Google putting $500M towards Moto X marketing
0. phoneArena 10 Jul 2013, 19:07 posted on
A new report from The Wall Street Journal is saying that Google is going all in on marketing for the upcoming Motorola Moto X. While Google is still running Motorola as if it were more of a close partner than a division of Google, word has it that Google is "allowing" Motorola to spend up to $500 million on advertising for the flagship device...
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16. InspectorGadget80 (unregistered)
Man thats CHUNK LOAD OF CHANGE right there. MOTOROLA hurry up n release the freaking X PHONE. already.
18. Mxyzptlk (Posts: 13591; Member since: 21 Apr 2012)
How about taking that money and investing to insure that people who buy the X phone and any motorola phone will continue to receive updates.
21. Kelley71 (Posts: 76; Member since: 26 Nov 2012)
Too bad they can't spend the half-billion on troll suppressant.
23. darkkjedii (Posts: 21761; Member since: 05 Feb 2011)
You do know that moto isn't known for timely updates rite?
27. Zero0 (Posts: 592; Member since: 05 Jul 2012)
Because Motorola has been known for carrier exclusives, which, by their very nature, are a pain to update.
32. Berzerk000 (Posts: 4275; Member since: 26 Jun 2011)
The only thing that Motorola is really infamous for is their Tegra 2 devices. The Photon, original Atrix, and Droid X2 never made it to ICS because of problems with Tegra, but they couldn't help that. The Bionic Etna never even made it to release. All their OMAP devices released in the same year though are doing just fine.
It was Nvidia's problem, not Motorola's; Motorola just made a bad choice in choosing the SoC, they couldn't predict that they wouldn't be able to support those devices.
57. Jklaz (Posts: 159; Member since: 01 Jul 2013)
I feel like their DROID series got left behind a little.. The droid 3 never got off GB and the 4 never got JB
58. Berzerk000 (Posts: 4275; Member since: 26 Jun 2011)
The Droid 3 was held back at GB by its lack of RAM, and the Droid 4 got its 4.1 update back in March if I'm not mistaken.
Almost no phone with 512 MB of RAM has ever been updated past 2.3. I think the only one that made it was the Nexus S, but that's because it's a Nexus obviously. A lot of phones can be built with 4.x installed on 512 MB of RAM, but pretty much none can be updated to it.
35. dsDoan (Posts: 229; Member since: 28 Dec 2011)
Motorola also isn't known for releasing devices with heavy Google influence.
52. KingKurogiii (Posts: 5711; Member since: 23 Oct 2011)
actually i'd say you're wrong there.
they launched the first Android 2.0 phone and the first Android 3.0 tablet. they were pretty much like a Nexus manufacturer in the beginning days of Android's big intro into the market.
51. KingKurogiii (Posts: 5711; Member since: 23 Oct 2011)
lately they've been pretty damn good with it.
30. Berzerk000 (Posts: 4275; Member since: 26 Jun 2011)
The Moto X's updates will be handled by Google, so no need to worry with that. Also, since Motorola is under Google influence, I wouldn't expect any of their devices (aside from the extremely low end ones that they really shouldn't make in the first place) to get less than 2 major OS updates.
36. Commentator (Posts: 3705; Member since: 16 Aug 2011)
Not that it really means anything, but Google's professed time and again that Motorola will receive no preferential treatment when it comes to software updates.
39. Berzerk000 (Posts: 4275; Member since: 26 Jun 2011)
I didn't mean it as in Google would give Motorola the updates first or something, I mean that Motorola's skin for their own devices is getting very light and close to stock Android, so typically the time that it takes to add things to Android would be shorter than Samsung or HTC's.
53. KingKurogiii (Posts: 5711; Member since: 23 Oct 2011)
and they wouldn't be.
the Moto X will be equivalent to "Google Edition" devices
but the Moto X will be designed as a "Google Edition" device from the get-go.
49. Sniggly (Posts: 7305; Member since: 05 Dec 2009)
You know what I want to do? I want to keep a record of every time you say this bulls**t, as well as the amount of times people go into detailed explanations demonstrating exactly why you're wrong to keep saying this bulls**t.
Your trolling wastes more collective brainpower than showing scientists the Transformers movies and asking them to point out everything wrong with them.
