First preliminary looks at 2012: Android grew, Windows Phone still outsold by Symbian and bada
If we had to put it shortly, we’d say - everything.
Nokia, from the world’s biggest phone maker tumbled catastrophically and when it comes to smartphones it is in dire straits. Samsung has cannibalized a huge part of its market share, and is now the biggest manufacturer when it comes to both feature and smartphones.
Apple has continued rising steadily, cementing its position as the second biggest phone maker after Samsung and second biggest platform after Android.
The rise of Chinese companies only continued, and now Huawei is expected to take a confident third place in the ranking of biggest smartphone makers for the year.
The data below is preliminary, but it comes from analyst and former Nokia executive Tomi Ahonen, who has one of the best track records around, predicting extremely accurately the catastrophic fall of Nokia and Symbian after Stephen Elop. Here are his preliminary expectations for 2012 sales:
TOP 3 SMARTPHONE MANUFACTURERS 2012
1 Samsung . . . . 220M - 235M units about 32% market share
2 Apple . . . . . . . 140M - 150M units about 20% market share
3 Huawei . . . . . . . 55M - 60M units about 8% market share
Race for 4th is between Sony, ZTE, Nokia and RIM.
Others in Top 10 for the year are HTC, LG and Lenovo
Motorola has fallen out of the top 10 in global smartphone makers for hte full year
TOP 3 SMARTPHONE OPERATING SYSTEMS FULL YEAR 2012
1 Android . . . . . . 465M - 485M about 66% market share
2 iOS . . . . . . . . . 140M - 150M about 20% market share
3 Blackberry . . . . . 33M and about 5% market share
4th will be race between Samsung's bada and Nokia's Symbian
Windows Phone is definitely going to be ranked 6th operating system by sales in 2012
Interestingly enough, Motorola is no longer in the top 10 of smartphone makers, and it is possible that Nokia as well drops out soon, chased by little known Coolpad from China. But let’s wait and see how those Holiday sales were before jumping into conclusions - and don’t forget, those are all preliminary estimates.
source: Communities Dominate Brands
1. pongkie (Posts: 505; Member since: 20 Aug 2011)
"but it comes from analyst and former Nokia executive Tomi Ahonen" - someone's bitter
17. sats.mine2k4 (banned) (Posts: 208; Member since: 10 Aug 2012)
or perhaps the WP8 strategy of Nokia is ripe....
2. Nathan_ingx (Posts: 3024; Member since: 07 Mar 2012)
I won't be wrong to say Nokia has learned a l'le lesson.
And since they have taken WP as their primary OS, i hope they improve the ecosystem and continue building up.
And i do hope 2013 has less patent game-play. Tired of reading about it.
6. wendygarett (unregistered)
I don't think Nokia will die as well as rim...
tired of those Nokia and rim bashing lol
9. Nathan_ingx (Posts: 3024; Member since: 07 Mar 2012)
Yes Wendy, they won't die...for an OEM to die it would take something tragic.
12. Nathan_ingx (Posts: 3024; Member since: 07 Mar 2012)
Duh!! Who in the world are these people painting this page red.
Thumb us down we don't care, but atleast see if the comment is reasonable or not!! Sheeshhh!!
16. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)
Nokia WP and Rim will remain or I believe will be tumbling down more, while iOS and Android on top will dominate™®©
3. pokharkarsaga (Posts: 365; Member since: 23 Feb 2012)
after the launch of blackberry 10 OS with 60000 apps,RIM will retains its 3rd position in next year and WP will move to 4th position outsolding Bada & Symbain in 2013.
4. Cynipap999 (banned) (Posts: 138; Member since: 15 Nov 2012)
Well, what have we learned from this article?
1. Android #1 OS!
2. Samsung #1 Manufacturer!
3. Apple / iOS holding on to #2 manufacturer and OS, respectively, by default cuz' everything left is just abominable!!
4. Nokia made the wrong decision in partnering with Microsoft (like we all predicted it had), hence, Titanic sank for a second time: R.I.P. Nokia.
5. Microsoft Windows Mobile still mismanaged six years after the Windows Mobile 2005 disaster.
6. BlackBerry: oh well, not even worth typing characters in this post for it.
18. Commentator (Posts: 2496; Member since: 16 Aug 2011)
If you had just typed "6. R.I.P BlackBerry" you would have typed far fewer characters than you did.
