Gameloft inks deal to bring Hasbro games to mobile

Hasbro is looking to cash in on the mobile gaming phenomenon by bringing some of its brands to the small screen. In order to do this, it has joined forces with one of the powerhouses in the industry – Gameloft.

Under the new agreement, Gameloft will create and market both a MY LITTLE PONY and LITTLEST PET SHOP game that will span across iPad, iPhone, iPod touch, and Android smartphones and tablets. The two titles are scheduled to be available by the end of this year.

"Hasbro's position as a leading branded play company makes this a very strong alliance for Gameloft," said Gonzague de Vallois, Senior Vice President of Publishing at Gameloft. "The opportunity to collaborate on such globally recognized brands such as MY LITTLE PONY and LITTLEST PET SHOP not only allows us to build a unique and immersive universe for the characters we've all grown to love, but to take the much-adored franchises to the next level of digital play."

Hasbro has a wide portfolio of well-known brands such as Transformers, Nerf, Playskool, G.I. Joe, Magic: The Gathering, and Monopoly. If Gameloft proves able to execute these two launches, we could very well see it take the helm for more Hasbro titles in the near future.

source: PR Newswire