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'Goodbye, Circus': Apple adding engineers on the iOS 7 team to 'flatten' and 'de-glitz' for WWDC

Posted: , by Daniel P.

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'Goodbye, Circus': Apple adding engineers on the iOS 7 team to 'flatten' and 'de-glitz' for WWDC
As if to confirm that the iOS 7 team is working hard to get rid of ancient references in Apple's mobile interface, flatten and minimalize the looks to fit it in with the design language, now another report surfaced that Apple is borrowing engineers from the OS X team to crack down on prep work for the WWDC announcement of iOS 7.

The sources also mentioned that this has happened for the first time since Apple doubled down on the original iPhone release by taking people out of the OS X 10.9 team: "Yes, yes — it’s essentially a repeat of the iPhone/Leopard scenario. Not as much of a fire drill, though. It will ship on time."

With Sir Jony Ive now in charge of a holistic hardware/software approach, he apparently wants to match Apple's award-winning gadget design to the aging iOS interface, and rightfully so, as that's been the main criticism to the iPhone franchise lately. The exact words used to describe the new iOS 7 look are "flat" and "de-glitzed", removing the last traces of Scott Forstall's skeuomorphic design: "“Put it this way. You know Game Center’s green felt craps table? Well, goodbye, Circus Circus."

A cleaner minimalistic look is what can be expected from Jony Ive, but we are more curious about any new functionalities Apple plans to intro with iOS 7, to regain the ground it lost against innovation in the current Android, WP 8 and BB10 interfaces, and in the same time keep the simplicity and ease of use Steve Jobs wanted kept at all costs.

source: AllThingsD 

15 Comments
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posted on 02 May 2013, 02:50 11

1. juandante (Posts: 291; Member since: 23 Apr 2013)


We don't need a minimalist look, we need an Open OS !!

posted on 02 May 2013, 06:53 3

5. MC1123 (Posts: 1236; Member since: 12 Nov 2012)


a lot still prefer close! you do know google also admits that being open is ugly! if they are open, why are they preventing some devs to scramble android!?

if you heard of aliyun OS from china, which they completely scramble android, google stop it and acer for releasing it! open huh... but why they will do that?

and also why wont they allow facebook for non google play apps to be updated? is this how open works to you?

well at least on close, people are secured!

posted on 02 May 2013, 09:26 1

11. SellPhones82 (Posts: 490; Member since: 11 Dec 2008)


The Play Store is not Android. Play Store is a propitiatory app, like Google Maps, which completely separate from Android and is why there are devices out there that run a version of Android.

Google didn't stop Aliyun OS. As a matter of fact, version 2.0 of Aliyun was unveiled last month along with an alliance of several China OEMs. Google told Acer if they launch an Aliyun phone that they would terminate its Android-related cooperation and other technology licensing, meaning no more access to the play store. Aliyun is built on open-source Linux and is not part of the Android ecosystem. It uses the Android runtime, framework and tools and most Android apps will run on it but their apps store also contains pirated Android apps so I think you can see where the issue is. Goes back to my first comment of Play Store not being Android so are you really surprised that Google is not fond of a company that is taking apps that devs have created and released through the Play Store and pirating them?
Apps can't be updated outside the Play Store for security reason so that you still are secure on an open OS.

posted on 02 May 2013, 03:00 21

2. goflet (Posts: 50; Member since: 31 Oct 2011)


how can ios bu more minimal than its current form? Its only icons on a screen.I cant think anything more minimal.Will it be only empty screen?

posted on 02 May 2013, 09:42

12. aditya.k (Posts: 459; Member since: 10 Mar 2013)


I think there'll be a keyboard. You have to type and search the apps you have downloaded and open them! :P

posted on 03 May 2013, 01:15

14. Luuthian (Posts: 206; Member since: 09 Sep 2011)


I'm fairly certain they're talking about the look of certain app icons and the interface of the apps themselves.

Right now the phone is minimal in it's home screen and settings, but that's about it. Everything else is textured.

posted on 02 May 2013, 03:12 4

3. alterecho (Posts: 1073; Member since: 23 Feb 2012)


The current look is really good, as it is, regardless of what other (few) people say. I like the Skeuomorphism approach, which adds an umatched level of sofistication to iOS. Some of the attention to detail is mind boggling.

They need to mainly remove the dependance on iTunes, and open up in general.

posted on 02 May 2013, 05:43 3

4. mew7946510 (Posts: 55; Member since: 10 Nov 2010)


The emboss and shiny UI that they are currently using is already good. They shouldn't bother about things that just work. It seems rather "useless" to change it since what that really matters is that they work and people are comfortable in using it. I think it would be better if they just add tons of new features.

posted on 02 May 2013, 07:03 1

6. Aeires (unregistered)


If it's no longer shiny, who will buy it?

/joke

posted on 02 May 2013, 07:25

7. darkkjedii (Posts: 10548; Member since: 05 Feb 2011)


Hey Circus Circus is my neck of the woods. LV baby.

posted on 02 May 2013, 08:21

8. davecann2 (Posts: 460; Member since: 15 Mar 2011)


What up DK!

LV is insane!!! I live in NJ and my wife and I used to hit up LV every summer. Great place to live bro. Lucky you man =P

posted on 02 May 2013, 09:08

10. darkkjedii (Posts: 10548; Member since: 05 Feb 2011)


Hey Dave how goes it bro? Vegas born lol...crazy city.

posted on 02 May 2013, 08:26

9. juandante (Posts: 291; Member since: 23 Apr 2013)


Why do you talk to me about Adroid ? Did I mention Android in my post ? I'm a Symbian user you little Mo. Fo. !

posted on 02 May 2013, 10:17

13. spideyhead256 (Posts: 148; Member since: 05 Nov 2012)


hey..umm cool off man.nobody needs insults and curses being thrown around here atleast.

posted on 03 May 2013, 12:09

15. KingKurogiii (Posts: 5559; Member since: 23 Oct 2011)


oh yeah, flat and de-glitzed. that's how i like my UI's. ;)

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