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Elop chose Windows Phone because it gave Nokia a "key point of differentiation"

0. phoneArena 02 Mar 2013, 21:23 posted on

Nokia CEO Stephen Elop is always pretty good for a generic marketing quote, and he definitely gave a few of those in a recent interview with Bloomberg. But, this time Elop also gave a couple of more interesting generic quotes, one of which was to say that Nokia chose Windows Phone because it gave Nokia a "key point of differentiation"...

This is a discussion for a news. To read the whole news, click here

posted on 02 Mar 2013, 21:31 21

1. Ruckus (Posts: 286; Member since: 20 Oct 2011)


The Lumia models are selling quite well as of late. I hope it helps Nokia in the long run. I'm quite impressed by my wifes Lumia 822 and it's not even a flagship model. I just hope Sprint picks up Nokia Lumia models eventually.

posted on 02 Mar 2013, 21:36 3

3. protozeloz (Posts: 5396; Member since: 16 Sep 2010)


They would... If that Microsoft woops I mean Nokia CEO would step down and leave some more capable of taking decisions in marketing And production

posted on 02 Mar 2013, 23:02 14

42. -box- (Posts: 3991; Member since: 04 Jan 2012)


Nokia is still relevant.
Nokia is profitable.
Nokia is still a known name selling about a hundred million phones yearly worldwide.
Nokia's stock keeps climbing.
Nokia is still being talked about.
Nokia still makes the best cell phone devices (regardless of OS) in consumer-grade mass production in the world.
Nokia is doing fine with Elop. You're just the peanut gallery, and your persistent whining has become tiresome. Android is the new ios: very popular, but hardly satisfactory once something newer has come out and lacks the flaws of the prior offerings. Yes, WP may bit be open source and all that, but the regular consumer couldn't give half a thought to that, as they want a phone that 1) works as a phone 2) works as a media device 3) works as a pocket computer with internet access 4) is cost-effective 5) lasts the length of the contract with minimal - if any - flaws or annoyances and requires little maintenance or learning on the owner's part, much like how car owners will bother with oil changes and tires, but as soon as major components start to fail they start shopping for a replacement.

Android does not and cannot provide the stability and excellent user experience Nokia expects to offer its customers and that its customers demand of it, not until a major overhaul takes place (that is, nixing the JVM and having it run on the pure kernel), and in the meantime, WP gains market share and consumer confidence.

That said, I hope Android remains a strong force, as choice is good, but it is long in the tooth and needs a bones-up revamp. I would gladly see WP take all of ios' market share, let Android keep doing its thing, give Blackberry and maybe Tizen a piece if the our until the next great mobile OS comes out (though I doubt that will happen as Microsoft is intent upon mobiles and computers being almost interchangeable, a great strategy I conceptualized years ago)

posted on 02 Mar 2013, 23:14 3

48. protozeloz (Posts: 5396; Member since: 16 Sep 2010)


Nokia is relevant because of its market share, profitable because of all the years being king of the phone world, none of Elops efforts have brought any fruit just yet, and dude have you honestly seen Symbian, back in the day it was a good Is but its was the most similar to android in those terms, so I'm not buying that "excellent user experience" thing just yet, now was it so hard for them to take android as their side project or emergency boat? They can do that. He is not doing it simply because he doesn't want to.

posted on 02 Mar 2013, 23:32 5

55. -box- (Posts: 3991; Member since: 04 Jan 2012)


For all we know there may be some Nokias running Android kicking around their R&D labs, but it would be unwise for them to make that info public, as investors would back off (Android is only significantly profitable for Google, Microsoft, and Samsung, and the component manufacturers), Microsoft would be mad and stop the payments, and it could hurt device sales, which is what Nokia needs. Not only that, they still have ties to Vertu (now making an Android model) and Jolla (Sailfish), and may have secret arrangements with those teams if WP doesn't go the way it is trending. Android won't be around forever, nor will WP, but I think Nokia has the right idea pushing a mass-consumer appeal system with great hardware that has a strong future rather than relying on everyone else's limited successes with an already very-aged system.

We can always be thankful that at least they aren't apple.

posted on 02 Mar 2013, 23:45 1

58. protozeloz (Posts: 5396; Member since: 16 Sep 2010)


Its why I think Elop made a mistake when it provided the MS agreement, it could turn into a double edged sword for them, they could have agreed on something else (or at lest I feel they could) now it could be very hard for them to try and I think is why he keeps repeating himself that every time he gets an interview... Witch I consider its annoying (as if he doubted his own Thoughts from time to time, or at least I think he does). We can't change the past thought, but I feel they could try and measure if they can squeeze one in, see how it turns. I remember saying he should have tried android since 2.3 yet he stood and said meego and symbian are the future of Nokia, that turned out quite well I guess ... So its hard for me to buy what he says, I really love Nokia hardware, but there are things that I like how they work on android.

