Flurry report confirms Samsung's domination of Android; Korean OEM is the real threat to iOS
Flurry extrapolated the results over the 576 million Android devices that it says it is following (506.9 million smartphones and 69.1 million tablets) and says at the very least, there are 299.9 million Android flavored handsets in use, branded with the name of the Korean OEM. Flurry also says that 29 million Android tablets made by Samsung are active today.
Flurry's stats also show that those owning a Samsung branded Android phone spend 14% more time using apps than owners of other Android powered handsets. On the tablet side, users of Samsung's Android tablets spend 10% more time with their apps than other users of other Android flavored slates.
Also interesting is the breakdown in demographics which shows that those who buy Samsung manufactured Android devices are in the age groups and social backgrounds that advertisers seek. Additionally, the demographics of those who buy Samsung's Android products are similar to those who buy iOS powered devices. "In those respects, they are more similar to owners of iOS devices than owners of other Android devices are," says Flurry's Mary Ellen Gordon.
The bottom line, as Flurry sees it, is that iOS faces a three pronged threat. One threat is not from Android as a whole, but from Samsung. Two, is the threat from Amazon. Not only is the Amazon Kindle Fire tough competition for the iPad, but there is the chance that the online retailer will come up with a low priced phone. And lastly is the threat from China where domestic manufacturers are definitely showing momentum with their Android powered models.
Apple obviously is smart enough to know just which company gives it the toughest competition. Witness the millions of dollars and man-hours spent keeping its Korean rival in court.
Flurry's analysis of Android users
source: Flurry via TheGuardian
1. PapaSmurf (Posts: 8922; Member since: 14 May 2012)
Well that's expected. Samsung has been dominating Android after the OG Galaxy S was released. They also dominate in the low-end market, which is the most popular in other countries around the world.
7. HansGoneInsane (Posts: 401; Member since: 09 Aug 2013)
Don't forget that WP8 is doing well in the low end market as well. I am very curious about how the market will look like in 3 years. I assume that Android will drop to 65% of marketshare while Windows will go up to 20% while Apple will be at 15%.
9. PapaSmurf (Posts: 8922; Member since: 14 May 2012)
No... Since WP7, they haven't taken anything from Android or iOS in market share. The low end WP models might give them a slight increase, but your numbers are unrealistic.
13. ihatesmartphone (unregistered)
Are you dreaming?? XD
39. taz89 (Posts: 2014; Member since: 03 May 2011)
Going from the recent growth rates of wp, it will not get anywhere near 20% in the next couple of years.
42. duder52 (Posts: 27; Member since: 14 Jun 2013)
Three years is a long long time in the ever changing world of technology. Too long for anyone to really be able to predict what will happen. As long as microsoft has alot of money to throw around, anything can happen.
43. taz89 (Posts: 2014; Member since: 03 May 2011)
True but we all ready know that throwing money round doesn't mean success.. Microsoft were throwing money around in the 1st 2 years and it didn't do much..I think they might get to worldwide market share of about 10% maybe bit more but looking at current growth as that's the only way to predict the future really is that they will not be anywhere near 20%..nothing currently suggest that they are close to reaching that..Like you said who know what's going to happen in 3 years but I just can't see 20%
49. HansGoneInsane (Posts: 401; Member since: 09 Aug 2013)
I agree that there is a high degree of uncertainty but given the latest changes Microsoft applied to its company (restructuring of its mobile phone devision) and a really fast increasing amount of WP8-apps, I think they can make it. Give them 2 years to close up on Android and iOS when it comes to features (including unknown future features of the next two years). I am sure that Microsoft will devote all of its attention to WP8. And since the market of smartphones will grow fast, Microsoft won't even need to grab many customers from Android or iOS but rather could try to out-grow them. Still, that is highly speculative of course. But I think that WP8 has great potential. It is an innovative OS with a great UI, it just hasn't reached maturity yet.
4. 1113douglas (Posts: 192; Member since: 04 Jul 2013)
somebody better help whatever apple is doing over there, or apple should ditch ios for android!
6. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)
Only one man can help Apple right now, and that's Steve Wozniak.
19. quakan (Posts: 1223; Member since: 02 Mar 2011)
Apple doesn't need help. They've never had to worry about market share because they always maintain high profits. Windows vs OSX is a great example of that.
22. WHoyton1 (Posts: 1635; Member since: 21 Feb 2013)
well done you have essentially said all apple cares about is profit....
30. quadrazeus (Posts: 359; Member since: 03 May 2013)
Well done. You have essentially proved that you've troubles in understanding English.
31. WHoyton1 (Posts: 1635; Member since: 21 Feb 2013)
'they never had to worry about mrket share because they always maintain high profits.'....there is no point arguing with a bling fanboy like yourself though because your new picture clearly shows your beliefs haha!
