One source said that Apple would sell the spots through its newly launched ad exchange. The Cupertino based tech titan first unveiled iAds back in 2010, charging $1 million for a campaign. That price has since dropped to $100,000 even though Apple has added new features like maps to the ads. According to IDC, Apple brought in $125 million in online ad sales in 2012 compared to the $243 million that Google rang up in online ad sales that same year.
Apple currently has just 3% of the U.S.online ad market, according to EMarketer, with Google owning a whopping 49%. Facebook has a 15% slice of the stateside online ad pie. The (multi) million dollar question is whether these new full-screen ads will persuade more advertisers to throw money at Apple.
source: AdAge via PocketLint