As you might expect from the media giant, Disney has thought of just about everything. Parental controls allow Mom and Dad to restrict the movies allowed to be viewed on a specific device. For example, while the parents can watch the rare "R" rated Disney classic on their Apple iPad Air, Junior could be limited to viewing "G" rated fare on his Apple iPhone 5s.
The app itself is a free download, and those who link their iTunes account with the app and sync eligible movies from their personal library, will receive a free copy of "The Incredibles".
source: DisneyMoviesAnywhere via MacRumors