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Dell axes their Windows Phone plans

Posted: , by Ian M.

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Dell axes their Windows Phone plans
In a surprising move, Dell has decided to cancel their upcoming Windows Phone Mango devices such as the Dell Wrigley and is actually pulling out of the Windows Phone market for the time being.

The Dell Wrigley is the codename for what appeared to be a revamped version of the QWERTY packing Dell Venue Pro. It appeared in a Dell roadmap back in February but we hadn’t really learned anything else about it since. There were a couple other devices also featured in that roadmap, the Hancock and the Millenium, but they are both rumored to be running on Android 4.0 and not Windows.

According to a “higher up” source at Dell, they don’t plan to offer Windows Phone devices this year or next. If they decide to get back into the Windows Phone market, which at this time seems to be a big if, we may not see another Windows device from Dell until 2013. Existing Dell devices, such as the Venue Pro, will be getting their share of Mango in soon, just as every other existing Windows device has.

It looks like Dell is staying in the cell phone market however as they haven’t announced any plans to axe their future plans with Android. Their decision to pull out of the Windows Phone market isn’t yet official so keep your eyes and ears open for an announcement that could from Dell in the very near future.   

source: WPCental  

26 Comments
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posted on 10 Oct 2011, 11:16 5

1. karanstyle (Posts: 188; Member since: 26 Jun 2011)


Dell is stupid that its staying dependent on just Android.
One should sell a phone with most possible OS. Which makes them earn more customer. Because if customer is seeking a Windows phone from Dell then they've to seek some other brand and this is how Dell will loose customers in the Mobile Phone market even before they begin.
Well I

posted on 10 Oct 2011, 11:22 2

2. mikaeldell (unregistered)


On the contrary,
I believe dell were doing a smart move.

WP7 devices have not been selling well, unlike unknown chinese company (I'm talking about the like of G-five that have 20-30 new model each month), big company like DELL must do extensive R&D for each product they gonna sell, and would burn more money for training their staff about it, and then more money for maintaining it.

So, it's really a smart move from DELL to get out from WP7 market now, and back, WHEN IT'S REALLY worth it. and it might also because DELL believe WP7 won't be a success. Those square tales of trying to be simplified is so ugly.

posted on 10 Oct 2011, 11:54

5. topkop (unregistered)


Agree with you. Although I have to say that the Tiles may look ugly at first, it really grows on you (once you own a WP7) and you'll see that it makes locating your apps easy (I never really got used to icons-only approach of Android and iOS). Plus, it gives the impression that the os has depth to it. Like these functions are integrated in your system, instead of just jumping from one app to another (it's like having wardrobe, file cabinet, fridge, etc. in your home instead of countless similar-looking boxes of clothes, food, documents, etc.)

Not saying that WP7 is better than Android or iOS because it is not, but it does have great potential.

posted on 10 Oct 2011, 12:46 1

12. mikaeldell (unregistered)


i must first say that i don't own any WP7 devices, but i have about many days playing it, courtesy of my best friend.

contrary what you said... I think the tiles/animation looks cool at first, but after a while... it's really boring.

when you said, it makes easier to find things, i agree, but i'm not stupid, i mean... i could also handle android/symbian/iOS. and i really hate those big tiles word. It's irritate my eyes.

my verdict after a couple of trying it, i don't like it. i prefer symbian and android.

posted on 10 Oct 2011, 15:21

23. topkop (unregistered)


Well, it's the matter of taste, I guess (because I love those tiles and big fonts!)
And whoever negged me should learn to be more open-minded.

posted on 10 Oct 2011, 14:00

20. xenover (Posts: 172; Member since: 27 May 2011)


I usually just ignore comments that defend the "dying" WP7 OS but you actually have a point.
If one's crazy enough to want a WP7 Dell phone then Dell should provide one for his/her use.

posted on 10 Oct 2011, 14:56

22. greatman (unregistered)


as what the greatest man in tech history (APPLE STEVE JOBS) said....

The only problem with Microsoft is they just have no taste, they have absolutely no taste, and what that means is - I don't mean that in a small way I mean that in a big way. In the sense that they they don't think of original ideas and they don't bring much culture into their product ehm and you say why is that important - well you know proportionally spaced fonts come from type setting and beautiful books, that's where one gets the idea - if it weren't for the Mac they would never have that in their products and ehm so I guess I am saddened, not by Microsoft's success - I have no problem with their success, they've earned their success for the most part. I have a problem with the fact that they just make really third rate products.

so, that's why the sale of WP7 didn't took off well. Dell doing the right things by kicking microsoft in the butt.

posted on 11 Oct 2011, 01:16

28. shafboy (Posts: 179; Member since: 26 Sep 2010)


True, specially when they have other serious big competitors to face who are operation both OS's.

posted on 10 Oct 2011, 11:38 1

3. warrenellis (Posts: 53; Member since: 06 Apr 2011)


i think that the dell venue that had the portrait slider would have been a bigger hit with android os and maybe they will make a thinner one

posted on 10 Oct 2011, 14:55

21. Wyn66 (Posts: 7; Member since: 09 Aug 2011)


Ya know they made the exact same phone running Android w/o the keyboard?

posted on 10 Oct 2011, 21:51

27. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)


no it definately wudnt… i have to say my dream wp7 phone wud be a torch witha largerscreen running mango…

posted on 10 Oct 2011, 11:40 4

4. snowgator (Posts: 3209; Member since: 19 Jan 2011)


Not a surprise. Dell has no carrier support, selling their devices on their website only. The DVP was a buggy, error prone phone that worked very well after updates but received some bad press to start with. Nokia, HTC, and Samsung will support WP just fine. I really liked the idea of a portrait sliding, 4" WP phone. Wish it had been a bigger success.

posted on 10 Oct 2011, 12:13 2

6. cdgoin (Posts: 367; Member since: 28 Jul 2010)


Dells problem with the Venue Pro wasnt WindowPhone.. it was Dell. It is a revolutionary phone form factor, with a great OS.