Also MS Can be quite tricky... What happens when they develop the surface like smartphone? Then what waters will Nokia swim to? Don't know if that rumor got busted, but I would be worried if the company I made a deal with is looking to sell its own product and compete with me

posted on 02 Mar 2013, 23:52

63. thelegend6657 (unregistered)


The thing about windows phone is , they all perform just as well .
Thats why , I would not spend rm2000 on a Lumia 920.
But if I am looking for a mid range phone like a HTC 8x for rm1500 , why not ?

posted on 03 Mar 2013, 01:30 9

74. UrbanPhantom (Posts: 949; Member since: 30 Oct 2012)


HTC 8x has an inferior camera, primary display screen, and is less durable. Do and think what you like, but the Lumia 920 is a better phone.

posted on 03 Mar 2013, 03:25

81. thelegend6657 (unregistered)


I know its a better phone . But for 2K the Lumia 920 is too expensive considering that the GS3 is rm350 cheaper . And for that price you could get a xperia Z or HTC butterfly .
But for performance , even a Lumia 620 is so snappy and smooth

posted on 03 Mar 2013, 08:25 2

95. dexter_jdr (Posts: 1163; Member since: 28 Jun 2012)


i think you got robbed. lumia 920(32gb) is cheaper than htc 8x (16gb).

posted on 03 Mar 2013, 08:40 1

98. Just_a_boy (Posts: 183; Member since: 18 Oct 2011)


Only on contract, but SIM-FREE unlocked lumia is about R$250 more expensive than HTC 8X here in Brazil (HTC devices are imported, and only Geeks buy HTC here, their phones are not sold here on any carrier), Lumia 920 is 2000 reals (1010,00 dolars) and the HTC 8X is 1750 (889,00 dolars)

posted on 03 Mar 2013, 13:07

113. TROLLING (banned) (Posts: 13; Member since: 28 Feb 2013)


I HOPE for epic fail, WP8.

posted on 04 Mar 2013, 03:58

135. thelegend6657 (unregistered)


True , its because of AT&T subsidy that Lumia 920 is cheaper .
The 8x is about the same price as the 820 and its way better

posted on 04 Mar 2013, 03:59

136. thelegend6657 (unregistered)


All you ignorant and stupid Americans

posted on 02 Mar 2013, 23:05 1

44. protozeloz (Posts: 5396; Member since: 16 Sep 2010)


This^

Also Facebook app suck everywhere people better of with a 3rd party app to manage their feeds... On any OS

posted on 02 Mar 2013, 21:33 5

2. protozeloz (Posts: 5396; Member since: 16 Sep 2010)


Yeah let's join MS because HTC, Samsung, LG are building android phones and failing, instead we build windows phone devices witch these companies also build and are failing to sell...

That'd a load of bull **** every major company making android phones is also making windows phone (except Motorola for obvious reasons and Sony for obvious reasons) and you are telling me they can build some sort of differentiation with this? HE knows a lumina 920 with android would be selling like hot cakes, he just think that by saying that he would eventually convince himself of his foolish decision Of not going with both

posted on 02 Mar 2013, 21:46 6

4. Ruckus (Posts: 286; Member since: 20 Oct 2011)


Im not denying the fact that their Lumia models would sell well using Android. Im sure they would, however with that being said, Android tends to be very buggy and crashes far too much. Windows Phone impresses me by not crashing and being much faster. Not to mention although they have less Apps, the Apps they have seem to be much better, and they've built a lot of apps in a short amount of time.

I sell Cell Phones with 11 other people. 2 years ago probably 8 of the 12 of us preferred iPhone over Android. Last year I could say the exact opposite. Now of the 12 of us, 5 of us either have or want Windows 8 phones over Android or iPhone. We have a couple GS3 users on at&t that regret not getting Lumia 920s.

That being said it will take more time for Windows to adopt more but its growing and I wouldn't be surprised to see them take 1/3 of the smartphone base within the next 2-3 years.

posted on 02 Mar 2013, 21:47 2

5. 14545 (Posts: 1664; Member since: 22 Nov 2011)


No, he says this because he is a former MS employee. Nokia is/was stupid for hiring him. It's too late now, but I can say with full conviction, I would buy an Android Nokia the minute it came out. He is MS though and though, and by limiting them to one platform, he seriously holding back the potential of the company. I'm not saying WP is just outright bad, but I know many people that will not buy it because of metro. I also don't see WP being the "third" major platform. I could see BB making a comeback before seeing WP making major gains in market share. It is really sad seeing such a great product being held back, IMO.

posted on 02 Mar 2013, 21:54 2

6. jedpatrickdatu (Posts: 169; Member since: 24 Jan 2013)


If Nokia adopts Android, it would likely be harder for them to sell devices because Samsung's really the go-to brand for Android devices. As for LG, HTC, and Sony, though they're doing well, their sales are much lower compared to Samsung. Nokia wants to build a fresh reputation with WP instead of trying to be the better Android manufacturer, which is going to be hard because Samsung is now so popular. Besides, many average joes who are not tech-savvy enough to appreciate Android exist. The smartphone world would also be boring if everyone just does Android.

posted on 02 Mar 2013, 21:58 1

8. urtard (banned) (Posts: 82; Member since: 30 Jan 2013)


Completely wrong.

