Full Apple chiefs interview transcript is out: iPhone is just an elegant, indispensable tool
0. phoneArena 26 Sep 2013, 07:22 posted on
Bloomberg posted the full transcript of its mega interview with Apple's main men - Tim Cook, Jony Ive and Craig Federighi - and there is a lot of material to sift through to gauge how their minds, hence Apple's products, work...
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1. frydaexiii (Posts: 1176; Member since: 01 Dec 2011)
"I think we try to make tools for people that enable them to do things they couldn’t without the tool. But we want them to not have to be preoccupied with the tool."
When will they ever stop being so pretentious...A phone is a phone, the iPhone is a phone that can run apps, and if your phones can't even do what other smartphones can, then you should probably stop talking like a tool (pun totally intended).
7. Droid_X_Doug (Posts: 5530; Member since: 22 Dec 2010)
"...then you should probably stop talking like a tool..."
Talking like a tool is the inevitable result of living life in an echo chamber. Life at RIM for soooo long was life in an echo chamber. Look what it got RIM.
8. mas11 (Posts: 1026; Member since: 30 Mar 2012)
22. Long1 (banned) (Posts: 399; Member since: 18 May 2013)
The iboys and Apple chiefs should see this(but have to prepare spare pants first):
24. tedkord (Posts: 4277; Member since: 17 Jun 2009)
They will just claim that is all gimmicks. But it looks awesome, and that is the second in depth breakdown of Note 3 features I've seen and neither has even a hint on lag. But they'll just continue claiming it's laggy like they've done for years. The RDF can function as either a Reality Distortion Field or a Reality Denial Field.
3. rms.max (Posts: 73; Member since: 26 Sep 2012)
Craig Federighi using 2 hands to operate his tiny iphone. LOL.so he has tiny hand or never uses 4"+ phone. :D or tiny..........
10. darkkjedii (Posts: 10112; Member since: 05 Feb 2011)
He probably needs several hands to handle his humongous bank account though. Some apple bashing is simply pointless. IJS...
13. YuLeven (Posts: 49; Member since: 14 May 2013)
What does exactly someones banking account has to do with a phone? If having ungodly amounts of money is a reason to automatically praise someones thoughts, I can only be very affraid and well... think of Donald Trump.
15. HouTexan (Posts: 300; Member since: 08 Jan 2012)
Now, Dark, you should know that that was a ridiculous reply. So what if he has a 'humongous bank account'.
18. darkkjedii (Posts: 10112; Member since: 05 Feb 2011)
Ridiculous reply to a ridiculous post. What does tiny hands and a tiny (sexually suggestive)..... Have to do with a phone being a tool?
19. YuLeven (Posts: 49; Member since: 14 May 2013)
So nonsense is justified as long it is a reply to nonsense? It just works!
35. ardent1 (Posts: 1991; Member since: 16 Apr 2011)
YuLeven -- the concept is known as "measured response."
Posted on an iPhone 5S 32 GB Space Grey edition.
21. McLTE (Posts: 637; Member since: 18 Oct 2011)
yes, it was a somewhat rediculous post to start with.. but it could at least point at the thought that if these guys at the top of Apple have tiny hands, then perhaps that is what is driving them to resist a larger screen size. If Federighi doesn't need a 5" screen, then YOU don't either!
Sorry, but I didn't see ANYTHING sexually suggestive there.
29. JMartin22 (Posts: 713; Member since: 30 Apr 2013)
This guy has such a strong patriotic showing for Apple's products, he needs to enlist the top executives profit margins. I wonder if they're sharing some of that money with him or if he profits off it himself lol.
34. darkkjedii (Posts: 10112; Member since: 05 Feb 2011)
Stop hating JJ, it'll get you nowhere. I like apple, so what they're not perfect, just a great company like google, Samsung etc. My 5S rocks though man, battery life is much improved too. I take it off the charger at 6am, when I get home at 4pm it's at 59%. By bed time it's around 22%. I can't kill it, you should get one...gold one.
28. JMartin22 (Posts: 713; Member since: 30 Apr 2013)
"Craig Federighi using 2 hands to operate his tiny iphone. LOL.so he has tiny hand or never uses 4"+ phone. :D or tiny.........."
He's trying to create the marketing perception that a 4 inch iPhone is sufficient enough in the market as far as size goes. /endsarcasm
4. xperiaDROID (Posts: 5047; Member since: 08 Mar 2013)
"This is probably a clumsy definition, but I think we try to make tools for people that enable them to do things they couldn’t without the tool. But we want them to not have to be preoccupied with the tool."
