The phone's display measures a cozy 5.5 inches in diagonal, and has a 1080p resolution. Notably, the bezels around it are only 0.09 inches (2.33mm) thick. The pixel density is excellent – 400PPI, and the colors look quite nice. Our only gripe with the display is that it seems to be on the dim side. Set at maximum brightness, the Elife E7's screen remained at what most of us call “dark”. This could be an issue for many, if it's not worked out by the launch date.
Interface and software
The E7 runs a heavily customized build of Android 4.2. We saw many new icons and visual effects. In addition, there are some smart features built into the operating system, for example answering an incoming call by simply picking up the phone. From the little time we spent with it, Gionee's interface didn't seem half bad. However, there is visible choppiness to the UI. Hopefully, this is just a software issue, because the Elife E7 is an extremely powerful device.
Processor and memory
The main camera has a 16MP resolution with auto-focus and single LED flash. The actual pixel size is quite large, so the camera should be a good performer. The front facing camera is 8MP, which is outstanding for a smartphone. In regards to photography, we expect the Elife E7 to perform on par with other Snapdragon 801-based phones, thanks to the CPU's hyperdriven image processing capabilities.
In China, the most expensive and powerful version of Elife E7 (this one here) will retail for about $500. It goes without saying that it holds a lot of value for its cost. It remains to be seen whether this phone will be China's global answer to the latest premium brand flagships, or it will remain a privilege of Chinese customers.