58. quadrazeus (Posts: 359; Member since: 03 May 2013)
Great products. And now competitively priced (iPad mini, MacBook Air, and the coming iPhone 5C). Highest customer satisfaction. More percentage of android users shifting to iOS. Surely they aren't just aiming for high profits.
38. WHoyton1 (Posts: 1635; Member since: 21 Feb 2013)
so are google but they dont only care about profit they care about market share, customer satisfaction....
41. papss (unregistered)
Are you a sales rep for guzzle? You forgot to leas that comment with "I believe"
45. quakan (Posts: 1223; Member since: 02 Mar 2011)
Google uses that market share to sell our information to other corporations. It's why they pay to ensure Google is the default search engine for many companies. Customer satisfaction is an after thought after profit and market share.
5. LetsBeHonest (Posts: 1029; Member since: 04 Jun 2013)
Good to hear Samsung doing well and sad to hear all other android OEM doing not so well.
Samsung know how to play the game well because they cover all basic features of a smartphone like micro sd card,removable battery,timely update(best android OEM in terms of updates). Even though their design is kinda unattractive (just my opinion) peoples still choose them because its just too good to resist.
but this year is kinda intersting. We will see a tough fight because some monsters are yet to released aka HTC One phablet,honami,note 3,Lumia tablet etc
8. Topcat488 (Posts: 1173; Member since: 29 Sep 2012)
If these other OEM's don't have a S-Pen Stylus equivalent, they can forget it...
Without a good built-in stylus, 6" displays are just over sized phones.
29. McLTE (Posts: 714; Member since: 18 Oct 2011)
The stylus is a gimmick at best.. I thought it was incredible til I got my Note 2.. sure it's fun to take out once in a while, but I very rarely use it. If it fell out of my phone, I probably wouldn't notice for weeks.
Nobody I know really uses the stylus.
12. joey_sfb (Posts: 3245; Member since: 29 Mar 2012)
I do like the S4, Note 2 and Mega design plus timely update, a microSD slot, removable battery and LTE network support make it a no-brainer.
Another design I like is the Sony Xperia Ultra... let see what the Note 3 bring to the table before I upgrade to it.
15. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)
Samsung is doing well. Samsung listen to their customers, Samsung keep updating their phones. This is why people like Samsung. Samsung is a trusted company. But it seems like Samsung is too happy about how they succeed, they forgot to change the design on their Galaxies. Other Android OEM like Sony, LG, HTC, Huawei etc. are doing well.
But the one who's not doing well is BlackBerry, BlackBerry needs to wake up and starting doing important things but sadly, they're still sleeping. Nokia is doing A okay.
Anyway, 2013 is the special year that the beasts are coming out, HTC One Max, Samsung Galaxy Note 3, Nokia Lumia Phablet, Sony Honami etc.
14. wicpromd (Posts: 266; Member since: 20 Aug 2013)
nokia is already out of reach with 3.3%
wp already going to complete its 2 years with nokia
but still 3.3 lol
android captured nearly 40% in same time
16. bucky (Posts: 1574; Member since: 30 Sep 2009)
Ios isn't the one that should be afraid-they have their loyal fans. Android should be afraid that its cornered by one manufacturer for a software that supposedly open source.
47. joey_sfb (Posts: 3245; Member since: 29 Mar 2012)
We are not afraid because Google is a Giant just like Sony... beside its only a gadget...who want to stick to one piece of gadget forever with the same design..same interface and lower feature set and yet just as expensive as when it was first launch.
Oops! Don't mean to bring it up but you started it first.
48. bucky (Posts: 1574; Member since: 30 Sep 2009)
Oops? I don't get it..
You don't have to tell what android has or doesn't have-I just sold the s4 and went back to the iPhone 5 happily.
What you said has nothing to do with what I wrote. At this pace there won't be very many strong candidates for android to thrive with other than Samsung. I think google needs to somehow even the playing field.
Oops! I guess....
50. joey_sfb (Posts: 3245; Member since: 29 Mar 2012)
Getting such a strong emotional response from you I am not surprise at all. You have emotionally invested in Apple while I am not. Not Apple, not Google, not Samsung.
I will come back to Apple when they have great product again not before then. bye! bye! please don't take it too personal. That what I told my friend that need to argue with me that Apple is always the Best!
56. bucky (Posts: 1574; Member since: 30 Sep 2009)
I'm confused here, are you just trolling or actually being serious?
I simply state a point. You, got mad and sarcastic.
17. khmer (Posts: 93; Member since: 21 Jun 2012)
Only stupid people like my self bought HTC HD2 WP 6.5 couldn't upgrade to WP 7.00 from there I bought Samsung Galaxy S3 and never come back to WP phone. Samsung Galaxy S line is the world best plastic phone. I am writing from Galaxy S4 all the time.
