Google out, Bing in on the iPhone?
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This article contains unofficial information.
Part of the reason for doing this deal is because with the launch of the Nexus One, Google has gone from a provider of an open source OS to offering phones on its web site in direct competition with Apple. As one person close to the situation said, "Apple and Google know the other is their primary enemy. Microsoft is now a pawn in that battle." Also aiming right at Google's heart is Apple's work on managing ad placements on its mobile devices. currently, being the default search engine on the iPhone means ad revenue for Google which shares a portion of the money with Apple. According to AdMob, the iPhone and the iPod are the devices that most mobile viewers watch ads on. To clinch the deal, Microsoft might offer a bigger cut of the ad revenue pie to Apple, or pay them a higher flat rate. Doing the deal would really help Bing which as of November held an 11% share of mobile search vs. a hefty 86% slice for Google. According to someone familiar with the situation, Apple had no problem agreeing to use Google as the iPhone's inaugural search engine in 2007, including a search bar, Google Maps and a special YouTube player that runs faster in order to work on the handset. At the time, it was considered that those Google apps would help spread the popularity of the iPhone, and Google was not seen as a rival at the time.
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source: BusinessWeek
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14 Comments
1. trentsinmypants posted on 20 Oct 2010, 01:44 0 0
Going with the company that isnt impacting sales huh Apple? haha.....sorry, but I REFUSE to use BING on my iPhone......REFUSE!
2. jasona posted on 20 Jan 2010, 15:15 0 0
That is retarded to refuse to use bing! It destroys google maps
4. *HOVA* posted on 20 Jan 2010, 15:21 0 0
Never used it but sounds like I will be. I've only heard good things though, can't see why it would be a problem.
5. Kiltlifter posted on 20 Jan 2010, 15:39 0 0
There are times when I prefer Bing and times I totally prefer google. If i have a very broad search I will use google becuase I want to know all the 10000000s of choices. If I have an idea of what I am searching for I use Bing becuase I feel it narrows my selection to what I want. I like both, is that so wrong?
6. Dadler22 posted on 20 Jan 2010, 15:58 0 0
He is right, it also searches a lot better, there are less "trash" results, like you get so often with googles pay for your website to pull these keywords business plan.
7. Mateo8326 posted on 20 Jan 2010, 18:06 0 0
Don't waste your money apple not worth it what do you really gain from it
8. crd22 posted on 20 Jan 2010, 18:22 0 0
ummmm Apple is going to get more money from MS than Google, otherwise they wouldn't even consider this deal.
9. crd22 posted on 20 Jan 2010, 18:23 0 0
I don't really care much for Apple (not so much a hater, but just not interested), but I'd be happy with any takedown of Google. Down with google!
13. deschats posted on 21 Jan 2010, 08:19 0 0
Whats wrong with Google? They didn't do anything...
10. YouLostTheGame posted on 20 Jan 2010, 19:03 0 0
I might be reading into this, but I think this news bodes well for people like me that want to see the iPhone make the jump to VZW. With Bing being the primary search engine on the vast majority of handsets on VZW, I was wondering how that might impact the possibility of the iPhone coming to VZW. But now with news like this, for me it's almost a nail in the coffin. I really think the chances are pretty good...especially if the rumor about the new iTablet being on VZW is true. At this point I've just been thinking this would happen for a while, so I don't want to build myself into thinking it'll happen, just to find out YET AGAIN that those of us on VZW will not have the iPhone as an option...for yet another year!
11. E.N. posted on 20 Jan 2010, 20:56 0 0
Why would Bing on iPhone be more likely to be on Verizon than Google on iPhone? I don't think it has anything at all to do with Verizon
12. YouLostTheGame posted on 21 Jan 2010, 07:29 0 0
I just think it creates one less sticking point in a possible negotiations process.
14. easytochris posted on 23 Jan 2010, 10:28 0 0
So I am an avid android fan, and i love google services, but bing is a fantastic search engine. I think it's pretty hilarious that Apple finds Microsoft to not be a threat but is worried about the rookie in the game. Sure google has a following, but they have a following like W.O.W. has a following. It's only certain people that think it's awesome and nobody else understands why they are so crazy about it.
