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Former Apple consultant says Apple's naming plan is weak

0. phoneArena 06 Apr 2013, 22:10 posted on

Brand consultant Ken Segall says that Apple's habit of putting an "S" onto the current version of the Apple iPhone sends a "weak signal" and this had led to conventional thinking that Apple only updates it smartphone line every other year; the signal Apple is sending is that this is our off-year and we have only an incremental update to bring you...

This is a discussion for a news. To read the whole news, click here

posted on 06 Apr 2013, 22:40 15

3. PAPINYC (banned) (Posts: 2315; Member since: 30 Jul 2011)


iAgree, iThink that too much emphasis is placed on iEverything; it has gotten to the point that anything and everything associated with the incrementally upgraded device is prefaced with an "i", where is there any iMagination in that? Also, sequentially, they seem to have a problem counting forward which speaks to their iQ but, alas, iDigress, this has nothing to do with intelligence, or the lack thereof, this is about stupid iBranding. Just plain ole' stupid iBranding!!!!

posted on 06 Apr 2013, 22:48 12

5. gmracer1 (Posts: 646; Member since: 28 Dec 2012)


^Comment of the Year nominee.

posted on 06 Apr 2013, 23:40 5

9. Aeires (unregistered)


If the "i" meant something, it would make sense. If it really does mean something, it's not very well known. In reality, the "i" has become just a tired gimmick.

posted on 06 Apr 2013, 23:49

12. darkkjedii (Posts: 22059; Member since: 05 Feb 2011)


It stands for Internet

posted on 06 Apr 2013, 23:59 1

14. Aeires (unregistered)


The internet is the first thing I think of when I hear the name iPod or iPhone. Not really, it's probably the last thing. If they do make a watch, definitely not. iPad and iMac makes sense.

posted on 07 Apr 2013, 00:13

19. darkkjedii (Posts: 22059; Member since: 05 Feb 2011)


True... always wondered what it stood for, so I googled it.

posted on 07 Apr 2013, 02:49 1

26. Nathan_ingx (Posts: 4003; Member since: 07 Mar 2012)


That might be true for iPhones and iPads, but what about the iPods??

posted on 07 Apr 2013, 11:37 1

61. darkkjedii (Posts: 22059; Member since: 05 Feb 2011)


For those I'm not sure Nathan, but they can access the Internet over wifi. Not sure if iPods have 3G radios though.

posted on 07 Apr 2013, 11:48 1

64. Nathan_ingx (Posts: 4003; Member since: 07 Mar 2012)


I'm not sure about iPod touch, but i think Nanos, minis, shuffles don't have it.
Okay, never mind that but my point is if 'i' stands for internet, then it is wrong for Apple to prefix the 'i' in their music players. Or are you right? :P

posted on 07 Apr 2013, 12:55

68. darkkjedii (Posts: 22059; Member since: 05 Feb 2011)


It would be wrong in that they don't have Internet access. You're right about that, but looking at yahoo answers. It also lists individual too

posted on 07 Apr 2013, 14:34 1

73. Nathan_ingx (Posts: 4003; Member since: 07 Mar 2012)


I checked...
Mac started it all then.
But now, it's just become a trend as i see it. No significant reason to 'i' as it did back then...
Was internet, now it's just 'i'.

posted on 07 Apr 2013, 03:26

37. yazbuh (Posts: 29; Member since: 21 Jun 2012)


I think on the first gen iphone keynote Jobs explain what the i means in apple devices...

posted on 07 Apr 2013, 04:21

44. PAPINYC (banned) (Posts: 2315; Member since: 30 Jul 2011)


iRonically, it's a horrid internet experience; HORRID i Tell you, HORRID!!

posted on 07 Apr 2013, 11:45 1

63. darkkjedii (Posts: 22059; Member since: 05 Feb 2011)


Other than flash, it's about the best web experience I've had on a mobile device. Excellent cut copy and paste, fluid pinch to zoom, built in dictionary for instant word defining, fast accelerometer, it can also reflow text with one hand due to the reader feature, it will read an article to you if you're in a position such as driving where you can't look down, and you have all the share options from the web, book marks and save to home page. What about the safari browser is tired?

posted on 07 Apr 2013, 14:59 1

77. darkkjedii (Posts: 22059; Member since: 05 Feb 2011)


Lol why the thumbdowns it's googles info not mine LMAOOOOO

posted on 07 Apr 2013, 03:56 1

41. PAPINYC (banned) (Posts: 2315; Member since: 30 Jul 2011)


You said it my friend: "TIRED" as "TIRED" can be.

