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Former Apple consultant says Apple's naming plan is weak

0. phoneArena 06 Apr 2013, 22:10 posted on

Brand consultant Ken Segall says that Apple's habit of putting an "S" onto the current version of the Apple iPhone sends a "weak signal" and this had led to conventional thinking that Apple only updates it smartphone line every other year; the signal Apple is sending is that this is our off-year and we have only an incremental update to bring you...

This is a discussion for a news. To read the whole news, click here

posted on 06 Apr 2013, 22:15 31

1. g2a5b0e (Posts: 3725; Member since: 08 Jun 2012)


Can't argue with his logic. It doesn't make any sense that the sixth iteration of the iPhone is called the iPhone 5.

posted on 07 Apr 2013, 01:36 6

22. JeffdaBeat (unregistered)


Sorry, can't really agree with this one. Before the iPhone, most smartphones manufacturers didn't have a habit of giving their phones a sequel. Pre-iPhone, most just gave the phones completely different names or simply went by model numbers. For example HTC Apache was followed by the HTC Mogul. Same line of phone, but by no means was it the HTC Apache II.

Apple's naming isn't confusing simply because people are used to it. Apple releases an iPhone with a number and follows it up with an S model. Like...this is even known outside the smartphone nerd world. People get it. In addition, Apple gives a new number model to major revisions of their iDevices like they would software. If an S model isn't a major revision, then it doesn't get a new number.

I do agree that Apple should stop assigning numbers to their products and I was honestly hoping the iPad was a sign of them letting it go. They don't call it the MacBook Pro 2 or 3...they just call it the MacBook Pro. Same goes for the iPod Touch. Why not just do the same with the iPhone and iPad?

The naming is annoying to me...but confusing? No.

posted on 07 Apr 2013, 01:55 2

24. PowTheBowl (Posts: 86; Member since: 19 Apr 2012)


I believe that they can't remove the number from the iPhone/iPad generations because when a new iPhone/iPad is released, the past generation will still sell at a cheaper price. Old gen MacBooks are discontinued when new MacBooks are announced.

posted on 07 Apr 2013, 03:23 3

36. yazbuh (Posts: 29; Member since: 21 Jun 2012)


actually nokia also uses naming sequel to their phone, like nokia n-series models and N9X as the flagship...

posted on 07 Apr 2013, 05:07 2

45. XperiaFanZone (Posts: 2146; Member since: 21 Sep 2012)


Nokia used it too, as yazbuh said. And how about Sony Ericsson? K800i? K810i? K850i? Walkman series? Cyber-shot series?

posted on 07 Apr 2013, 07:26

54. tigermcm (Posts: 856; Member since: 02 Sep 2009)


sanyo 8100, 8200, 8300, 8400 they where pre-iPhone too

posted on 07 Apr 2013, 05:39 6

47. sipha (Posts: 435; Member since: 12 May 2012)


wow, you make it seem like apple invented the sequelizing of products..
When i look at:
iPhone
iPhone 3G
iPhone 3Gs
iPhone 4
iPhone 4s
I see no particular sequel order in this!!

posted on 07 Apr 2013, 07:23 2

52. tigermcm (Posts: 856; Member since: 02 Sep 2009)


not to be rude but the S is for sequel ......4s means sequel to the 4th

posted on 07 Apr 2013, 18:12

80. sipha (Posts: 435; Member since: 12 May 2012)


@tigermcm, am not realy sure what you mean...but i thought cooks already confirmed that the s on the 4s stand siri...and i heard on the 3Gs it stand for speed(as in 3G speed)...

posted on 07 Apr 2013, 07:23 2

53. JeffdaBeat (unregistered)


God, you guys are terrible at reading comprehension. In fact, I wrote my post the way I did because I figured someone would say, "Oh, so Apple invented sequenced phones now?!" Here is my exact quote from above:

"Before the iPhone, most smartphones manufacturers didn't have a habit of giving their phones a sequel."

Most smartphones. Not all smartphones. And this was indeed true back then.

posted on 07 Apr 2013, 13:09 1

69. Izoe (Posts: 131; Member since: 02 Sep 2010)


Actually you're the one who doesn't know how to convey your thoughts in writing. Your comment is easily misleading. Anyone who reads your comment will see it implies Apple "practically", started the sequenced phone trend. All the big names in the mobile industry(Samsung, Nokia, Motorola, Sony Ericsson, LG ) already had sequenced phones before Apple, so when you said most phone manufactures weren't doing it before Apple, what Manufacturers were you referring to?

posted on 07 Apr 2013, 15:44 2

79. JeffdaBeat (unregistered)


Again...I said most. Most is not absolute, otherwise I would have said, "Before the iPhone, smartphone manufacturers didn't have a habit of giving their phones a sequel." The difference that one word can make. And the difference your post can make if you actually read though the entire post instead of coming to some conclusion beforehand.

And which ones? Most of them. Before the iPhone, most (there's that word again) phones didn't have a brand to follow except the Razr. People weren't able to name a phone outside the manufacturer. Apple made their phone a brand and didn't call it anything other than iPhone and whatever sequence it was in the line. Other smartphone makers did the same thing. Instead of tricking people into thinking they were getting a completely different phone (by giving it a new name...sometimes different names per carrier), they started giving their more popular phones a sequence.

