Google putting $500M towards Moto X marketing
0. phoneArena 10 Jul 2013, 19:07 posted on
A new report from The Wall Street Journal is saying that Google is going all in on marketing for the upcoming Motorola Moto X. While Google is still running Motorola as if it were more of a close partner than a division of Google, word has it that Google is "allowing" Motorola to spend up to $500 million on advertising for the flagship device...
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1. fistigons (Posts: 329; Member since: 11 Feb 2012)
How about taking that 500 Million and put it towards Kevlar backing and Snapdragon 800 on the Moto X.
4. Commentator (Posts: 3669; Member since: 16 Aug 2011)
If they were to do that they wouldn't make any sales due to lack of marketing.
5. FlushGordon (unregistered)
The most logical proposition ever
Kevlar? really? lol
33. fistigons (Posts: 329; Member since: 11 Feb 2012)
Have you felt the Kevlar on the Droid Maxx? It feels fantastic.
8. anywherehome (Posts: 971; Member since: 13 Dec 2011)
no, plastic is enough....I have ever had the plastic phones and it's enough.... much better than easily breakable iToys ;)
there are more important things like great camera, good battery life, replaceable battery for traveling than power or stupid design ;)
31. jove39 (Posts: 1827; Member since: 18 Oct 2011)
huh...give free phones worth of 250 million..that'll be best marketing :)
38. Commentator (Posts: 3669; Member since: 16 Aug 2011)
Giveaways probably will be a pretty big part of this campaign. Motorola needs to get their name out there again.
48. Sniggly (Posts: 7305; Member since: 05 Dec 2009)
Looks like someone missed the whole "SUPER HIGH END SPECS DON'T MATTER NEARLY AS MUCH ANYMORE" memo.
2. XPERIA-KNIGHT (unregistered)
just wanna say that i know specs arent "everything" but if motorola is going to spend that much money on advertising this phone, i REALLY hope they "future proof" the dang thing.....jus
maybe im wrong idk, what do yall think?
3. XPERIA-KNIGHT (unregistered)
Jus saying ***
26. Zero0 (Posts: 592; Member since: 05 Jul 2012)
I think a Snapdragon S4 looks middling by today's standards, but in reality, it should handle for another year and a half. At the supposed sub-$300 price point, you can't ask for much more than that, really.
29. Berzerk000 (Posts: 4275; Member since: 26 Jun 2011)
2 GB of RAM with S4 Pro is very future proof. Especially considering KLP is apparently going to be able to run smoothly on phones with only 512 MB of RAM.
The Moto X is going to be the best mid range device you can get. 2 GB of RAM, an outstanding GPU, respectable CPU, and instant updates straight from Google. All with the giant battery, great antennae, and exceptional build quality typical of Motorola. And if this camera is really all they're hyping it up to be, you really can't go wrong with this device.
37. XPERIA-KNIGHT (unregistered)
I understand that man and I know very well its not all about specs, but I guess the problem lies with convincing people here and else where that its not all about that....so if they wanna be on the "safe" side then they should go ahead and make it a high end spaced phone with a spectacular display and a great camera.....THEN! Market the hell out of it. Know what I'm saying? I say they should leave NO room for people to even consider going somewhere else when choosing a new phone
42. Berzerk000 (Posts: 4275; Member since: 26 Jun 2011)
I understand, the most of the tech geeks and average consumers will automatically figure 2 cores = worse than 4 cores, though they deliver pretty much the same experience as long as you have plentiful graphics performance for the resolution, which the S4 Pro has.
In this big marketing campaign that Google is making, they should really try to explain how the Moto X delivers a solid experience even though it technically isn't as well spec'd as the latest flagships. It'll be hard to explain to the average consumer, but if anyone can, it's Google.
43. XPERIA-KNIGHT (unregistered)
yea i guess if they can somehow explain and SHOW that to people then this could be the end of the silly "spec war".....but like you said it will be hard because people have really built that up in their minds that specs are always needed.
My suggestion would be to play it safe and just give the phone top end specs and market it well.....i think it would save them alot of time and energy as well as put them back in the game with the big dogs......this could be a real blow to samsung, apple, htc and others if they just make the necessary moves......and i just dont see them achieving all that they could with using a dual core processor and hopefully not another mediocre camera :(
44. Berzerk000 (Posts: 4275; Member since: 26 Jun 2011)
But one thing that could possible make up for the lack of pure specs is the price. If this is priced low than the Nexus 4 on Google Play, and is available on all major carriers for about $99 on contract (compared to the usual $200 for flagships), they really could have something. Plus the marketing will help a lot.
I think Google is giving Motorola the job of making pure Google mid range and broadly available devices, and leaving the high end and usually carrier exclusive device for the Nexus series. It seems like a nice plan, and could bring back some nice profit if they play it right, which Google usually does.
45. XPERIA-KNIGHT (unregistered)
Great idea bro.....thats would be a pretty smart move if they do that.
46. XPERIA-KNIGHT (unregistered)
That * *
6. rallyguy (Posts: 620; Member since: 13 Mar 2012)
My money is that this info is wrong. Maybe 50 million, but half a billion just for marketing, sorry I don't buy it.