Can i Get a Hallelu-yerrr?!!

posted on 07 Apr 2013, 00:02

16. Daftama (Posts: 619; Member since: 03 Nov 2012)


Ithink they ipatent on it

posted on 07 Apr 2013, 06:21

48. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


That was funny Lmfaoâ„¢

posted on 06 Apr 2013, 22:41 1

4. Fruitpoop (Posts: 34; Member since: 27 Dec 2012)


iPhone, iPhone 3G, iPhone 3Gs, iPhone 4, iPhone 4S, iPhone 5
iPad, iPad2, (iPad3), iPad with retina display

posted on 06 Apr 2013, 23:07 2

6. Timmehor (Posts: 599; Member since: 09 Mar 2013)


I think Apple has always revolved around their brand names with simplicity. It's just their branding style, who knows when they will change it. The "i" branding is probably the most famous.

posted on 07 Apr 2013, 04:11 1

43. -box- (Posts: 3991; Member since: 04 Jan 2012)


They weren't the first to use "i-" though. When Cisco made their iphone it meant internet, because it was a VoIP phone. When the imac came out I believe they wanted the "i-" branding to refer to the buyer, since they had color options and it was made to feel personal and customized (which they weren't, really) but it put apple back on the map for computers after Microsoft's utter dominance with Windows 95 and 98.

posted on 06 Apr 2013, 23:21

7. winddroid (Posts: 13; Member since: 13 Oct 2012)


I think the naming was pure genius on Apple's part. When the iPhone 4 and 4S came out their competition were selling 4G devices and having the 4 in the name made many think they were using a 4G device. Probably why they didn't want their LTE iPad with a 3 in the name.

posted on 07 Apr 2013, 07:30

55. tigermcm (Posts: 856; Member since: 02 Sep 2009)


you wont believe how many people at my job were flipping out saying the iPhone 4 was for 4G. At one point it was being advertised as iPhone 4G too.....they knew what they were doing there

posted on 06 Apr 2013, 23:26

8. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


That's right, this is one of Apple's weak point, naming. See? Apple needs to be creative like other manufaturers, not always putting an "S" on each of the iPhone like 3GS, 4S, 5S, and iPad too, they're like teaching kids on kindergarten, 1, 2, 3, 4, 5.............

posted on 07 Apr 2013, 01:00

21. Timmehor (Posts: 599; Member since: 09 Mar 2013)


Don't hate, every one else does the same thing. Galaxy S1, S2, S3, S4 ... Lumia 800, 900, 820, 920. This is just silly, if the branding is doing so well for Apple, why would they quit? But yeah, the branding is getting stale.

posted on 07 Apr 2013, 02:50

27. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


They can keep the "i" word, but "S" and the numbers make it feel quite old and boring, plus, their design aren't changed at all, with a combination between these two things, it makes Apple products (iPhone, iPad) even more boring. Not like Sony, Nokia, Samsung, LG, HTC etc.

Samsung can make their phones popular, of course they can keep using Galaxy S1, S2, S3, S4............... Same as Nokia.

posted on 07 Apr 2013, 03:02 3

29. Timmehor (Posts: 599; Member since: 09 Mar 2013)


People must still like the iPhone design, it's still the highest selling smartphone. Apple have been able to sit themselves in a good position, a solid branding, popularity and position in the market. For a phone "purist" or "tech savvy" person the iPhone is pffffft, could be better. But remember there a lot more people then us, and those people love the iPhone. Coming from a mainstream point of view.

posted on 07 Apr 2013, 03:11 2

31. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


Uhh......I must say some peoples, not everyone, but some peoples think that buying an iPhone is just for showing off how much money they have.

But still, even though I don't like the iPhone's design, but its very easy to use, and this is the only thing I like about iPhones.

posted on 07 Apr 2013, 03:19 3

33. Timmehor (Posts: 599; Member since: 09 Mar 2013)


iPhones have a lot of features that are truly better, but they lack in hardware specifications. Phones half the price have better specs.

Yes, iPhones are extremely simple, perfect for a person who isn't as "tech savvy".

posted on 07 Apr 2013, 03:33

38. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


Oh, and I believe that you're a "tech savvy" right? Because you're using a Windows Phone.

Ahem......the Lumia 800, right? :)

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