HTC came out with the Touch Pro and the Touch Pro II. Blackberry didn't have a habit of releasing new models until we got to maybe the Storm II. Before that, they went by model numbers or just came out with a new naming all together. The BB Bold would have been a great successor to the Curve or even 8830. Of course eventually they did come out with the Curve II.

Giving your phone a successor makes people invest in the brand. No, Apple did not pioneer it and I never said they did. But they did show the importance of investing in it. Is their naming confusing, I'd argue no...because everyone is used to the iPhone (insert name here) and the next year will the be the S model. People get it. Is their naming f**king annoying...yes. I still disagree about it being confusing.

posted on 07 Apr 2013, 11:38 2

62. darkkjedii (Posts: 22054; Member since: 05 Feb 2011)


You completely missed Jeff's point

posted on 07 Apr 2013, 09:19 2

59. ahhxd717 (Posts: 332; Member since: 08 Dec 2011)


Yeah, I kinda understand what you're saying. What I find annoying is that Apple doesn't actually have a solid pattern for naming their phones. Yeah, the S is pretty much for a sequel with no design change, but the number itself means whatever they want it to. The iPhone 3G was named because it had 3g connectivity and the number had nothing to do with it being the 2nd iPhone, but conveniently they named the fourth iteration iPhone 4, because it was the fourth, and since the number 3 was in the last name, this somehow facilitated the sequential numbering. But this confused people once 4G came out, because, since the last iPhone was named 3G, the 4 must also mean it has 4G. Then when the iPhone 5 was ready, they couldn't name it the iPhone 6 since that means they would have skipped a number, even though they named the iPhone 4 for its numbering in the series. I really don't know. So now iPhone 5 is called that for no reason at all. I mean, it's not even like a 5th generation of design or anything. So yeah, the naming is really confusing since it really has no semantic component behind it. It's hard for me to even try to write about it.

posted on 07 Apr 2013, 12:25

66. lyndon420 (Posts: 4559; Member since: 11 Jul 2012)


I liked it best when apple named their third ipad 'the new ipad'. They should have carried on with this strategy 'newer ipad', 'newerer ipad', 'newer than last years ipad'.

posted on 07 Apr 2013, 12:52

67. darkkjedii (Posts: 22054; Member since: 05 Feb 2011)


LMAOOOOO

posted on 07 Apr 2013, 13:54

71. quakan (Posts: 1381; Member since: 02 Mar 2011)


The iPhone 4 was actually Apple's first sequelizing by number phone. The 3g and 3gs were named by its main feature/improvement. The iPhone 4 just made sense since it was the fourth generation iPhone.

Edit: I just read that @ahhxd717 pretty much said the same thing. Lol

posted on 07 Apr 2013, 14:54

74. darkkjedii (Posts: 22054; Member since: 05 Feb 2011)


That's true.

posted on 07 Apr 2013, 01:51 3

23. PowTheBowl (Posts: 86; Member since: 19 Apr 2012)


The 2nd gen iPhone is called the iPhone 3...

posted on 07 Apr 2013, 03:21 9

35. yazbuh (Posts: 29; Member since: 21 Jun 2012)


actually it was called iphone 3g because it supports 3g... connection

posted on 06 Apr 2013, 22:31 27

2. wendygarett (unregistered)


Well, the product itself is already weak :)
so I don't mind that...

posted on 06 Apr 2013, 23:47 8

11. iushnt (Posts: 1785; Member since: 06 Feb 2013)


So true!!!

posted on 06 Apr 2013, 23:51 15

13. darkkjedii (Posts: 22054; Member since: 05 Feb 2011)


You can never take Wendy serious dude. Next week the iPhone according to Wendy will be the greatest thing since sliced bread.

posted on 07 Apr 2013, 00:00 4

15. Daftama (Posts: 619; Member since: 03 Nov 2012)


Haha....that would be great as long as she doesnt think palm phones r coming and will be the greatest device ever lol

posted on 07 Apr 2013, 00:10 8

18. darkkjedii (Posts: 22054; Member since: 05 Feb 2011)


Lol with Wendy that wouldn't surprise me

posted on 07 Apr 2013, 08:58 1

58. Jack58221 (Posts: 154; Member since: 23 Feb 2013)


What! Palm and BB are merging to make a new line of phones that you can slide bread with!?!?

posted on 07 Apr 2013, 14:31 1

72. lyndon420 (Posts: 4559; Member since: 11 Jul 2012)


One week it's Wendy and the next it's Garett. It's a DoubleBot.

posted on 07 Apr 2013, 14:56 1

75. darkkjedii (Posts: 22054; Member since: 05 Feb 2011)


Exactly Lyndon lol

posted on 07 Apr 2013, 06:59 5

49. NokiaFTW (Posts: 2072; Member since: 24 Oct 2012)


The product might be weak, but it does sell well .
P.S - Not an Apple fan.

posted on 07 Apr 2013, 14:58 2

76. darkkjedii (Posts: 22054; Member since: 05 Feb 2011)


Hey the truth is the truth, regardless of who you like/dislike.

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