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DrawSomething for iPhone goes viral: 20 million users in just five weeks

Posted: , by Victor H.

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DrawSomething for iPhone goes viral: 20 million users in just five weeks
When OMGPOP launched its DrawSomething social game for iOS, it probably never expected it to grow so quickly in so little time. The application that has you drawing things others have to guess, surged past 20 million downloads in the mere five weeks since it was made available on the App Store.

The 20 million users (12 million active users) it has now mean that it’s more popular than three-year old Foursquare and closing the gap on the extremely successful Instagram.

People love it - over the weekend users drew 3,000 pictures every second, adding in so the app can now brag with a billion pictures drawn in its short history.

Part of the reason for the mushrooming growth is the fact that this is a 2-player game, so many who liked the idea probably shared it with friends who also downloaded the app. Plus, celebrity endorsement from Miley Cyrus could have also helped.

Game developer OMGPOP, makers of the DrawSomething game, are using a freemium ad monetization model which rakes in six figure profits. Not bad for a relatively new game, is it?


source: BusinessInsider 

9 Comments
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posted on 13 Mar 2012, 10:42

1. dejahu (Posts: 35; Member since: 01 Feb 2012)


These ideas for apps make me shake my fist that I didn't try to implement them first. This game has been around the yahoo games portal for years. Now only if I can be the first to develop an app that shows all possible words after plugging in your letters in Words With Friends. Those cheaters would buy it up in a flash. Honor code people, nobody do work on this.

posted on 13 Mar 2012, 14:48 1

5. smallcolabear (Posts: 81; Member since: 18 Feb 2012)


They already have an app for that lol

posted on 13 Mar 2012, 12:23 1

2. ZayZay (Posts: 557; Member since: 26 Feb 2011)


This game is so much fun! I am getting bored though now that I have all the colors and am repeating what I have been drawing.

posted on 13 Mar 2012, 14:08 3

3. christianqwerty (Posts: 460; Member since: 05 May 2011)


Everyone at my school plays it, 3 of my teachers have been playing it on their iPad or iPhones during class. It's so fun.

posted on 13 Mar 2012, 14:21 1

4. BomberXL (Posts: 82; Member since: 17 Jan 2012)


"Plus, celebrity endorsement from Miley Cyrus could have also helped."

is that supposed to be a joke?

posted on 13 Mar 2012, 15:14 1

6. EclipseGSX (Posts: 1590; Member since: 18 Oct 2011)


ikr...who cares

posted on 14 Mar 2012, 06:21

7. frydaexiii (Posts: 1231; Member since: 01 Dec 2011)


Miley who?

posted on 14 Mar 2012, 07:44

8. jagon91 (Posts: 13; Member since: 03 Aug 2010)


This game got boring in less than a day... Not very fun when you have to "drawsomething" for over 30 people multiple times a day... >.>

posted on 14 Mar 2012, 14:59

9. smallcolabear (Posts: 81; Member since: 18 Feb 2012)


However you dont have to do it mulitple times a day for 30 people you can play with 1 person every 3 days so it may be that its just not for you.

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