Oct 2011)
What did Moto do?
Well.. with the Droid 1, I think Moto helped Google put the Android OS on the map. HTC and T-mobile got things started, but the Droid1 really helped it explode.
Could Google have done it with another manufacturer? Maybe.. but it was the Droid1 that did it first.
I'm not saying it buys them preferential treatment.. and I really like that Google is not handing Moto the next Nexus phones. I would however love to see what Moto would come up with for a Nexus phone with a massive battery.. that would definitely be worth a look!
42. remixfa (Posts: 13903; Member since: 19 Dec 2008)
every year the handset makers submit their best "product" to google to become that year's nexus. Its supposed to be a fair blind competition where they send all the phones in to goog and goog picks the best one to become the Nexus for a year. If moto hasnt become a nexus yet, then moto hasnt submitted the best handset to Goog. It would be neat to see some fresh design language ( HTC's Nexus 1 was much different than other sets of the time, while Samsung uses top notch hardware but rehashes familiar designs)
5. tegradragon (Posts: 68; Member since: 23 May 2012)
Just out of curiosity, why is Microsoft the Evil Empire?
14. PAPINYC (Posts: 2272; Member since: 30 Jul 2011)
That statement was taken out of context, Microsoft is not 'The Evil Empire' and Steve Jobs had no reason to loathe Bill Gates and accuse him of running an 'Evil Empire'. Microsoft has worked arduously over the last twenty years (or so) to deliver efficient and productive platforms and products. Unfortunately, because their upper echalon of Management seem to be out of touch with the consumer and marketplace, mainly because the Sun's rays seem to refract light and energy differently on their bald heads (but, iDigress), many of those products have been absolute failures. Trust me, so too, a failure will be these tablets. Don't get me wrong; I want Microsoft to win, they are 'The Good Empire' but, they are just as out-of-touch in 2012 as they were in 2007. As with everything 'tech', time will tell and the true 'Evil EmpiRe' will diE in vAlhAlA.
28. haseebzahid (Posts: 1826; Member since: 22 Feb 2012)
if their Tablet runs without bugs in start Android will be in deep trouble and Ipads will be extinct in matter of months since theratically they did what 90% of people wanted for a tablet to be like not an expensive TOY(Ipads/Android tabs) if u guys thing i am making fun of non MS tablets as toys u can think ur self wht is the purpose of quad core with 2GB ram whihc can only run games (not even high tech engine), music(too big for that), newspaper(its only for a time being), vedios(how long will u enjoy it) their will be a point where user will want Tablet to do more just like a laptop this is where MS nailed everything....
31. nb2six (Posts: 298; Member since: 27 Apr 2011)
When has microsoft not released something that didn't have bugs galore? Vista anyone...
33. haseebzahid (Posts: 1826; Member since: 22 Feb 2012)
lets hope they did actually learned from their past mistakes for change their WP7.5 is very stable and bug free OS but yes it is limited and restricted dont matter here its irrelevant for this reply so hope is high Win8/Wp8 would be error free as well
49. SleepingOz (unregistered)
Since when do "limitations and restrictions" not matter?
51. Oxygen (Posts: 82; Member since: 29 Mar 2012)
It is your biased reasoning that is irrelevant, sir.
53. TROLL.ISAHA (banned) (Posts: 535; Member since: 28 Mar 2012)
Shaarup. . Go gets some knowledge...
34. McLTE (Posts: 686; Member since: 18 Oct 2011)
MS is one the original evil empires!
do you forget the days when they were scheming with OEMs to force brower installations? how they tried to squash Netscape and Firefox?
Don't paint MS to be an angelic corporation here.. they are barely better than apple in my opinion.
Part of why many saw MS as an evil empire is because they dominated. We all want the little guy to win, so we rooted for Apple... now they dominate and their size, along with shady practices has caused them to take the evil empire slot.
I hope the surface succeeds! It's good for those of us who want a tablet that acts more like a PC and less like a big phone OS. This will cause a massive push in competition with Apple and Android as well. We all win!
