Even though Foursquare currently offers a similar program, Google is now making available a variety of promotions and discounts to its Google Latitude users. In fact, they’re going full speed ahead with this one since they’ve landed deals with popular national retailers such as Arby’s, Quizno’s, RadioShack, and American Eagle Outfitters.
Essentially, Android and iPhone users can check-in to any to these participating stores in Google Latitude and receive some deals – such as coupons or discounts. Of course, there are some achievements given out if you happen to check-in to locations frequently; like being rewarded the “Regulars,” “VIP,” and “Guru” statuses. And naturally, businesses can go beyond by concocting their own unique rankings and rewards.
So if you happen to shop at these location more time often than none, you might want to check-in using Google Latitude and receive some special deals – and the more times you check-in, the better the rewards.
source: Google Lat Long Blog via Mobileburn