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Do the iPhone or Galaxy S matter anymore?

Do the iPhone or Galaxy S matter anymore?
The big news today was that we finally got a date when it is expected that Samsung will be announcing the Samsung Galaxy S7. The big news from last week was that while Apple saw growth in its earnings call, it is expecting that iPhone sales will remain flat rather than see growth, as Wall Street demands; and, Samsung noted that there was a "slowing demand" for smartphones when it announced a slight decrease in smartphone sales during its own earnings call. 

Both Apple and Samsung are facing the same market pressures and troubles. The market pressures are frankly somewhat absurd. Apple sold close to 75 million iPhones in Q4 with overall revenues of just under $76 billion. Apple also has enough money in the bank where it could give away all of its products for hundreds of years and still be in business. Samsung on the other hand had overall revenue of $44.2 billion. This is sort of the mirror of the numbers we saw for a while with Windows Phone. 

Microsoft and its fans would trumpet numbers claiming huge percentage growth, but that's pretty easy to do when the numbers start out small. If you sell one million devices in a year, it may sound nice to claim 130% growth, but in reality that just means you sold 1.3 million devices. When Apple or Samsung add that same amount of growth, it's not terribly impressive, because the percentage is far lower. 

Now, this doesn't mean that Apple and Samsung shouldn't be trying to grow, nor that investors shouldn't be asking for growth. I just think thinks should be put in perspective. Of course, if there's one thing that investors and Wall Street don't understand, it's perspective and mitigating expectations. When your life is run by capitalism, nothing less than growth is acceptable. 

Growth barriers


So, how do companies as large as Apple and Samsung grow? I'm sorry to say, but the flagship iPhone and Galaxy S devices are not the answer to that question. 

The high-end market for smartphone is completely saturated. In Samsung's recent earnings call, the company said it "aims to reinforce its market leadership and drive growth with differentiated and innovative products." The trouble with that statement is that Samsung has been using the same tactic of trying to use differentiation and innovation to drive sales for a while; that's the definition of what all of the Edge devices are. Even so, the company has seen a drop in smartphone sales. 

Do the iPhone or Galaxy S matter anymore?

The vast majority of users in developed nations who want a high-end smartphone already have one. Sides have been chosen and the war is over. Sure, you'll still see people arguing one side over the other, but this is little more than tribalism. At this point, if you go into a store and buy a new iPhone or Android flagship, you're going to get a device that can do everything you want it to and probably more. Now, more than ever, your choice in smartphone is nothing more than personal preference because Android and iOS offer top-level experiences. 

Differentiation and innovation may help get the most hardcore fans to upgrade faster, but it's not really driving growth. Of course, that leads to troubles when manufacturers try to keep growing. Carriers and Apple have tried to wring out more sales (and revenue) by pushing users towards getting new phones every year with various upgrade plans, but that's a minor measure at best. Apple was also hoping that China would be a market that would help extend its high-end market reach, but China's economy has taken a turn, so that plan isn't working out so well. 

Differentiation and innovation may also be farther away than most think, at least for mobile devices. Just think about it - what new feature in a smartphone would be considered revolutionary? A leap in battery life would meet that standard, but it's more likely we're going to get faster and better recharging options before we get legitimately longer battery life. Foldable smartphones might be revolutionary, but we're still a few years from those being widely available. The best bet for revolution beyond that would be more dependent on devices that your smartphone would connect to getting more popular, either in TV, automobile, or Internet of Things (IoT) spaces. 

Emerging markets


As we've been talking about for years, the real growth opportunity for smartphone makers is in emerging markets like South America, India, and Africa. Unfortunately, when the conversation shifts to emerging markets, the iPhone, Galaxy S, and other high-end flagships don't matter anymore. Even more unfortunate, the growth opportunity in these regions isn't something that can be seized simply by offering the right device at the right price. 

