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EA Sports might bring all of its games for one fixed price on all platforms

Posted: , by Victor H.

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EA Sports might bring all of its games for one fixed price on all platforms
Electronic Arts is the software publisher behind not only one of the most popular games for iOS and Android ranging from Madden NFL 11 to the Sims, but it's also behind top PC and console games. That's why the company is in a key position to pave the way for the future mobile gaming. It's plans don't lack ambition and might well mimic Amazon's Whispersync feature which grants you access to digital books you've purchased across multiple platforms, all for a single price. EA Sports could do the same, only with games: bring all its games, from Madden NFL 11 to Tiger Woods PGA Tour golf, for one fixed price set for all platforms. All of the games will be connected via the same social gaming eco-system.

A radical change it is indeed, but that's how EA Sports sees the future. Actually, it's that lack of radical innovation Andrew Wilson, head of development for EA Sports, believes might quickly bring a company down. The games might even move to a service, like a TV channel, rather than a one-time purchase and thus allow consumers to come in contact with every content available. 

"It's about handing over control to the gamer," Wilson clarified. "Ultimately, what we want to get to is this concept where we break down the barriers between the franchises. John Riccitiello our CEO says it seems like such a waste – we spend $20-40m making each of these games, but most gamers only ever play one, because the business model is an impediment. So how about we drive toward a model where every gamer can experience everything we make without paying that much more money. You've got to recognise that given the opportunity, the consumer will play and they will bring their friends."

Social networks have also been key to pushing gaming to new heights, as now gamers across the globe amount to 1.2 billion, up from 250 million a couple of years ago. The new model might roll out in EA Sports' titles over the next year, so there's definitely plenty of innovation coming. Would you be willing to pay for games as a service, a Gameflix of a kind, or do you find that off-putting? Don't hesitate to chime in the comments below.

source: The Guardian


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1. Alex (unregistered) posted on 19 Jul 2011, 09:21

I know this is a phone website but does that mean they will bring Madden back to PC?

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2. Victor.H posted on 19 Jul 2011, 09:34

Thanks for the question, Alex, I'd interpret EA's statement more as a confirmation that we'd get titles like Madden across all platforms that they're currently available on without having to pay extra for each platform rather than an announcement that they'd bring Madden back to PC.

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3. cj100570 posted on 19 Jul 2011, 09:48 1

EA will never see another $.01 from me! I like many other Android users have been a victim of EA's underhanded ways and that won't soon be forgotten. A quick trip to the Android Market will reveal thousands of users that paid for EA games at one price only to have them yanked from the market and then reintroduced at a different price which left us unable to re-download apps we paid. Contacting EA only gets you a canned auto-response. EA is dead to me!

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