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Ex-Nokia employee to create the rugged premium Android segment with $1300+ Adaia phones in early 2014

Posted: , by Daniel P.

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Ex-Nokia employee to create the rugged premium Android segment with $1300+ Adaia phones in early 2014

Ex-Nokia employees are starting companies left and right, it seems, and what else would they do with all that mobile expertise amassed during their tenure with the Finnish giant.

After Jolla phones we heard about rugged sailor's handsets, running Android, and now the prototype is being fleshed out more. The Adaia startup is a 16-member team, headed by Heikki Sarajärvi, who used to work at Nokia, and venturing on the quest to create the perfect durable and expensive Android. Why the little green robot? "There is no alternative," says Heikki.

What will command prices in the $1300-$6500 range remains to be seen, but the first prototype is said to sport a 4.8" display, and weigh hefty 250 grams, for instance, so there might be a whole lot of functions inside. The Finnish publication that played around with it, mentions terms like "hard plastic" and "titanium reinforcements", and the phone is apparently going to take the cake in terms of diving records, as it will be able to sustain depths of hundred feet, for instance.

Couple that with a satellite antenna housed on the inside, and the ability to hot-swap the battery at the push of a button, and you can see why the prototype feels heavy. The goal was to make an Android handset that is going to withstand salty sprinkles and other assaults on its frame that can happen at sea. BMW’s DesignworksUSA, which Nokia has worked with before for its Communicator and other lines, was probed for the looks and feel.

"Dualism is the key characteristic of the design,” according to Laurenz Schaffer, the DesignworksUSA president. ” It had to support an extreme, active lifestyle in the outdoors as well as be appropriate to use in an executive meeting.” That is why the studio chose outer appearance inspired by a topographic map with its waves and curves, which is turning into a tough Android handset with cellular and the obligatory for a sailor satellite connectivity. The interface will also reflect the phone's schizophrenic nature, scaling up when you move from the conference room to the boat.

Adaia promises that its first phones will be ready around the holidays, but hit the market early next year, so we'll have to wait and see if the cheapest version will sport the promised 13 MP camera on the back.

source: Digitoday via Engadget

12 Comments
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posted on 03 Jul 2013, 06:23 1

1. SIGPRO (Posts: 507; Member since: 03 Oct 2012)


"There is no c," What a joke there is alway a alternative!
Android is not the best os, it is still full of bugs and has issues!

posted on 03 Jul 2013, 06:24

3. WHoyton1 (Posts: 1635; Member since: 21 Feb 2013)


LOL what issues what bugs? If android isnt the best what is....

posted on 03 Jul 2013, 06:33 5

4. papss (unregistered)


The best for you isn't the best for everyone.. I know you like to think your opinion is everyone's but that's not true

posted on 03 Jul 2013, 06:41

5. WHoyton1 (Posts: 1635; Member since: 21 Feb 2013)


mmmmm Ok, Im sorry feel free to share your opinions, i share mine and people ridicule me, share yours see if people ridicule yours, i just share mine in a more vocal manner...

posted on 03 Jul 2013, 13:09

10. ihatesmartphone (unregistered)


And same goes to other os!!!

posted on 03 Jul 2013, 06:23

2. WHoyton1 (Posts: 1635; Member since: 21 Feb 2013)


"there is no alternative" hear that.....

posted on 03 Jul 2013, 06:56 1

6. SIGPRO (Posts: 507; Member since: 03 Oct 2012)


There is always a alternative, this ex Nokia guy is just dumb!
I hope Nokia will never use Android, i have 3 Android devices Sony Xperia T, Asus Transformer and a Ouya console.....i must say Android is the most laggy and buggy os out there....hell even my old N8 with Symbian3 works better! I will never buy an Android device again!
Even if they put 2gb ram and a octacore cpu in a phone with Android it will not matter because Android is not optimized!

posted on 03 Jul 2013, 08:43 2

7. buccob (Posts: 1557; Member since: 19 Jun 2012)


Lag less is important today, but it is not the top priority for everybody... fans of WP8 and iOS might feel that complete smooth UI is the most important thing in th world... but a power user, one that wants to do more, with full features and take advantage of useful applications, will tent to agree that Android is the best OS for that matter...

I, for instance, use my phone (even if its not the most powerful one, Sony Xperia Acro S... even older than your Xperia T) in a way that maybe a 3% of Android users would... I regularly mirror it to my TV, take advantage of the CEC features, use a bluetooth keyboard, plug a mouse to the USB OTG cable... use it as a PC Remote, download content with a torrent client, automatize it so I done have to take it out of my pocket to turn on/off my WiFi, BT etc all the time...

So you get the picture... I really don't care that much if my phone has a hiccup from time to time... or if there is a bit of frame drops when scrolling... What I really care is that I am able to do things I couldn't do on a different OS... And with a phone that I chose based on hardware and software features to my liking... unlike an iPhone where you don't get many choices... and WP8 which is still very limited...

posted on 03 Jul 2013, 09:12 3

8. SIGPRO (Posts: 507; Member since: 03 Oct 2012)


Symbian has still a lot of features that are still not implemented in os's these days!

posted on 03 Jul 2013, 19:38 1

11. Rehankhan (Posts: 323; Member since: 24 Oct 2012)


try a nexus device then come back and tell us does android still lags

posted on 03 Jul 2013, 09:23 1

9. SIGPRO (Posts: 507; Member since: 03 Oct 2012)


All the things you are doing on your phone, Symbian can do :)
Remember the 808 Pureview with it's 1,3ghz single core cpu? It can record 1080p movies, hell ut can records even 4k movies which was done a few weeks ago. The battery life is awsome, my old N8 that i only use for making photo's and movies i need to charhe once in 3 weeks (standby) when using actively it holds up to 2/3 days. No other OS or phonemaker can do that. i use a N9 now for almost 2 years. To bad they killed it! I must say Meego is one of the best os's ever made! But i already ordered my Jolla device and also thinking to buy the EOS :)

posted on 03 Jul 2013, 23:31

12. Karriope (Posts: 95; Member since: 07 Jun 2013)


There are no alternatives for a startup, unless you consider spending years and a lot of money on developing your own OS, as Symbian is being slain, WinMo has high licensing fees and Tizen is incomplete. So for a startup, the free, open source Android is likely the only viable OS. Obviously iOS is not an option.

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