14. Commentator (Posts: 3669; Member since: 16 Aug 2011)
It sounds about right. For by comparison, Apple spent ~$1 billion last year on marketing, and Samsung spent ~$4.3 billion. $500 million seems a bit tame for a company that is severely lacking in market-share and brand-awareness as compared to Apple and Samsung, but this is only for one phone.
15. rallyguy (Posts: 620; Member since: 13 Mar 2012)
OK well that kind of puts it in perspective. I would imagine there has to be something unique about this phone or else it's just a run of the mill mid level phone. But hey, that's what marketing is for, to get people to buy something that they might not otherwise buy.
40. blazee (Posts: 407; Member since: 02 Jan 2012)
I personally think its not enough. Apple and samsungs marketing is in billions . I think Samsung last year alone spent 12 billion on marketing
41. Commentator (Posts: 3669; Member since: 16 Aug 2011)
From reports I've seen, Samsung's $12 billion includes all operations including refrigerators, TVs, etc. Their smartphone marketing budget is still in the billions though.
7. FlushGordon (unregistered)
Why is SAMSUNG soo successful?
Because they are available EVERYWHERE
19. Napalm_3nema (Posts: 2157; Member since: 14 Jun 2013)
It doesn't hurt that they spent more on mobile marketing than they did on mobile R&D last year, either.
56. Arman (Posts: 47; Member since: 08 Jul 2013)
exactly.. Im from iran.. and their Galaxy S4 advertising billboards are EVERYWHERE.. seriously.. its EVERYWHERE..
no other company in my country put that much effort and resources for marketing. you literally cant go to highways and famous streets without seeing one or more HUGE banners for S4 or other Samsung products.
its not a bad thing .. but its kinda' not fair for competition.
11. scsa852k (Posts: 329; Member since: 16 Oct 2012)
500 Million to advertise a dual core phone?
13. Commentator (Posts: 3669; Member since: 16 Aug 2011)
What has Apple been doing with their marketing money?
17. InspectorGadget80 (unregistered)
It's MOTOROLA used too be the KING OF PHONES during the RAZR FLIP phone days n don't worry they will GET BACK on track
16. InspectorGadget80 (unregistered)
Man thats CHUNK LOAD OF CHANGE right there. MOTOROLA hurry up n release the freaking X PHONE. already.
18. Mxyzptlk (Posts: 12115; Member since: 21 Apr 2012)
How about taking that money and investing to insure that people who buy the X phone and any motorola phone will continue to receive updates.
21. Kelley71 (Posts: 70; Member since: 26 Nov 2012)
Too bad they can't spend the half-billion on troll suppressant.
23. darkkjedii (Posts: 20128; Member since: 05 Feb 2011)
You do know that moto isn't known for timely updates rite?
27. Zero0 (Posts: 592; Member since: 05 Jul 2012)
Because Motorola has been known for carrier exclusives, which, by their very nature, are a pain to update.
32. Berzerk000 (Posts: 4275; Member since: 26 Jun 2011)
The only thing that Motorola is really infamous for is their Tegra 2 devices. The Photon, original Atrix, and Droid X2 never made it to ICS because of problems with Tegra, but they couldn't help that. The Bionic Etna never even made it to release. All their OMAP devices released in the same year though are doing just fine.
It was Nvidia's problem, not Motorola's; Motorola just made a bad choice in choosing the SoC, they couldn't predict that they wouldn't be able to support those devices.
57. Jklaz (Posts: 159; Member since: 01 Jul 2013)
I feel like their DROID series got left behind a little.. The droid 3 never got off GB and the 4 never got JB
58. Berzerk000 (Posts: 4275; Member since: 26 Jun 2011)
The Droid 3 was held back at GB by its lack of RAM, and the Droid 4 got its 4.1 update back in March if I'm not mistaken.
Almost no phone with 512 MB of RAM has ever been updated past 2.3. I think the only one that made it was the Nexus S, but that's because it's a Nexus obviously. A lot of phones can be built with 4.x installed on 512 MB of RAM, but pretty much none can be updated to it.
35. dsDoan (Posts: 229; Member since: 28 Dec 2011)
Motorola also isn't known for releasing devices with heavy Google influence.
52. KingKurogiii (Posts: 5711; Member since: 23 Oct 2011)
actually i'd say you're wrong there.
they launched the first Android 2.0 phone and the first Android 3.0 tablet. they were pretty much like a Nexus manufacturer in the beginning days of Android's big intro into the market.
51. KingKurogiii (Posts: 5711; Member since: 23 Oct 2011)
lately they've been pretty damn good with it.
30. Berzerk000 (Posts: 4275; Member since: 26 Jun 2011)
The Moto X's updates will be handled by Google, so no need to worry with that. Also, since Motorola is under Google influence, I wouldn't expect any of their devices (aside from the extremely low end ones that they really shouldn't make in the first place) to get less than 2 major OS updates.
36. Commentator (Posts: 3669; Member since: 16 Aug 2011)
Not that it really means anything, but Google's professed time and again that Motorola will receive no preferential treatment when it comes to software updates.
