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Droid Does again

Posted: , by Scott H.

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Droid Does again
Verizon’s Droid Does campaign is back. The most recent incarnation loses the sharper edges of the original – digital voices and CG robotic arms are out in favor of a kinder, more friendly voiceover that targets families and “average” users over the techie, cutting edge users that the original series aimed for.

The changes reflect the maturity of the smartphone market today – when Verizon launched the original ad series in 2009 Verizon was struggling to create a marketable brand around an operating system (Android) that did not have the same name recognition of the Apples and RIM’s of the world. They were also aiming at the early adopter market, since in 2009 smartphones were more of a niche product aimed at those who needed (or wanted) to be always connected to the web, email, and social media.

Now more than half of the phones Verizon sells are smartphones, and they want to make them more approachable to the market segment that has been slower to adopt them. Did they do a good job? Watch the clip below and share your take in the comments section.



source: 9to5Google

28 Comments
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posted on 30 Apr 2012, 16:34

1. thedarkside (Posts: 652; Member since: 30 Apr 2012)


interesting. i think if theyre going to pay george lucas for the use of droid, the should at least use C3PO and R2D2... and Darth Vader.

posted on 30 Apr 2012, 20:53 2

11. InspectorGadget80 (Posts: 6737; Member since: 26 Mar 2011)


First of all verizon didnt pay George Lucas. They ask permission for the DROID NAME. Second Darth Vader isnt a DROID. Hes part robot/human. And Im sure Verizon gave George Lucas a DROID PHONE. Third theirs A R2-D2 DROID 3 Special Edition but no C3PO. Learn the way of the force before you say something.

posted on 30 Apr 2012, 22:17 3

15. denney (Posts: 98; Member since: 20 Oct 2011)


boom.

posted on 01 May 2012, 12:02

27. thedarkside (Posts: 652; Member since: 30 Apr 2012)


i know the ways of the force. the term robot wasnt ever used in the star wars movies, it was droid. by saying that darth vader was part robot and human means that you really said that he was part droid. i also think it would be a decent idea to have a C3PO edition droid. Im also pretty positive that motorola paid george lucas some cash to use the term "droid". inspector f*ggot.

posted on 30 Apr 2012, 16:37 10

2. KingKurogiii (Posts: 5647; Member since: 23 Oct 2011)


eh, it's okay but i'll miss the darker approach of the previous ads. i hope they still do the darker marketing campaigns for new Droid handsets and do these for promotional offers and other stuff.

posted on 30 Apr 2012, 17:28 2

5. protozeloz (Posts: 5381; Member since: 16 Sep 2010)


meh I think this are more fitting, when was the last time a killing robot gave you turn by turn navigation?

other commercials are cool to watch but meaningless ways to promote everything but a movie

posted on 30 Apr 2012, 17:29 5

6. KingKurogiii (Posts: 5647; Member since: 23 Oct 2011)


it worked for the Original Droid didn't it? :P

posted on 30 Apr 2012, 16:47 9

3. BattleBrat (Posts: 1175; Member since: 26 Oct 2011)


I liked the Bionic commercials.

posted on 30 Apr 2012, 17:29 3

7. KingKurogiii (Posts: 5647; Member since: 23 Oct 2011)


i did too. it was just...epic. xD

posted on 30 Apr 2012, 16:48 3

4. Synack (Posts: 669; Member since: 05 Jul 2011)


I can see some Memes coming out of this if they start using ridiculous Droid Does lines. I don't always drink beer, but Droid Does.

posted on 30 Apr 2012, 18:55 2

9. KingKurogiii (Posts: 5647; Member since: 23 Oct 2011)


my Droid Did but then it took an arrow to the knee... xD

posted on 30 Apr 2012, 18:10 4

8. Sniggly (Posts: 7182; Member since: 05 Dec 2009)


I still think the pop art one they did comparing the iPhone to a porcelain princess was the best ad they ever did. Of course, now they can't make fun of the iPhone anymore. This is a good move for Verizon. Focusing almost solely on techie stuff made for great sci fi, but terrible marketing.

posted on 30 Apr 2012, 19:30 1

10. JcHnd (Posts: 81; Member since: 30 Apr 2012)


It's cool, but too simple for me, the original Droid commercials were better, but anyways... everything changes...

posted on 30 Apr 2012, 21:58

12. networkdood (Posts: 6326; Member since: 31 Mar 2010)


The company's producing VZW's Droid lineup need to come up with something fresh as the lineup is starting to look a little stale when you compare it to AT&T.
I should know as I own phones and pay for services with each company.

posted on 01 May 2012, 09:09

23. Jimstar (Posts: 259; Member since: 24 Oct 2011)


Saying you should know since you own services from both carriers implies that
1) your earlier statement was fact, and not just your opinion
2) and that a person needs to own services from both carriers to be able to compare offerings on both.
And neither of those are true...

posted on 01 May 2012, 13:27

28. KingKurogiii (Posts: 5647; Member since: 23 Oct 2011)


on the Windows Phone front yes but definitely not on the Android front.

posted on 30 Apr 2012, 22:02

13. Mxyzptlk (Posts: 4167; Member since: 21 Apr 2012)


Maybe they should focus on providing more quality phones and value to the customers over using flashy and over the top commercials.

posted on 01 May 2012, 08:36

22. troutsy (Posts: 283; Member since: 17 Feb 2012)


I'm so sick of saying, "Droid (insert name here)". I wish they would adopt the naming convention that Apple uses (iPhone 1, 2.... the "next" iPhone).

If Apple made a commercial about stupid Android phone names, "Samsung Galaxy S II Epic 4G Touch" would be enough said.

Maybe it's easier for someone to walk into a store and say, "Yeah, I was thinking of getting that 4G iPhone." rather than "Lord Dralkar has sent us to acquire all your SGS2E4GT smartphones."

posted on 01 May 2012, 09:11

24. Jimstar (Posts: 259; Member since: 24 Oct 2011)


...then why don't you just stop saying it? Just say Bionic, or Razr, or Incredible or whatever.

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