If Nokia made Android phones, they would get cannibalized by just like every other Android manufacturers by Samsung.

Nobody else gives a cr@p about Windows Phone. HTC and Samsung makes perhaps 1 or 2 Windows Phones, just to shut Microsoft up. Samsung doesn't even care about the Ativ S.

Elop made a risky decision choosing Windows Phone, but it was pretty much the only option for them. They may do well in the short run but if in the long run, every other manufacturers start making Windows Phones, that's when they are truly boned; they would need some exclusivity with Windows Phone to last in the long run. If Nokia apps on Windows Phone are only available on Nokia models, then that's exactly what they need.

posted on 02 Mar 2013, 21:59 3

9. UrbanPhantom (Posts: 949; Member since: 30 Oct 2012)


Jedpatrickdatu: It isn't just those who are not tech savy who don't dig android: the platform is inherently insecure, and having your personal data stolen and your bank account drained isn't exactly a reason to celebrate. Granted, WP8 isn't fool proof, but it is more secure than Android OS (all versions), and the same can be said for BB-10, and iOS as well.

posted on 02 Mar 2013, 22:00 1

10. 14545 (Posts: 1664; Member since: 22 Nov 2011)


Why? That doesn't even make sense? They would have a harder time selling phones with two operating systems available at their disposal? It *might* cost more on the software development side, but I can't buy into this "they would have a harder time moving product" argument.

posted on 02 Mar 2013, 22:02 5

11. UrbanPhantom (Posts: 949; Member since: 30 Oct 2012)


urtard, where di you get the impression that Nokia was going to be outgunned by other lesser OEM's, such as LG, SONY, and HTC. Nokia phones have better durability and design than Samsung, and never mind the others. I think you're out of your mind thinking that the plastic crap being sold by the other vendors is going to doom Nokia's products. Stop living in the past...

posted on 02 Mar 2013, 22:05 2

12. 14545 (Posts: 1664; Member since: 22 Nov 2011)


Wow, I've been using android since 2010, and my fiancee since 2011, yet neither of us have had that happen. Nor have any of my friends who have been using the platform just as long. Also, my corporate employer is perfectly fine with the security on my phone, all they make me do is run a password or pin. I guess I should look forward to having my bank accounts wiped and my employers IP stolen. Interesting.

posted on 02 Mar 2013, 22:05 2

13. MartyK (Posts: 884; Member since: 11 Apr 2012)


Listen up everyone, Samsung is number #1 with android because of their HARDWARE only!. They are not some magical company; their UI sucks big time; we buy Samsung for their HARDWARE ONLY and remove their UI/ROM FOR CUSTOM ROMS.
Nokia is suppose to be this great hardware company like everyone is scream, the would do well with android verse the other manufacturer!.

posted on 02 Mar 2013, 22:07 3

15. urtard (banned) (Posts: 82; Member since: 30 Jan 2013)


Butthurt fanboys can't reason. You're the one out of your mind if you think Nokia would stand a chance in the Android turf, when existing competitors are having a hard time as it is. Also, Nokia also makes "plastic crap".

posted on 02 Mar 2013, 22:09 8

16. Whateverman (Posts: 3283; Member since: 17 May 2009)


Where are guys getting these buggy Androids that crash a lot, from 2009? I haven't seen a crash on a Andoid device in about 2 years, yet I keep hearing about them from non Android users and people who just don't like Android. Face it guys, it's popular because it's a great product

posted on 02 Mar 2013, 22:10 8

17. urtard (banned) (Posts: 82; Member since: 30 Jan 2013)


Samsung is number #1 because of their software features. The average Android user don't even know what a custom ROM is.

posted on 02 Mar 2013, 22:15 7

19. 14545 (Posts: 1664; Member since: 22 Nov 2011)


Actually, I can admit that some of androids success can be attributed to being less expensive. However, that doesn't mean "cheap" or "crap" like some here seem to act like.

Also, I have to agree, I have no idea where these supposed crashes come from. Mine has "crashed" once in three months. But, that was a "rom" issue, not platform issue.

posted on 02 Mar 2013, 22:23

21. MartyK (Posts: 884; Member since: 11 Apr 2012)


Urbanphatom,
Don't try to garner allied buy trying to say bb and ios is secure like wp (sucking up like elope must be in dna), cause these platform lovers don't like wp either.

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