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Former Apple consultant says Apple's naming plan is weak

0. phoneArena 06 Apr 2013, 22:10 posted on

Brand consultant Ken Segall says that Apple's habit of putting an "S" onto the current version of the Apple iPhone sends a "weak signal" and this had led to conventional thinking that Apple only updates it smartphone line every other year; the signal Apple is sending is that this is our off-year and we have only an incremental update to bring you...

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posted on 07 Apr 2013, 07:10

51. Timmehor (Posts: 599; Member since: 09 Mar 2013)

What are you getting at here? The Lumia 800 is a good phone, cereal.

posted on 07 Apr 2013, 08:32

57. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)

Ahem.....I didn't say before Lumia 800 is a bad phone. :(

posted on 07 Apr 2013, 07:33 1

56. tigermcm (Posts: 851; Member since: 02 Sep 2009)

out of any person I have asked around me I have yet to hear something different from " I got it because all my friends/family have it"

posted on 06 Apr 2013, 23:42

10. Hemlocke (unregistered)

Yes, "former" being the operative term. Pop quiz, which iPhone 4 model sold best, the 4 or the 4s? How about 3G and 3Gs? If you forgot to end your answers with "s," you failed.

posted on 07 Apr 2013, 00:03

17. Daftama (Posts: 619; Member since: 03 Nov 2012)

Ihave dream and Idream that one day someone will name there child i

posted on 07 Apr 2013, 00:30 2

20. longlive63 (Posts: 1; Member since: 07 Apr 2013)

iTouch, then iTouch Kids, iTouch U, iTouch U2, iTouch U S, iTouch U Big S, iTouch U Big S Hole, iTouch & FU Big S will soon follow the generation of iPod Touch.

posted on 07 Apr 2013, 02:19 2

25. proto (Posts: 59; Member since: 12 Sep 2012)

Only was confused only with iPads.
And it is still much better than names of Xperia device. Xperia T, S, P, Z... etc. And Z is succesor to T.. O.o.. Confusing
I hope that succesor to Xperia Z will be Xperia Z 2.

posted on 07 Apr 2013, 02:52

28. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)

Xperia Z2?
How about HTC Two?
How about Nokia Lumia 930?

posted on 07 Apr 2013, 03:07 4

30. Timmehor (Posts: 599; Member since: 09 Mar 2013)

No offense but the Sony Xperia's dont make as much sense compared to the others. You have Lumia 520 (lowest) to Lumia 920 (highest) see the pattern? S1 to S4, iPhone 3G to iPhone 5. They all go up in numbers, and numbers are a lot easy to understand because they are internationally recognized.

posted on 07 Apr 2013, 03:18 1

32. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)

Sony Xperia's uses alphabets, and yes, it doesn't make sense, and it confuses peoples who don't know about Sony Xperia smartphones. Only the Xperia Z makes sense cuz Sony uses the last alphabet to name their new flagship.

Oh, and the worst is, they named the Xperia Z as their new flagship, and now they named another phone called Xperia A. (Remember the 20MP Cyber-Shot Xperia A?)

posted on 07 Apr 2013, 03:19 3

34. Timmehor (Posts: 599; Member since: 09 Mar 2013)

Even though names are kind of important, who cares, its all about the phone. :D

posted on 07 Apr 2013, 03:36

39. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)

Yup, its simple, who cares it is Xperia Z or Xperia whatever blah blah blah?

Just try the phone, make a decision, and done, you have bought a phone! YAY! \(")/

posted on 07 Apr 2013, 03:40 1

40. proto (Posts: 59; Member since: 12 Sep 2012)

common customer don't care about smartphones much as we do and they are majority on smartphone market. I don't think it is good for sony to confuse them by game with alphabet.

nokia lumia.. 900 succesor is 920 .. i will not be suprised when new lumia will carry name 930/940 :)

posted on 07 Apr 2013, 04:04

42. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)

I agree with you.

Oh and by the way, the successor of Lumia 920 is 928 and the successor of 928 is 950. ;)

posted on 07 Apr 2013, 09:52

60. nexusalltheway (Posts: 69; Member since: 28 Nov 2012)

u stole my logo haha, kidding!!

posted on 07 Apr 2013, 05:29

46. boosook (Posts: 1429; Member since: 19 Nov 2012)

It makes perfect sense, and it's strange that this "expert" does not understand. One of the selling points for the iphone is that it retains its value more than other smartphones. To achieve this, you have to release phones that are only an incremental update of the precious model, so that it doesn't suddendly looks old. This is why apple updates the design only every two years and does a small spec bump every year. This is also one of the reasons why they can keep a high price, because users know that their phone will be a flagship for 2 years. The naming scheme is a consequence of this concept: after 2 years you'll have a phone that is one generation old instead of two (it's not true, of course, but it works). It worked until now because they had a great advantage over competitors, but now that competitors are ahead I think they won't be able to go on with this "slow pace" policy anymore.

posted on 07 Apr 2013, 07:04 1

50. NokiaFTW (Posts: 2071; Member since: 24 Oct 2012)

An honourable mention to companies who have weak naming is Sony & HTC
HTC One X - 2012 flagship
HTC One - 2013 flagship , seriously?
The One is a great phone, but the naming scheme is very weak. They should have name it One Z or something else.

posted on 07 Apr 2013, 12:10 1

65. lyndon420 (Posts: 3989; Member since: 11 Jul 2012)

And the 'former' apple employee's eyes get opened yet again.

posted on 07 Apr 2013, 15:12

78. HTCOE (Posts: 632; Member since: 20 Nov 2011)

true indeed.

posted on 07 Apr 2013, 23:21

81. dgreekstallion (Posts: 14; Member since: 16 Nov 2012)

He's a FORMER consultant. Just saying.

posted on 08 Apr 2013, 13:27

82. TechDork (Posts: 292; Member since: 10 May 2010)

I agree with what he has to say in some ways. A lot of phones had sequels with the same name, for example:

AT&T Blackjack & AT&T Blackjack 2
T-Mobile Sidekick
T-Mobile Sidekick Color
T-Mobile Sidekick 2
T-Mobile Sidekick 3
T-Mobile Sidekick ID
T-Mobile Sidekick Slide
T-Mobile Sidekick LX
T-Mobile Sidekick (interchangeable shells)
T-Mobile Sidekick LX 09

.....Wait, I completely forgot what I was talking about.....never mind. So yeah, Apple does need a new naming system, basically.

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