39. Berzerk000 (Posts: 4275; Member since: 26 Jun 2011)
I didn't mean it as in Google would give Motorola the updates first or something, I mean that Motorola's skin for their own devices is getting very light and close to stock Android, so typically the time that it takes to add things to Android would be shorter than Samsung or HTC's.
53. KingKurogiii (Posts: 5711; Member since: 23 Oct 2011)
and they wouldn't be.
the Moto X will be equivalent to "Google Edition" devices
but the Moto X will be designed as a "Google Edition" device from the get-go.
49. Sniggly (Posts: 7305; Member since: 05 Dec 2009)
You know what I want to do? I want to keep a record of every time you say this bulls**t, as well as the amount of times people go into detailed explanations demonstrating exactly why you're wrong to keep saying this bulls**t.
Your trolling wastes more collective brainpower than showing scientists the Transformers movies and asking them to point out everything wrong with them.
20. aditya.k (Posts: 493; Member since: 10 Mar 2013)
Please Google, PA is doing all the marketing you need for free! ;)
22. darkkjedii (Posts: 20128; Member since: 05 Feb 2011)
Google should cut that in half, and let the phones performance speak for it.
24. Cha7520 (Posts: 221; Member since: 31 Oct 2010)
Well with lack luster specs of this 2012 phone, you will need $500 Million to get it to sell :-(
25. Ruckus (Posts: 286; Member since: 20 Oct 2011)
Hmmm.. Motorola and LG have failed miserably as of late and Software Giant Google buys Hardware Company Motorola and are plugging advertising like there is no tomorrow.
A) Generally when Software Companies get into hardware it's a struggle at first.
B) Motorola has had horrible phones as of late. We've had numerous Droid Razr Maxx HDs returned as of late for GS4s.
C) This sounds like something that may agitate Giants such as Samsung and HTC. In my opinion Google shouldn't have bought Motorola. They will surely sabotage the others. No wonder why Samsung is interested in doing Tizen.
Google is an extremely successful company but Motorola has been horrid. Only time will tell if it'll be any good. I for one won't ever buy a Garbage Moto device as long as I live unless I see serious change.
28. Commentator (Posts: 3669; Member since: 16 Aug 2011)
Comparing a Razr Maxx to a GS4 is a bit unfair. That's like comparing a GS3 to a GS4. I don't think their phones have been as bad as their timing has. Last year they released three pretty good devices in the Atrix HD, Razr HD, and Razr Maxx HD. The problem was that the Atrix HD was a carrier exclusive with little fanfare, and the Razrs came out ~six months after their competitors HTC and Samsung had released similar phones.
34. Berzerk000 (Posts: 4275; Member since: 26 Jun 2011)
Motorola's exclusive deals and release dates have been the bane of them. If the Droid Razr was on every major carrier in the U.S, it would have sold a lot more than it has just on Verizon, same for the Razr HD.
The Razr HD really did have good specs, but they released it way too late. By the time the Razr HD came out with the dual core S4 Plus, the Optimus G was already out with the quad core S4 Pro. It would've been fine if they released it in the first half of the year like HTC and Samsung did, but they waited too long.
47. snowgator (Posts: 3558; Member since: 19 Jan 2011)
Hate losing sleep over specs. I am looking excitedly to this device. My son's Motorola Atrix HD is an underrated gem. I still love the original Droid series.
If I do Android, Motorola is in the short list, right next to Sony and Sammy. Lets see what those add dollars bring.
50. KingKurogiii (Posts: 5711; Member since: 23 Oct 2011)
oh yeah, this device will sell, sell, sell with those kinds of marketing dollars behind it.
that's always been Samsung's biggest advantage with the sales for particular handsets. the marketing power.
55. biophone (Posts: 1923; Member since: 15 Jun 2011)
I think the trick here is once people buy a moto phone to get them keep on buying them. Marketing sure will help to get people to buy there first phone but it needs to be good to get people to keep on buying. Apple and samsung market a bunch sure but there solid products keep people coming back. I think really good battery life will keep people coming on back IMO.
54. flynfree (Posts: 374; Member since: 09 Jun 2013)
I feel something interesting with this device, they will not spend that amount of money for only advertising if there is nothing special with it.
60. najariner (Posts: 24; Member since: 31 Oct 2012)
i think it'll do good. 720p is good enough, the dual core snapdragon s4 is good enough, lets not forget it was the processor in the s3, one X, and the droid razr HDs. It'll perform great, also considering it is running mostly stock android. Plus it looks big enough to house a decent battery, even the 3300mah maxx. 2013 specs don't have any more appeal to the average user than 2012 specs. Marketing will do it much more use. The patriotic angle will help too. I am personally sold. If the price is as attractive as the Nexus 4 (and it should be, with the "sub-par" specs) and Motorola promises timely updates (hopefully), I'm selling my Nexus 4. Although I love it, I want a sturdy device more.
61. g2a5b0e (Posts: 3722; Member since: 08 Jun 2012)
It's actually rumored to be an S4 Pro, the processor in the Droid DNA & Xperia Z, so it's even better than that.