The rise of low and mid-range devices has certainly helped, especially in regions like Brazil and India, because there has been a lot of investment in the infrastructure needed to make the most of those devices. There's a good reason why Google has been investing in Project Loon and why Facebook and Google have both been looking into providing Internet access with drones. A smartphone is only as good as the Internet connection available, and only as good as what a user can afford. Low-end devices getting better starts to sort out the latter issue there, but building the networks is a long and expensive process. 

While we're waiting for those networks to be built out, smartphone sales may not move too much. Of course, growth in the mobile space may not be completely dependent on the smartphone. 

New devices


Apple has been spending a lot of time over the past year talking about the new device categories that it is going after. The Apple Watch was released, then came the iPad Pro along with the Apple TV. There have also been consistent rumors that Apple is working on a car, and Tim Cook has expressed interest in virtual reality (VR) technology. Apple knows that smartphones and traditional tablets probably don't have much growth potential, especially since the company would not go after the true low-end market because that would damage its brand as a premium company. 

Samsung has been doing much the same, but it's harder to list Samsung's offerings because the company tends to have a finger (or five) in every pie around. Samsung has TVs, appliances, Internet of Things devices, smartphones, tablets, hybrids, Chromebooks, laptops, cameras, wearables, VR devices, and more. Focus has never been one of Samsung's strengths, but at a time like this, that might not be so bad because it will have a headstart on paving the way in the next big market. 

Do the iPhone or Galaxy S matter anymore?

The most likely segments to be the next "big things" are VR (if the cost and use-case can be sorted), cars, TV (especially if Tom Wheeler can #unlockthebox), and IoT. The interesting nexus point for all of those devices is with mobile. High-end VR will run through a PC or gaming console, but average VR is being sustained by smartphones. The two fights in the auto space are self-driving cars, and whether Apple Carplay or Android Auto can make connecting your phone to your car's dashboard as seamless as possible. The smartphone is probably the best controller for new TV systems. And, your smartphone will likely be the control hub for IoT as well. 

The new lock in


None of these new segments will spur growth in mobile, but they will certainly create stronger lock-in. As is, Apple, Google, and Samsung can try to lock in users through cloud services, content services, and app investment. But, all of that is on the software side, and can aide from losing money on app investments, most of that data can be switched relatively painlessly. However, it may not be so easy to change your car's software from Carplay to Android Auto if you want to switch smartphones. Similarly, if the appliances in your home communicate more easily with one platform over the other. 

Apple and Google are working hard to extend the reach of iOS and Android beyond just mobile devices, not only because there are new device segments to explore, but also because smartphone growth is going to be harder and harder to come by. Soon, the fight won't be for smartphone growth but simply to keep the users that a company has on a regular upgrade cycle and keep users from switching to the competition. That will be a more subtle fight and not as focused on smartphones, but could be just as interesting. 

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posted on 31 Jan 2016, 20:58 3

1. TheBiz (Posts: 231; Member since: 13 Apr 2015)


for most people iphone still matters a lot, galaxy s series is meh for most people atleast in india

as far as im considered what doesnt run on ios is what that matters the most

posted on 31 Jan 2016, 21:08 10

2. Jason2k13 (Posts: 1177; Member since: 28 Mar 2013)


So why wouldn't android matters, when more people use it than ios?

The galaxy S is 2nd place to iPhone, so then again why wouldn't that matter?

posted on 31 Jan 2016, 21:13 1

3. lyndon420 (Posts: 3991; Member since: 11 Jul 2012)


I'm pretty sure he was referring to Android being the one that matters more - "...what doesn't run on iOS is what matters the most".

posted on 31 Jan 2016, 21:18 7

4. Jason2k13 (Posts: 1177; Member since: 28 Mar 2013)


Woops, yeah read it wrong... But the galaxy S definitely matters since its 2nd place to the iPhone, if it's sales that we're talking about.

posted on 31 Jan 2016, 21:30 16

6. maherk (Posts: 3490; Member since: 10 Feb 2012)


Well Samsung sold the most in India last year, his fanboyism level went through the roof in his comment.