Yeah, your tool ain't cool because your tool can't be thrown into the pool. What's the point of calling it a tool? That's a stupid way to define the iPhone as a tool, because iPhone is a smartphone, so smartphone is our tool. They are talking like the iPhone is the only tool that we should have and other smartphones are useless. Actually, they are making themselves look like a fool.
11. darkkjedii (Posts: 10112; Member since: 05 Feb 2011)
I think your definition is just as clumsy as you think his is. Your post made no sense XD, and therefore achieved no point. You're a cool droid guy, but you probably shoulda edited that post.
14. xperiaDROID (Posts: 5047; Member since: 08 Mar 2013)
They are talking like the iPhone is the only tool we should have and other smartphones are useless.
Just read the line again and you will feel the same.
23. saffant (Posts: 210; Member since: 04 Jul 2011)
Nope. They're just saying that a lot of people prefer the stability and reliability of the Apple Ecosystem, and within those parameters, the iPhone 5S serves a great purpose as a "tool".
30. JMartin22 (Posts: 713; Member since: 30 Apr 2013)
"Stability and reliability" are merely buzz words Apple and their deeply loyal and invested user base like to use. You don't quite know what it means, but it sounds pretty on paper lol.
5. itsdeepak4u2000 (Posts: 2337; Member since: 03 Nov 2012)
This sounds good that anyone could not get that fingerprint out of the main processor as per Apple chiefs but hackers will try to do that with another methods.
6. Slammer (Posts: 937; Member since: 03 Jun 2010)
---" Well, I mean, just to the broad point that you decide you want to do something like, “wouldn’t it be great if you could use your finger to unlock your phone"---
Seriously? Yes it would. In fact it's been done before. While I understand what they are trying to convey, the wording is arrogant and perceives a lack of other preceeding implementations. It's typical for Apple to claim something done before and take credit for it.
9. Googler (Posts: 813; Member since: 10 Jun 2013)
Sounds like they are taking a lot of flack from developers which put them on the defense about locking the fingerprint scanner out. If someone writes a malicious app trying to get to the fingerprint, shouldn't that app be checked before it's approved?
12. darkkjedii (Posts: 10112; Member since: 05 Feb 2011)
Defenitely Goog. I do think its a good idea to lock it down, in these early stages though. Until apple has it secure as possible, there's a huge risk in opening it up. Huge lawsuits and ID thefts could/would be the outcome. If you were apple CEO, how would you handle it Goog???
26. Googler (Posts: 813; Member since: 10 Jun 2013)
I would open it up but scrutinize the living bleep out of any app that could use it. Although, to date I can't recall a single instance of identity theft occurring over a fingerprint. Maybe it has happened and I missed the story, but most identity theft occurs over addresses, SSN, or other personal data that thieves get their hands on.
Let me ask you this, how many accounts or apps do you open with a password on your phone? How is it okay for those but not for the fingerprint scanner? If a malicious app can get at your data, your password would be a much bigger target than your fingerprint. With your password I can unlock all kinds of personal information.
And the big question that's getting overlooked is whether Apple's Appstore is as secure as they make it out to be or not. If it is, this shouldn't be a problem. If it's not, why aren't they fixing it so this isn't an issue?
31. darkkjedii (Posts: 10112; Member since: 05 Feb 2011)
Love your posts man, you're definitely a favorite to chat with on here. +1
32. Googler (Posts: 813; Member since: 10 Jun 2013)
Back at ya. I always look for yours and PapaSmurf's comments.
On topic though, this whole fingerprint identity theft thing is way overblown. If the NSA hadn't got caught snooping a few months back no one would be saying a thing about it. People leave thousands of fingerprints all over the place EVERY DAY but get upset over Apple using it on their phones. For now it's a quicker way to unlock your phone and/or log into iTunes, let's just leave it at that.
20. rawbow (Posts: 407; Member since: 30 Mar 2012)
I like Apple and the end user experience they come out with, But these guys talk way too much man
25. ilia1986 (unregistered)
"we try to make tools for people that enable them to do things they couldn’t without the tool. But we want them to not have to be preoccupied with the tool"
So, Apple wants people to use iPhones without them using iPhones?
27. rusticguy (Posts: 2819; Member since: 11 Aug 2012)
So they agree it is not a "smartphone" but a "tool"... What choice of words :)
37. flamencoguy (Posts: 85; Member since: 04 Aug 2012)
The fingerprint scanner is baked alright. More like scorched. Hacked within 2 days of release by German hackers.