27. haseebzahid (Posts: 1826; Member since: 22 Feb 2012)
because its bacause of them the whole world is running PCs and stuff related on ohter hand Apple/Google are new born child who takes pride in one of their archivments while MS dont bragg about the unlimited things they gave to world in past
52. SleepingOz (unregistered)
Right, cool story bro!
54. Hlorri (Posts: 39; Member since: 07 May 2008)
Maybe you are too young? Microsoft used to be the goliath in the computer industry. Once they had their eyes on something (whether it be word processing, spreadsheets, or web browsers), their competition might as well "give up. Resistance is futile".
Microsoft used a lot of dirty tricks (especially under Bill Gates) to gain and retain a monopoly position in the personal computer business, starting with the OS but also extending to other software (e.g. Office), protocols (HTTP, HTML), etc. Because of their market position, they were able to push proprietary solutions to "embrace and extend" existing standards, while others would not be able to build fully Microsoft compatible solutions.
Enter "Star Trek: The Next Generation". There are a couple of episodes where captain Picard encounters "The Borg", which is made up from the brain power of all the beings that it has previously captured. At one point, captain Picard gets absorbed into the Borg, loses his own self, and is contributing to the further expansion/dominance of the Borg itself. ("Prepare to be assimilated. Resistance is futile.") Many compares Microsoft and Bill Gates with that being.
8. ogy_dogy (Posts: 453; Member since: 29 Jun 2012)
What in the world is this author going on about?? He misses the point completely. The only thing a company should be considering is how satified the customer is, thats who actually pays for the products, not the press or the oems. so if microsoft thinks the oems arent satisfying the customers its logical to go at it themselves. I dont give a damn what some korean company thinks of microsoft or if reporters got to play with the tablet. Only thing i care about is how good a product is. and quite frankly though the Surface is far more expensive than the Nexus, its worth every penny...
16. Victor.H (Posts: 410; Member since: 27 May 2011)
This author - I guess - has dedicated this article solely to the relationship between platform maker and manufacturers, and how that just changed in the last week or so, without even touching on the topic of customer satisfaction. But I can only guess!
23. ogy_dogy (Posts: 453; Member since: 29 Jun 2012)
Well this is true, but calling Microsoft the evil empire? I fail to see how looking after their interests and coincidentaly the cosumers interests makes them the evil empire??
26. bobfreking55 (Posts: 866; Member since: 15 Jul 2011)
i think that was pertaining to MS competing with it's partners.
The manufacturers didn't matter too much this time, since it was all about hardware. :) No Motorola nor Nokia special treatments. They both totally went on different paths. I guess that's the main point of the article?
29. haseebzahid (Posts: 1826; Member since: 22 Feb 2012)
in every case we will be one getting benifits like Android makes cheapest tabs now MS will have to complete on price on other hand MS brought most advanced Tabs Google now have to think out of android box for TAbs like Linux for Tabs in the end we will have moreoptions to choose from
43. remixfa (Posts: 13903; Member since: 19 Dec 2008)
as "evil" as MS may or may not be.. if you put them beside Apple, they are positively angels by comparison. In the tech world is anyone worse than Apple?? good lord.
21. kamen (Posts: 84; Member since: 18 Jul 2011)
Yep, and to be honest - Acer's products are - how to say it - not up to the point.
36. soshi (Posts: 154; Member since: 08 Mar 2012)
Before commenting please read the title completely (not just Google vs Microsoft ) and get your brain to understand the focus of this article: manufacture love.
About what is customer needs, let them choose. Google nexus 7 won't survive if customer don't need it
10. ogy_dogy (Posts: 453; Member since: 29 Jun 2012)
oh and i alvays preffered the empire over the rebel alliance >:D
12. Mitchel (Posts: 228; Member since: 25 May 2012)
PC = Microsoft Windows
Tablet = iPad iOS
Smartphone = Google Android
17. PAPINYC (Posts: 2272; Member since: 30 Jul 2011)
PC = Microsoft Windows XP
Tablet = XOOM 3G/4G LTE with ICS or Jellybean
Smartphone = Google Android Gingerbread, ICS or Jellybean
Music Player = [my] iPhone 4S (or, any iPhone really but, it has got to be able to support Algoriddm's DJ Pro - otherwise, it's like every other mp3 player).