posted on 31 Jan 2016, 23:38

26. TheBiz (Posts: 231; Member since: 13 Apr 2015)


well number of samsung smartphones is lesser than numver of phones from micromax

and they sont get the same treatment as other flagships

posted on 31 Jan 2016, 23:38

27. TheBiz (Posts: 231; Member since: 13 Apr 2015)


well number of samsung smartphones is lesser than numver of phones from micromax

and they dont get the same treatment as other flagships

posted on 01 Feb 2016, 00:36 2

33. Ahovking (Posts: 685; Member since: 03 Feb 2015)


Samsung sold the most in India last year.. most however wasn't high end phones, i would bet Apple made more money in india than samsung, and with people like investors and developers mading more money from ios than android in india.. IOS matters a lot more than android.

posted on 01 Feb 2016, 08:30

48. marorun (Posts: 3393; Member since: 30 Mar 2015)


Marketing make IOS matter a lots more but android is catching up.

posted on 01 Feb 2016, 01:36

37. CatherineEaster (Posts: 1; Member since: 01 Feb 2016)


I agree, Samsung is the most sold brand in India. Here are some good information about wearable gadgets that you should found good. Check out here hjmt.com.

posted on 31 Jan 2016, 21:31 5

7. Unordinary (Posts: 1285; Member since: 04 Nov 2015)


Because more people can afford $27 plastic smartphones that run Android

posted on 31 Jan 2016, 23:40 9

29. submar (Posts: 415; Member since: 19 Sep 2014)


At least they are smart enough to prevent apple to milk money from them

posted on 01 Feb 2016, 05:36

45. submar (Posts: 415; Member since: 19 Sep 2014)


Buying android phone scene 1
customer:i want a $300 phone
oem:yes, sir

Buying android phone scene 2
customer:i want a metal phone
oem:yes sir

Buying iphone
apple:unless u r are willing to pay at least 649 or get the **** out of here
customer:yes sir

posted on 01 Feb 2016, 11:38 2

55. tedkord (Posts: 10675; Member since: 17 Jun 2009)


Yes, Android cover all the basses. You can get a low end budget phone, or you can get top of the line, like the Note 5 - the best there is.

posted on 01 Feb 2016, 00:34 2

32. Ahovking (Posts: 685; Member since: 03 Feb 2015)


DUDE!!! more people use android because its cheap.. in the West Apple and android is normally tied and keeping in and Apple only sell top end phones and android sells everything from low to high end.. its clear apple's high end phones do so much more better than android high end.

And it does matter.. its just matters a lot less. remember Apple has built a cult around itself, the media adores them and the industry followers them, if apple moves away from the analog jack then so will the industry.

posted on 01 Feb 2016, 01:12 8

36. xchatter (Posts: 12; Member since: 25 Mar 2013)


You obviously are one of the sheep, Comment based on some yellow paper statistics. If you try, you can find all kinds of statistics in favor either to iOS or Android. You have to build your own opinion and explain it to yourself so it does not seem like blind sheep statement without any knowledge of the capabilities of the OSes. I can definitely tell you that Android can do LOTS more than iOS, but you have to be advanced user and know what you are doing(not programmer, but simple enthusiast). I have built various integration from my phone to different other devices and web apps. I have built automation projects, tasks, modifications. And I don't tell you that I build apps(apks). Android just gives you this freedom and choice, you just have to want to do it, and there is a way. Things that are NOT possible with iOS. And this is it. If anyone tells me this is not true, then he simply did not do his homework.
So there you have it. iOS is the simpler OS for the simple needs of users. Android is for the more demanding user group.

posted on 01 Feb 2016, 02:10 3

38. Diezparda (Posts: 869; Member since: 23 Oct 2013)


LOL... I think you forget some US carriers offer some nice contract for the iPhone & upgrade programe. So it's like you're saying Beats headphone is much better than Sennheizer just because it's expensive & does sell more? Well people who don't understand much about audio quality probably pick Beats because the brand is well known through many advetisement, celebrity endorsement, etc... You can't say it much better because it's simply not, depends on how much people value them.

