Google Home to star in $5 million Super Bowl Ad this Sunday

Virtual assistant Google Home will be a big celebrity by the time next Monday rolls around. The day before, which is this coming Sunday, the device will star in a $5 million ad during the Super Bowl. The game kicks off at 6:30pm Eastern time as the Atlanta Falcons take on the New England Patriots. While Google has been mum about the ad, on YouTube the most popular spot for the device is one that show how Google Home can help consumers by turning on or off their house lights by simply stating a command.

Last Super Bowl, Amazon first introduced its Alexa virtual assistant through televised ads. Alexa had an early head start in the category, thus forcing Google Home to play catch up; Microsoft is also looking to roll out a device later this year that will be powered by Cortana, and will feature speakers made by Harman Kardon.

In October, Google rolled out an ad campaign for its Smart Appliance line Nest that resulted in Nest sales doubling over the subsequent weeks. Google is hoping that it will achieve the same success with the new Google Home ad that will appear on the Super Bowl. A 30-second spot for Super Bowl 51 costs $5 million.

source: AdAge