32. haseebzahid (Posts: 1826; Member since: 22 Feb 2012)
lol u still stuck on XP man plz upgrade from Torrent :P
44. Non_Sequitur (Posts: 1111; Member since: 16 Mar 2012)
PC = Microsoft Windows 7/8
Tablet = Android 4.1 Jellybean
Smartphone and Music Player = Android 4.1 Jellybean
56. Aeires (unregistered)
MP3 Player = Cowon. Nothing is better than a Cowon for music.
46. ogy_dogy (Posts: 453; Member since: 29 Jun 2012)
Tablet/PC: windows 8
Phone/music player: Windows phone 8
Soon to be a true story :D
(notice how in the msoft ecosytem you only need 2 devices which actually seem to work together?)
13. imran_khan0786 (Posts: 61; Member since: 21 Jun 2012)
I will go for windows only because its very useful like a pc experience. Thank Nokia and Microsoft.
19. kamen (Posts: 84; Member since: 18 Jul 2011)
Of course Microsoft will make its own tablet. Just a reference - how many Windows 7 tablets are out there? Almost none. And why is so? Because OEMs do not make them. So, if Microsoft wants Windows 8 to succeed in the tablet business, they need to make sure that the right product is there just as they want it.
Plus, I see a danger in Nexus brand being mixed up with too many companies - at the end there might be some not so quality offerings labeled Nexus.
20. bobfreking55 (Posts: 866; Member since: 15 Jul 2011)
The Surface is a machine, so yes it's supposed to be expensive.
The 7 is a gadget for media consumption and is a toned down machine, should be affordable.
The iPad is a tablet with an app grid and a fluid OS, but admit it. It's nothing without apps. iPad = toy. One branded overpriced toy, yet fun.
25. haseebzahid (Posts: 1826; Member since: 22 Feb 2012)
MS didnot betrayed OEMs this was to be done since only Nokia was in game while others were not even interested in WP they all were like lets wait for WP8/Win8 announcments then we will start manufecturing well this thing can never work in MS favor so they did it right its OEMs fault they are crying that thought MS would be under their command
38. qwertypoor (Posts: 72; Member since: 09 Jun 2012)
Didn't MS say there making tablets back in 08 and wasn't PA asking is the surface price tag to high something like that might be reason it's at that price and wouldn't asus and tablets be cheaper anyway?
47. BattleBrat (Posts: 1069; Member since: 26 Oct 2011)
Hope when Google unleashes multiple Nexus phones, a Moto will be one of them. I only have an Archos tablet, but I played with a Xoom Family edition, VERY impressed. I was even thinking of buying an 8" Xyboard, but my Archos G9 101 is working quite well for me. I might pick up a full on windows 8 Surface, but I got to play with one first. I wonder what the future holds for microsoft if the manufacturers turn their back on them.
55. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)
It will sucks terribly if Microsoft did copy PC OEM products. However, I have some doubt because since the introduction of Xbox 360, and issues with Red Ring of Death, Microsoft have been taking hardware designs seriously.
Right now all gamers knows by now that the Xbox 720 codenamed "Durango" and Kinect 2 is in development at Microsoft.
57. cerebus (Posts: 1; Member since: 02 Jul 2012)
You honestly think manufacturers are happier about the Nexus 7 than the Surface? They were already struggling to make a tablet that could compete with iPad on quality, now they have to compete with Google themselves on price. And the Nexus's build quality is so good, and their profit margins so slim (reportedly maybe even negative), that they almost have no way to price themselves into the tablet market. iPad has the upper end sewn up, now Google stole the cheap end, and OEM's who need to profit on hardware, are up a creek.
Not only that but by choosing to work with Asus they effectively stated that they had no faith in Motorola to make the Nexus7 tablet work - even though there might have been some costing leveraging they could have taken advantage of. So they made it clear that Motorola's value to them is due to their patent portfolio, and very little else.
It's becoming clearer to me that both MS and Google are starting to sell out their hardware partners, and the obvious reason is Apple's tremendous verticalising of their production chains, where they create value all the way down the line and are able to sell extremely high-quality hardware at consumer prices and still make huge profits. That is the only model that will work going forwards.