posted on 02 Feb 2016, 04:20 1

61. riteshrkm (Posts: 47; Member since: 15 Apr 2015)


Agree with you ....apple sells so much bcoz its the brand that sells.. people still buy iphone 4s only coz they have to show off the apple logo even whatevr may be the functionality inside.....
Anyday apple is a bigger brand than samsung no matter who wins the functionality battle....

posted on 01 Feb 2016, 03:15 1

40. Macready (Posts: 861; Member since: 08 Dec 2014)


In thie west, Android sells more and Apple lost ground in all Western areas, except Spain. Check Kantar.

posted on 31 Jan 2016, 21:51 7

11. rd_nest (Posts: 1593; Member since: 06 Jun 2010)


with 1.3 billion people in India, I wonder how many you have in your friend list? knowing what matters for 'most' people in such a large country would need something really special.

posted on 31 Jan 2016, 21:28

5. maherk (Posts: 3490; Member since: 10 Feb 2012)


Well, looking at sales numbers, then yup, no doubt.
Here in Lebanon you ll either see an iPhone or Samsung with the vast majority of people.
There was a time people started going away from Samsung when looking into a mid ranger, mostly went with a Sony or an HTC mini, but Samsung did a great comeback with the A series.

posted on 31 Jan 2016, 21:39 2

8. jesus_sheep (Posts: 246; Member since: 18 Apr 2015)


The only thing keeping me from buying a Galaxy is their audio quality. Samsung phones sound like garbage over the headphones.

posted on 31 Jan 2016, 21:45 9

10. maherk (Posts: 3490; Member since: 10 Feb 2012)


You would've had a point if you were talking about built in speakers, but you lost it when you said over the headphones. Samsung flagships are rated as one of the best when it comes to best smartphones for audio.

posted on 01 Feb 2016, 08:41

51. marorun (Posts: 3393; Member since: 30 Mar 2015)


Compare samsung to
HTC Audio output power and quality and you be surprised.

posted on 01 Feb 2016, 01:11 8

35. johanbiff (Posts: 388; Member since: 31 Mar 2015)


the Wolfson DAC is no joke..sure, the output is not as high as iphone but it sounds ages better quality wise.

posted on 31 Jan 2016, 21:40

9. warrenellis93 (Posts: 155; Member since: 21 Jul 2011)


um yeah, because people will go with what they know works regardless of what they could get cheaper even if the cheaper item is better. its brand recognition and apple and samsung are doing it well. i personally dont like either

posted on 31 Jan 2016, 22:16 1

12. yoosufmuneer (Posts: 1498; Member since: 14 Feb 2015)


They matter alot. People prefer Samsung and Apple devices over any other brand. 95% of the phones I see are Samsung Galaxies and iPhones in my country. HTC desire 626 is quite popular here too.

posted on 31 Jan 2016, 22:16 1

13. dimas (Posts: 1975; Member since: 22 Jul 2014)


Tldr, just relied on the title. Yes they still matter, having the latest technologies introduced makes previous models cheaper. Demand for the latest will increase older model's depreciation value. Win-win for the early adopters and the budget conscious.

posted on 01 Feb 2016, 08:33

49. chenski (Posts: 363; Member since: 22 Mar 2015)


But early adopters only represent a very small percentage of the population

posted on 31 Jan 2016, 22:29 1

15. Awalker (Posts: 1431; Member since: 15 Aug 2013)


The iPhone does. I'm not sure about the Galaxy S series.

posted on 31 Jan 2016, 22:35 4

16. Sidewinder (Posts: 413; Member since: 15 Jan 2015)


To me, the Galaxy S flagship launches and the note series are the phone launches I look forward to every year. The only Galaxy launch which was pretty underwhelming to me was the S5. Other than that, every other Galaxy flagships were pretty much on top of the spec game.

posted on 01 Feb 2016, 08:35

50. chenski (Posts: 363; Member since: 22 Mar 2015)


