Looking to take advantage of the hotbed of growth, especially in the budget technology segment in India, the company, which will be headed locally by Ajay Sharma, formerly of Micromax and HTC.
This growth segment in India already has some big players contesting for dominance in the field. Motorola has had success with the Moto G, Nokia as well with its price leading lower-spec Lumia devices, particularly the Lumia 520. The new Nokia X is expected to make a splash at roughly $140 (₹8,600).
Sculley’s venture is planning to start a smartphone line in the ₹5,000 range ($82), and possibly as high as ₹15,000 ($244). The determining factor will certainly be how these new devices are positioned in the market, and how they truly differentiate themselves from the competition. The market is big enough and growing fast enough for this venture to see some visibility.
No word on specifications or features for what we presume will be Android powered devices.
sources: BGR India via VR-Zone