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For bada, the writing is on the wall, claims analyst

Posted: , by Victor H.

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For bada, the writing is on the wall, claims analyst
Samsung’s home brewed bada platform might be slowly fading into oblivion as sales are giving way to Android and the platform loses its appeal to Google’s platform that is now covering everything from the low to high-end, according to the latest rumor started by Russian analyst Eldar Murtazin. Samsung has a clear focus on Android, but it will still actively support its platform in 2012, as it has already allocated the budget for it, according to Murtazin. There is no hard evidence to support Murtazin’s claims which are often believed to be levitating on thin air, but the market logic seems to suggest that such an outcome is possible, if not probable. 

First off, Android is eating out feature phones at the low end and while bada is a smartphone platform, it lies dangerously in-between a full-fledged mobile operating system and a feature phone platform. Don’t misunderstand us - it’s got the full right to claim that it powers smartphones, but with comparatively limited app support it gets closer to a feature phone than a smartphone. From the get-go, the Samsung Wave seemed to borrow some of the design features of feature phones like the Samsung Jet, and it seemed like its logical continuation.

Samsung has invested huge amounts trying to lift off the platform and get devs involved, and it succeeded in part. Bada’s Samsung Apps catalog is now available in 123 markets, with a clear focus on developing countries, and the BRIC bloc. The platform was off to a good start with the original Samsung Wave in 2010, but every iteration on the Wave flagship saw fewer handsets sold. Combined with its limited geographical outreach, bada might quietly start to disappear from the smartphone scene.

Here, there’s a possible analogy with Nokia’s Symbian, but unlike Symbian, bada isn’t likely to get denounced by Samsung’s top management. It could be partly replaced by Samsung-Intel latest Tizen collaboration, it could also be merged with it, but what seems even more likely is that Android and possibly Windows Phone handsets will start replacing bada phones.

Also, bada’s legacy might somehow transcend to Android devices. There’s plenty of user interface and app catalog insight that Samsung might leverage.

Finally, we’d like to underscore that this is merely a rumor and it’s not based on any hard facts that would give it any particular weight. It seems to have the market logic to be true, and that’s what’s interesting about it - but will it actually prove true... you have the say on that in the comments below.

source: Mobile-Review (translated)

15 Comments
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posted on 03 May 2012, 09:31 1

1. PackMan (Posts: 277; Member since: 09 Mar 2012)


Eldar Murtazin.............yeah right.
In any case Samsung is already incorporating Bada into Tizen.

posted on 03 May 2012, 09:41 1

2. parkwaydr (Posts: 572; Member since: 07 Sep 2011)


That sounds right, I heard awhile back that the two are going to be merged I just can't remember where I read it at.

posted on 03 May 2012, 18:00 1

15. HugeTroller (banned) (Posts: 80; Member since: 27 Apr 2012)


Eldar Murtazin has lost all his reliability already, don't bother about him. He's always trying to create rumors.

posted on 03 May 2012, 09:48 5

3. awin217 (Posts: 18; Member since: 23 Sep 2011)


i have the original wave.. and it sucks..

posted on 03 May 2012, 09:52 5

4. HugeTroller (banned) (Posts: 80; Member since: 27 Apr 2012)


Where are you Peter? Do you hear that? Cry now ?!?

posted on 03 May 2012, 09:58 1

5. shadowcell (Posts: 300; Member since: 28 Mar 2012)


I'm not sure if it even hit stateside but I never got a chance to hold a Bada phone. Why trash something when Samsung hasn't even tested the American market yet?

posted on 03 May 2012, 09:58 1

6. hritikbhimani (Posts: 26; Member since: 08 Jan 2012)


android,wp,tizen n bada..i wondr hw samsung will manage all 4 togethr..
I bought wave ii 9 months ago n dere r rumors of samsung ditching it
Bought it 4 its cool metal design,gd procesor n dcnt scren

But I wud neva buy a bada again 4 sure..first of all it lacks many basic things..u cant send a vcard by sms,loads of mmry bugs n damn laggy when u evn think of multitaskin
,dere is no clear disclosure by samsung on ram on ny wave phn...earlier i thought 512mb (same as galaxy s)
..but aftr systm startup u hav just 123mb at ur disposal (as shwn in bada si)..heck evn galaxy y has mre ram..hw can a prsn call it a smartphn

As far as apps goes...vry meagre selection n the few gd ones like angry birds(wich came just a mnth ago ) r paid.dere is no whatsapp,nimbuzz,skype,viber,proper file manager.
N with pathetic update system samsung has ,i dnt see it suceding

Bada 2.0 was shwn at feb 11 n in india we got it on april 12 ...
This day was bound to come espcialy afta hw samsung treated us bada users..

Now All i want is tht bada gets merged wid tizen.n i get an update to tizen for my wave or som alien dalvik kinda stuff to get droid apps on it

posted on 03 May 2012, 10:00 4

7. zaryab_hussain77 (Posts: 102; Member since: 30 Jun 2011)


android on Sammy devices look very similar to Bada OS.

posted on 03 May 2012, 10:02

8. adi4u4882 (Posts: 135; Member since: 10 Jan 2012)


I'am using a Samsung S8500 Wave and we got so many good apps like Opera Mini and Foursquare etc. But the fact is that its development is very slow.

posted on 03 May 2012, 17:59 2

14. HugeTroller (banned) (Posts: 80; Member since: 27 Apr 2012)


this is called samsheep

posted on 03 May 2012, 10:05

9. hunted (Posts: 307; Member since: 21 Sep 2011)


yes this os doesnt have flash support, too bad

posted on 03 May 2012, 10:06 2

10. adi4u4882 (Posts: 135; Member since: 10 Jan 2012)


Its has, Adobe Flash Player and Browser Plugin version 9

posted on 03 May 2012, 10:47 7

11. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)


This guy Eldar Murtazin, said that WP7 80,000 apps won't be compatible with WP8 when Microsoft repeatedly said that all WP7 apps will be compatible with WP8. Furthermore I remember a developer said that it took only 10% change in WP7 app code to make it fully compatible with WP8.
So anything that Eldar Murtazin says, it will be very hard to believe.

posted on 03 May 2012, 11:12 1

12. hung2900 (Posts: 769; Member since: 02 Mar 2012)


I still remember smbody said that "who the f**k is Eldar" when smthing is "leaked" by him.

posted on 03 May 2012, 16:53

13. Max-1363 (Posts: 4; Member since: 03 Jun 2011)


While eldar murtzain is well respected journalist but here is the question : why Samsung is still paying developers to publish their software for bada when they are closing the platform altogether? (long awaited Angry Birds and specially Opera Mini are good new examples)
merger with TIZEN is something else.
Samsung's biggest problem right now is how they want to place bada and Wave phones in the market, something they couldn't decide even after 2 years.

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