Well i look forward to all major launches throughout the year but i just dont buy them, unless of course my current phone becomes unusable

posted on 31 Jan 2016, 22:41 4

17. htcisthebest (Posts: 166; Member since: 15 Nov 2011)


Com'on Microsoft. Step up your game and release the Surface Phone!

posted on 31 Jan 2016, 22:55

20. yoosufmuneer (Posts: 1498; Member since: 14 Feb 2015)


and make WP 10 consumer-ready.

posted on 31 Jan 2016, 23:05

22. maherk (Posts: 3490; Member since: 10 Feb 2012)


They did, it's called the Lumia 950

posted on 31 Jan 2016, 22:47

18. Chuck007 (Posts: 1054; Member since: 02 Mar 2014)


They do matter, but as with any other smartphone maker, they will no doubt get less significant with time. Way too many phones that pretty much does the exact same thing every single year. Sooner or later people will be content with whatever they have for at least 2 years once battery life and camera quality is vastly improved. Only thing that'll rejuvenate the market is the use of flexible display panels but I just don't see it hitting the mainstream for another year or two.

posted on 31 Jan 2016, 22:49 1

19. Settings (Posts: 1501; Member since: 02 Jul 2014)


They do matter. Their articles take a lot of page hits in PA, whether senseless or not.

posted on 31 Jan 2016, 23:09 1

23. madincovert (Posts: 1; Member since: 31 Jan 2016)


It's all about apps, compatability, flexibility and ease of use. I find that the android platform works best for my use in these 4 catagories. I'll stick with the Note series.

posted on 31 Jan 2016, 23:13

24. mahima (Posts: 146; Member since: 20 Nov 2014)


here in india, there are lot of lava, xolo and micromax phone, especially in servicing centre...people line up in servicing centre like people trying to buy iphone :-D

posted on 31 Jan 2016, 23:14 1

25. IAMBLCKJ3ZUS (Posts: 234; Member since: 29 Sep 2015)


Only 3 phones really matter. Surface Phone, Nexus Phone, and Iphone the Unicorn phones are truly the only phones that bring innovation and change.

posted on 31 Jan 2016, 23:39

28. ibend (Posts: 3860; Member since: 30 Sep 2014)


of course its still matter, since it always bring the newest available tech, and set the bar for other flagship...
but not to much for iPhone, since iPhone still hardly catch-up to other flagship

posted on 01 Feb 2016, 00:04

30. Baracus (Posts: 223; Member since: 15 Sep 2012)


Just a few years ago the gap between the best and the rest was pretty sizeable when just starting to get HD screens, phablets etc. But now you can get a $100 phone that to the average user really isn't that much worse than the latest and greatest flagship so there's just not much incentive to upgrade when a 3 year old phone is good enough for most.

posted on 01 Feb 2016, 00:24 1

31. Leo_MC (Posts: 1148; Member since: 02 Dec 2011)


130% growth for 1 mil means 2.3 millions.

posted on 01 Feb 2016, 00:47 2

34. hadi_fotovati (Posts: 5; Member since: 11 Dec 2013)


Going from 1 million to 1.3 million indicates a 30% "growth", NOT 130% growth!
Or one can say 130% growth in 1 million, indicates 2.3 million.

posted on 01 Feb 2016, 06:58

47. elitewolverine (Posts: 5117; Member since: 28 Oct 2013)


No. That is NOT how math WORKS.

