Emporia, known for its super simple phones often targeted at the elderly and kids, has announced that it’s finally going to make its US debut at CES 2012 with two handsets: the Emporia Click flip phone and the Emporia Solid Plus ruggedized handset.
It’s hard to predict how the smartphone-dominated US market will react to these basic devices, but with their special features for seniors Emporia might find a niche. In addition, the Emporia Click is of the beloved flip phone form factor - a rarity nowadays, so this might also play its part.
As to the Click itself, it’s no smartphone, so you can forget about apps and other modern day extras, but in exchange you get huge physical buttons, a very powerful vibration module, loud speaker and speakerphone and a one touch “panic button” which can be programmed in various ways as calling “911” or your family.
Emporia Solid Plus
The Emporia Solid Plus is advertized as very durable, meeting high military standards for dust, shock, rain, and temperature resistance. It also comes in yellow, to signalize that this is more of a workhorse tool rather than an intricately designed toy. The Solid Plus has a monochrome display, and keys for alarm, calendar, texting and flashlight.
The official PR doesn’t go into much more detail - we have no clarity about which carriers will be getting the devices, but our bet would be that the Emporias will arrive pre-paid in the US, and the regional carriers could have snatched them. Hopefully, we’ll know more at CES which kicks off on Monday, so stay tuned.