20. LetsBeHonest (Posts: 1029; Member since: 04 Jun 2013)
I can understand.
but HTC HD 2 is a truly master piece even pa itself refers it as "an ageless smartphone" on one of its article, because custom rom developers love that phone it run most OS's available.
and Galaxy s3 is also a great smartphone a great choice.
but Microsoft's mobile version of OS has changed alot since "windows mobile 6,6.5"
windows phone 7 was totally different OS with cooool UI and it got better with windows phone 8(leaving every one at wp 7.8 of course)
but I'm using a wp8 phone also used some windows mobile phone too i can say things has changed alot. Its whole new experience compared to Microsoft's old offerings. And Nokia's offerings and their dedication to WP is awesome.
51. hmmm... (Posts: 61; Member since: 05 Jun 2013)
HTC HD2 is a great phone for trying out custom roms. It can run windows mobile, android and also windows phone 7.8. I think it is the only phone that can run 3 different OS. If you still have HD2 you should try flashing a custom rom. Wp 7.8 runs really smooth on it considering its spec. Much smoother than Android phones with same spec. if you really like android, you can flash it on HD2 too. It is good phone for backup and testing purposes.
18. Tsepz_GP (Posts: 850; Member since: 12 Apr 2012)
Ooooooh! Samsung haters will not like this, not at all!
This is a whole lot of stuff we knew though, Samsung are what is truly making Android dominant, they still deliver the best package in terms of their smartphones and are the ones making tablets that truly rival the iPad and Kindle series. Lets not forget Samsungs excellent marketing and how they listen and react to their customers.
What also helps Samsung is how quickly they are able to react to competition and absolutely bury it in the process, they have made for a great watch since 2001.
46. SleepingOz (unregistered)
Even Samsung haters pretend to own Samsung devices now.. lol
24. SonyPS4 (Posts: 261; Member since: 21 May 2013)
I want more competition. I cant imagine one day just two smartphone maker left
25. flynfree (Posts: 374; Member since: 09 Jun 2013)
Good job/cook, Samsung!
But pls! Our aging gnote2 is begging an update. This is the most expensive phone I upgrade with a contract.
26. bigstrudel (Posts: 518; Member since: 20 Aug 2012)
Borrowed OS. Copycat designs. Cheaply made to maximize profit at the owners expense. No thanks.
27. piyath (Posts: 152; Member since: 23 Mar 2012)
Don't cry man. Just face the truth although it's sort of bitter to some lame fanboys :-)
55. willard12 (Posts: 886; Member since: 04 Jul 2012)
Feel free to backup your "cheaply-made" nonsense with a fact.
57. rusticguy (Posts: 2828; Member since: 11 Aug 2012)
If one is a copycat other is a smart thief. Both competing against each other and market is doing the real talking :)
59. androidfanboy (Posts: 162; Member since: 24 Jun 2013)
You really aren't all there are you?
28. piyath (Posts: 152; Member since: 23 Mar 2012)
Well done Sammy! We want more and more success and innovation..
32. nasznjoka (Posts: 361; Member since: 05 Oct 2012)
Samsung needs to change the design of their phones! Its hard to distinguish samy's phones all look the same or you gon miss out!
35. roscuthiii (Posts: 1873; Member since: 18 Jul 2010)
iPhones, Lumias, Experias, etc... most phones from the same manufacturer all follow the same design language for a few years. They'll make a change when they take a big hit to their profits.
33. SuperMaoriBro (Posts: 348; Member since: 23 Jun 2012)
Apple is smart enough to keep samsung in court? I wouldnt agree that this is smart. I used to be an apple fan until the famous court battle over their "patented shape". It was ridiculous. Ever since they started this I stopped supporting apple.
52. joey_sfb (Posts: 3245; Member since: 29 Mar 2012)
Same here and when I start to leave iOS its hard at first. I never realise how bad I was lock in. I have to do a lot of cut and paste on my data from my Mac book to Google keep and still keep my iPad around as that no away for me to move my data from my iPad.
I have learned then never to put important data or any data on the iOS platform.
36. roscuthiii (Posts: 1873; Member since: 18 Jul 2010)
I don't own a Samsung handset, never have, and don't have any real plans to in the near future; but c'mon now... Anyone who's been keeping abreast of the news has known this has been the case for a while now.
40. taz89 (Posts: 2014; Member since: 03 May 2011)
I honestly think the reason Samsung is doing so well is due to the fact that they really do put literally everything they can into there phones and therefore IMO appeals to as many people as possible as there's probably something for everyone add the marketing its looking good for Samsung..
53. joey_sfb (Posts: 3245; Member since: 29 Mar 2012)
Yeah! I like Moto X custom and slim design but no microSD slot no deal.