130% is actually 1.3 multiplier. There is a reason when you get an 80 out 100 on your test, the math is 80/100 = .8 you then have to times by 100 to get your percentage. But that is easy when its 100 divisor. When you get something like 133/245= 0.542857... you don't have 0.54 percentage, you have to times by 100...so 54% or 54.3%

So if you did just 30%, you would have 300,000, not 1.3 million and would indicate you lost 700,000. While technically the math of 300,000 is right for how much you have, you still have to account for the 1mil left, so its not 30% its 130%.

posted on 01 Feb 2016, 15:38

58. bixxit (Posts: 1; Member since: 01 Feb 2016)


hadi is correct. elitewolverine is incorrect. the article doesn't say they sell 130% of the phones of the previous year. they say there is 130% GROWTH. That means the growth is the 100% of the previous number, plus 30% more of the previous number. So 1 million phones X 130% growth? That's the first 1 million phones, plus 100% growth is 2 million phones, then another 30% of that first million phones - 2.3 million phones in total - `1.3 million MORE phones than the previous year.

posted on 01 Feb 2016, 02:18 1

39. HugoBarraCyanogenmod (Posts: 1046; Member since: 06 Jul 2014)


Samsung should have made Tizen a flagship phone earlier when Samsung's fame is higher than Android's fame, but now it's too late. Simply because Chinese brand is growing. No one will buy Samsung tizen that is more expensive than Chinese Android phone.

Samsung did Tizen right on smartwatch, but smartwatch segment will end up like tablets, people won't change frequently like phone so don't expect a huge sales on that

posted on 01 Feb 2016, 03:24 1

41. Derekjeter (Posts: 814; Member since: 27 Oct 2011)


If there ever was a click bait article to attract all dumb ass fan boys, it's would be this one. Just look at all the idiot comments some of you are typing. Some of you act like you own Samsung or Apple, I would bet most of you live with mom and dad and still have your cell phone line under their name.

Why would you idiots take time to fight about an article that makes no sense? Of course both phones matter. It's PA bread and butter to talk about Samsung or Apple. If they didn't matter Michael H. wouldn't have written the article in the first place.

posted on 01 Feb 2016, 04:28 3

42. meanestgenius (Posts: 10449; Member since: 28 May 2014)


You claim the article is "click bait", and yet you clicked the article as well and made an equally idiotic comment, so doesn't that make you the same as you claim others to be?

posted on 01 Feb 2016, 05:17 1

43. darkkjedii (Posts: 20086; Member since: 05 Feb 2011)


Yes, because they're still the most popular devices. The writing is on the wall for both though. The iPhone had its down year (actually having it now), and the s7 will be a down year for Sammy (kinda like the s5 was).

posted on 01 Feb 2016, 05:34

44. MDave (Posts: 115; Member since: 09 Apr 2015)


Slow news day? Clickbaiting much?

posted on 01 Feb 2016, 06:12

46. darkkjedii (Posts: 20086; Member since: 05 Feb 2011)


You took the bait.

posted on 01 Feb 2016, 15:19

56. MDave (Posts: 115; Member since: 09 Apr 2015)


U think?

posted on 01 Feb 2016, 16:15 1

59. darkkjedii (Posts: 20086; Member since: 05 Feb 2011)


Twice now, cause you clicked again to respond to me. You've been baited my dude.

posted on 01 Feb 2016, 08:47

52. OdysseasP (Posts: 63; Member since: 08 Aug 2014)


If Samsung wants to stop the decline in smartphone sales then it would be a good idea to stop using pen-tile matrix screens in its 2016 flagship smartphones at least. Paying anything in between 800 (32GB) -1100 (128GB) euro for a supposedly flagship smartphone which uses a pen-tile matrix screen while competitve smartphones at half the price offer standard RGB sub-pixel layout, is just unacceptable. Have in mind that most consumers who don't care where they spend their hard earned money have already bought the Apple iPhone, which is even more worse than Samsung's flagship smartphones. This leaves Samsung, and all the rest of the Android smartphone manufacturers, with consumers who aren't isheep and who at least most of them demand proper flagships as far as technical specifications are concerned. Finally, although flagship smartphone sales can't be compared in volume with entry level or even mid range handsets due to the price difference, they remain very important because of both much higher profit per unit sold, especially in the case of Android in which the profit margins are very slim, and the use of their advanced technology into lower priced models as time passes and technology matures while its cost is reduced, thus making them more competitive.

posted on 01 Feb 2016, 09:48 2

54. marorun (Posts: 3393; Member since: 30 Mar 2015)


As much as i dont like Samsung..