21. Cynipap999 (banned) (Posts: 138; Member since: 15 Nov 2012)
But I did that for Nokia, kinda' was redundant to even say it for BlackBurried.
5. Aeires (unregistered)
Passed up by Bada and a killed off Symbian, wow.
11. snowgator (Posts: 3294; Member since: 19 Jan 2011)
Come on now. Haven't you been here longer then 2 months? WP7 never sold well. It was trending upwards, but had never been higher then 2%-3% depending on which analyst was providing numbers. Bada and Symbian have ALWAYS outsold them. This is not news. Throw in WP 7 device not selling a lock over the summer due to WP 8 anticipation and that no device was getting upgraded. The only real question is what WP8 sales look like in December.
13. Aeires (unregistered)
First year of Metro: wait till the Nokia phones come out! Translation: first released phones weren't that great.
This year: ........ no excuses, both Nokia and HTC have some great WP phones.
Of course I've been following this since the beginning. Since the new WP format, they've thrown good phones at it, polished marketing, sales, and just about everything else and it's still stagnant. So yeah, wow.
Biggest saving grace for WP is if W8 takes off. First reports indicate that isn't happening, people just aren't into the new tile format like MS thinks they would/should be.
And before all the W8 lovers spam this with thumbs down, for the record I would love to see Nokia come back with a vengeance. I have a ton of respect for Nokia, they build great phones. Not sure if WP was the best decision for them to make though.
7. Thephonegeek (Posts: 118; Member since: 22 Nov 2012)
Yeah, stop kidding. Huawei No.3 manufacturer! Bada is still larger than wp! Dude you forgot sony and htc and wp.
8. apexKBC (Posts: 92; Member since: 10 Dec 2012)
Nokia should return to its paper manufacturing unit,,,,,,
microsoft y not SONY for ur expansion.............!!!!!!!
10. Nathan_ingx (Posts: 3024; Member since: 07 Mar 2012)
If i'm not wrong, Sony has to make the first move, not Microsoft!
14. darac (Posts: 2156; Member since: 17 Oct 2011)
Oh I love these numbers.
Apple is not even in the race with Android anymore.
Microsoft and Nokia in late 2010:
" we will disrupt the ecosystem establishment within two years"
26. Edmund (Posts: 656; Member since: 13 Jul 2012)
Is that why android is losing market share in the US. Read the latest report from Kantar; It really doesn't look good for google or the fanboys like yourself.
15. darac (Posts: 2156; Member since: 17 Oct 2011)
Actually it's pity I didn't bookmarked my predictions for 2012 in the comments, a year ago.
I was pretty damn close to this in every regard, but fell short on android and went too high on WP.
I gave 60% market share to former and 3.5% percent to latter
19. Commentator (Posts: 2496; Member since: 16 Aug 2011)
So did everyone else except the most rabid of fanboys.
20. Johnnokia (Posts: 565; Member since: 27 May 2012)
Just remember this name '' Victor H.''
All his articles are against Nokia and Windows.
Phonearena must reconsider his work ... I got sick from his reviews
22. DeadPiXeL (Posts: 1; Member since: 21 Dec 2012)
Windows Phone 8 was just released a short time ago, and the data for these predictions certainly doesn't take into account the strength of a unified Microsoft OS platform.
Also, even though Android marketshare is quite significant for smartphone devices, the OS still lacks in security (and is badly fragmented), and will never be accepted by the business world...
23. Loubielou (Posts: 259; Member since: 11 Jul 2012)
Nokia is just getting downgraded to its lowest Value then Microsoft steps in an Overtakes or Saves Nokia,people have seen Mr Elops plan since he stepped in at Nokia,he had to help is old Employess out as they are Miles behind Apple in Popularity
24. jameshoe (unregistered)
believe only in WP, it'll get the 3rd of Smartphone OS
25. Edmund (Posts: 656; Member since: 13 Jul 2012)
According to Kantar, there is a growing trend away from Android. The platform even lost 20% of its US market share over the last 12 months, which is a very worrying sign for google.
Of course this isn't the sort of news you'll see on phone arena.
27. Aeires (unregistered)
Because it's not true, they haven't lost 20% share. They might have slipped a few %, but not 20%.
28. snowgator (Posts: 3294; Member since: 19 Jan 2011)
Sorry Edmund, but I would need some links to believe that. If Android has lost ANY percentage in sales, it may be due to new smart phone buyers selecting iPhones or maybe some other OS. The actually number of Android devices is higher then ever according to every sales chart I have seen.