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First Google Glass, now Google Sneaks?

Posted: , by Alan F.

First Google Glass, now Google Sneaks?
Google has already turned glasses into a high-tech product, so what can it do with sneakers? At SXSW, which just opened on Friday, Google revealed sneakers that have received the "Google" treatment. Part of a new program called "Art, Copy and Code," the sneakers have a microcontroller embedded in the tongue and a speaker above it. It features an accelerometer and a gyroscope and has sensors at the bottom of the sneaker. The footwear connects to your smartphone via Bluetooth.

Google gave the sneakers some personality. If you start running, you might find it cheering as you run. If  the sneaker gets lazy, it will cheer you on if you sit on the couch. Although Google does have backing from Adidas (who is the manufacturer of the original sneaker before it was 'Google-ized'), the Mountain View company is not getting into the sneaker business no matter how many fans tell them to just do it. The idea of all of this is to show how tons of data can be analyzed to tell a story "in new and different ways."

source: Engadget


18 Comments
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posted on 09 Mar 2013, 21:28 5

1. RaKithAPeiRiZ (Posts: 1227; Member since: 29 Dec 2011)


Google my foot

posted on 09 Mar 2013, 21:30 5

2. KFear (Posts: 135; Member since: 06 Feb 2012)


Have fun with it in the rain! But seriously, this is like google glasses and i'm not sure there is strong enough market for all this...well, cyber-junk. Seems like we are in the day in age when A LOT of good tech is coming out, but also a lot of bad tech. Though this could have potential, it just seems like a bad idea.

posted on 09 Mar 2013, 22:14

3. windroid (unregistered)


Nothing very exciting, basic hardware many people have the ability to do that at home (myself have made some projects using arduino chips and boards).
What I see:
Arduino Board:https://www.sparkfun.com/products/10952
Bluetooth Modem:https://www.sparkfun.com/products/10269
Triple Axis Accelerometer:https://www.sparkfun.com/products/10345
Audio-Sound:https://www.sparkfun.com/products/11125

posted on 09 Mar 2013, 22:21 7

4. xperiaDROID (limited) (Posts: 4852; Member since: 08 Mar 2013)


What's next, Google Underpants?

posted on 09 Mar 2013, 22:27 2

5. reindeer_nation (Posts: 14; Member since: 31 Jan 2013)


TRUE^^^

posted on 09 Mar 2013, 23:28 1

7. soshi (Posts: 154; Member since: 08 Mar 2012)


it is going to have noise and smell canceling so we can fart everywhere without notice.

posted on 11 Mar 2013, 03:34 1

17. DHILLON_ARSH (Posts: 66; Member since: 11 Mar 2013)


..nw imagine a shot circuit.....loll

posted on 10 Mar 2013, 05:42 2

11. _Bone_ (Posts: 2068; Member since: 29 Oct 2012)


Google Condoms

posted on 10 Mar 2013, 06:42

12. xperiaDROID (limited) (Posts: 4852; Member since: 08 Mar 2013)


WOAH WOAH, not that x(

posted on 11 Mar 2013, 03:37 1

18. DHILLON_ARSH (Posts: 66; Member since: 11 Mar 2013)


if it broke....!!!
congrats mr.Bone its aaa NEXUS
baby lol

posted on 09 Mar 2013, 22:49 8

6. TheMan (Posts: 349; Member since: 21 Sep 2012)


That's one shoe that's never getting on a plane...

posted on 10 Mar 2013, 01:03 1

8. haseebzahid (Posts: 1775; Member since: 22 Feb 2012)


google underwear coming soon i guess -_- oh no they are becoming fashion and garments company then moblie and software company

or they planing to turn the mankind into cyborgs

posted on 10 Mar 2013, 03:45

9. sagemda (Posts: 18; Member since: 20 Dec 2012)


Connected to your ass

posted on 10 Mar 2013, 04:03

10. MartianMe (unregistered)


It might work well with a workout app maybe to monitor your daily runs.

posted on 10 Mar 2013, 09:00

13. haseebzahid (Posts: 1775; Member since: 22 Feb 2012)


MS would say Adidas is scrogoogled

posted on 10 Mar 2013, 11:02

14. XPERIA-KNIGHT (Posts: 2384; Member since: 08 Aug 2012)


The shoes look dope! Lol

posted on 10 Mar 2013, 17:04

15. Droiddoes (unregistered)


LOL, someone finally built that pair of sneakers from season 2 or 3 of The Simpsons.
Their one weakness? Rescued greyhounds.

posted on 10 Mar 2013, 20:09 1

16. microsoftnokiawin (Posts: 769; Member since: 30 Mar 2012)


i think google glasses is enough also imagine your smartphone connected via bluetooth to both these things the battery would drain faster then usaine bolt also idk why but the 1st thing that popped in my mind when i read this was getting tracked i think i watched too many spy movies :/

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