Those pen-tile matrix screens where the best screen of 2015 , Best color accuracy , Best brightness , best contrast and best viewing angle.

Sorry.

posted on 03 Feb 2016, 08:34

62. OdysseasP (Posts: 63; Member since: 08 Aug 2014)


I have never said that the screens which Samsung smartphones use don't have the best colour accuracy, best brightness, best contract and viewing angles. What I have said, is that one of the most important factors, if not the most important, concerning screens is resolution. Thus when Samsung, which by the way has more than 96% of the Amoled screen global market share, uses a pen tile screen in its smartphones, meaning that there are two sub-pixels (Red & Green) for each pixel, while the third one (Blue) is being shared by the neighboring pixels, then the actual resolution of the display is being reduced by 30-50%. But because the resolution on paper is higher than the actual resolution of the display, the GPU of the SoC is being forced to work more intensely for longer periods of time leading to higher power consumption than in the case in which the display uses a standard RGB sub-pixel layout where both the stated resolution by the manufacturer and the actual resolution of the display are the same. This means that the user enjoys the maximum sharpness which the display of his smartphone can offer him, without at the same time sacrificing valuable battery life in order to move pixels around which simply at a sub-pixel level are inferior in comparison to a standard RGB sub-pixel layout. If you remember, the Samsung Galaxy S2 featured a Super Amoled Plus display, meaning that it combined all the advantages of the Super Amoled displays with a standard RGB sub-pixel layout. But when the Samsung Galaxy S3 was released, Samsung claimed that it featured a Super Amoled display (pen tile matrix sub-pixel layout) because of the fact that the Blue pixels were deteriorating faster than both the Red & the Green, and that was why it reduced their number. Of course, Samsung didn't mention anything about lower cost of production through higher yields and simpler construction. Technical superiority and management of production lines are two completely different things.

posted on 01 Feb 2016, 15:19 1

57. MDave (Posts: 115; Member since: 09 Apr 2015)


That's nonsense.

posted on 03 Feb 2016, 08:35

63. OdysseasP (Posts: 63; Member since: 08 Aug 2014)


I have never said that the screens which Samsung smartphones use don't have the best colour accuracy, best brightness, best contract and viewing angles. What I have said, is that one of the most important factors, if not the most important, concerning screens is resolution. Thus when Samsung, which by the way has more than 96% of the Amoled screen global market share, uses a pen tile screen in its smartphones, meaning that there are two sub-pixels (Red & Green) for each pixel, while the third one (Blue) is being shared by the neighboring pixels, then the actual resolution of the display is being reduced by 30-50%. But because the resolution on paper is higher than the actual resolution of the display, the GPU of the SoC is being forced to work more intensely for longer periods of time leading to higher power consumption than in the case in which the display uses a standard RGB sub-pixel layout where both the stated resolution by the manufacturer and the actual resolution of the display are the same. This means that the user enjoys the maximum sharpness which the display of his smartphone can offer him, without at the same time sacrificing valuable battery life in order to move pixels around which simply at a sub-pixel level are inferior in comparison to a standard RGB sub-pixel layout. If you remember, the Samsung Galaxy S2 featured a Super Amoled Plus display, meaning that it combined all the advantages of the Super Amoled displays with a standard RGB sub-pixel layout. But when the Samsung Galaxy S3 was released, Samsung claimed that it featured a Super Amoled display (pen tile matrix sub-pixel layout) because of the fact that the Blue pixels were deteriorating faster than both the Red & the Green, and that was why it reduced their number. Of course, Samsung didn't mention anything about lower cost of production through higher yields and simpler construction. Technical superiority and management of production lines are two completely different things.

posted on 01 Feb 2016, 18:35 1

60. SkyfallWalker (Posts: 73; Member since: 28 Jan 2016)


Yes. Everything about them is top notch; The camera, the display, the speaker quality etc.

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