20. aditya.k (Posts: 494; Member since: 10 Mar 2013)
Please Google, PA is doing all the marketing you need for free! ;)
22. darkkjedii (Posts: 21761; Member since: 05 Feb 2011)
Google should cut that in half, and let the phones performance speak for it.
24. Cha7520 (Posts: 221; Member since: 31 Oct 2010)
Well with lack luster specs of this 2012 phone, you will need $500 Million to get it to sell :-(
25. Ruckus (Posts: 286; Member since: 20 Oct 2011)
Hmmm.. Motorola and LG have failed miserably as of late and Software Giant Google buys Hardware Company Motorola and are plugging advertising like there is no tomorrow.
A) Generally when Software Companies get into hardware it's a struggle at first.
B) Motorola has had horrible phones as of late. We've had numerous Droid Razr Maxx HDs returned as of late for GS4s.
C) This sounds like something that may agitate Giants such as Samsung and HTC. In my opinion Google shouldn't have bought Motorola. They will surely sabotage the others. No wonder why Samsung is interested in doing Tizen.
Google is an extremely successful company but Motorola has been horrid. Only time will tell if it'll be any good. I for one won't ever buy a Garbage Moto device as long as I live unless I see serious change.
28. Commentator (Posts: 3705; Member since: 16 Aug 2011)
Comparing a Razr Maxx to a GS4 is a bit unfair. That's like comparing a GS3 to a GS4. I don't think their phones have been as bad as their timing has. Last year they released three pretty good devices in the Atrix HD, Razr HD, and Razr Maxx HD. The problem was that the Atrix HD was a carrier exclusive with little fanfare, and the Razrs came out ~six months after their competitors HTC and Samsung had released similar phones.
34. Berzerk000 (Posts: 4275; Member since: 26 Jun 2011)
Motorola's exclusive deals and release dates have been the bane of them. If the Droid Razr was on every major carrier in the U.S, it would have sold a lot more than it has just on Verizon, same for the Razr HD.
The Razr HD really did have good specs, but they released it way too late. By the time the Razr HD came out with the dual core S4 Plus, the Optimus G was already out with the quad core S4 Pro. It would've been fine if they released it in the first half of the year like HTC and Samsung did, but they waited too long.
47. snowgator (Posts: 3598; Member since: 19 Jan 2011)
Hate losing sleep over specs. I am looking excitedly to this device. My son's Motorola Atrix HD is an underrated gem. I still love the original Droid series.
If I do Android, Motorola is in the short list, right next to Sony and Sammy. Lets see what those add dollars bring.
50. KingKurogiii (Posts: 5711; Member since: 23 Oct 2011)
oh yeah, this device will sell, sell, sell with those kinds of marketing dollars behind it.
that's always been Samsung's biggest advantage with the sales for particular handsets. the marketing power.
55. biophone (Posts: 1963; Member since: 15 Jun 2011)
I think the trick here is once people buy a moto phone to get them keep on buying them. Marketing sure will help to get people to buy there first phone but it needs to be good to get people to keep on buying. Apple and samsung market a bunch sure but there solid products keep people coming back. I think really good battery life will keep people coming on back IMO.
54. flynfree (Posts: 374; Member since: 09 Jun 2013)
I feel something interesting with this device, they will not spend that amount of money for only advertising if there is nothing special with it.
60. najariner (Posts: 24; Member since: 31 Oct 2012)
i think it'll do good. 720p is good enough, the dual core snapdragon s4 is good enough, lets not forget it was the processor in the s3, one X, and the droid razr HDs. It'll perform great, also considering it is running mostly stock android. Plus it looks big enough to house a decent battery, even the 3300mah maxx. 2013 specs don't have any more appeal to the average user than 2012 specs. Marketing will do it much more use. The patriotic angle will help too. I am personally sold. If the price is as attractive as the Nexus 4 (and it should be, with the "sub-par" specs) and Motorola promises timely updates (hopefully), I'm selling my Nexus 4. Although I love it, I want a sturdy device more.
61. g2a5b0e (Posts: 3725; Member since: 08 Jun 2012)
It's actually rumored to be an S4 Pro, the processor in the Droid DNA & Xperia Z, so it's even better than that.