IF WindowsPhone and MS had backed Dell (Dell didnt want the backing, they wanted to do it themselves), AND Dell had sold them at both T-mobile stores, AT&T Stores and Best Buy (Again the decided selling them at thier online store themselves was good enough.. ASk Tmo reps how well that went for the original Google Phone.), AND advertised them (never saw a single ad). They could have been the game changer for WindowsPhone, and actually STILL CAN BE.. With rebranding and a new strategy.!!

The Form factor is so unique it would have been a truly "WINDOWS PHONE".. ALL the other phones in the WP7 lineline look like warmed over Android phones. So thier isn't anything unique about Windows Phones OTHER than the OS.

When you go to T-mobile store they have ONE Form factor for WIndows Phone the HD7 which is too big for most, and at least 10 Androids and numerous Symbians in many form factors. The HD7 is usually buried on a single display at the end of allt he androids. Story is quite similar at AT&T.. the options there are pretty much no different than the Androids and Symbians they have and the iPhones as well.


What MS and Dell miss is that most people choose their phones on aesthetics and not the OS.

If WindowsPhone WANTS to be noticed they HAVE to have a UNIQUE Phone to go with the OS.. that Phone is the Dell Venue Pro.

It's time for MS and DELL to WAKE UP.. !!! Its not too late to turn the ship around either. They havent cancelled the phone yet..

IF (and its doubtfull) Dell were to upgrade at the factory all the Venue Pros, then were to have Windows Support them with a big ad budget, and THEN they were to sell them at the T-mobile, AT&T and Best Buy stores.. they could easily turn it around.

That of course would take a foresight and a sales strategy on both MSs and Dells side to understand these simple facts and we haven't seen that from them. Yet or for that matter EVER..

I should mention, I own 3 Dell Venue Pros and they are awesome.. and of course are the ONLY ones i have seen in real life. That said EVERYONE I have shown it too immediately wants to know WHERE IN TOWN they can go get one.. when I say Online.. they say "oh..." and go buy a iPhone or a Android at their carriers store.

posted on 16 Oct 2011, 12:02

30. Damien_666 (Posts: 37; Member since: 16 Oct 2011)


Thumbs up, man!
You said it, this is the last chance for Dell to redeem what should have been a cakewalk in selling DVP.

posted on 10 Oct 2011, 12:14 1

7. AhmadAlsayegh (Posts: 253; Member since: 18 Jul 2011)


can't blame them after the lousy venue pro; which was full of problems!

posted on 10 Oct 2011, 12:19 2

9. Droid_X_Doug (Posts: 5729; Member since: 22 Dec 2010)


Why would Dell want to dump the $ that it would have to dump into a WP7 handset and potentially have a sales failure on it's hands? Android is a known quantity. If MS can somehow make WP7 viable beyond Nokia, then get in. But otherwise, keep the $ for something viable.

posted on 10 Oct 2011, 13:02

15. corporateJP (Posts: 1555; Member since: 28 Nov 2009)


I'd have to agree.

posted on 10 Oct 2011, 15:33 1

25. ReturningToNokia (Posts: 130; Member since: 09 Jul 2011)


Really? Well, it wasn't the OS, it was the build quality and firmware issues that plagued the DVP.

But, all is well that ends well - Dell can keep making Android devices, and Microsoft can just collect royalties off of every Dell Android devices sold :)

Carry on, Dell!

posted on 10 Oct 2011, 12:31

10. ArmageddonX (Posts: 96; Member since: 11 May 2011)


Microsoft should have teamed with Google/Android for their mobile experience instead of doing their own mobile OS. The market is over-saturated as it is.

posted on 10 Oct 2011, 12:33

11. Onilink (unregistered)


Cool Story ... too bad this article is about Dell and WP7 and not Apple and iOS .... have fun with your toy

posted on 10 Oct 2011, 13:02 2

16. corporateJP (Posts: 1555; Member since: 28 Nov 2009)


Go away.

posted on 10 Oct 2011, 13:32

18. paynekiller (Posts: 139; Member since: 24 May 2010)


Look's like Dell doesn't see much promise in WP7. I know I wouldn't buy one.

posted on 10 Oct 2011, 13:58

19. xenover (Posts: 172; Member since: 27 May 2011)


Good idea Dell,
Invest more into Android.

posted on 10 Oct 2011, 15:24 1

24. Thump3rDX17 (Posts: 2160; Member since: 10 May 2010)


that's a shame. i personally thought the Dell Venue Pro was the best WP7 handset.

posted on 10 Oct 2011, 16:33 1

26. lubba (Posts: 1310; Member since: 17 Jan 2011)


Didn't dell take notice their DVP sold out first day launch in Europe or UK?
If this isn't a sign of its popularity and demand, i don't know what is.

posted on 16 Oct 2011, 12:09

31. Damien_666 (Posts: 37; Member since: 16 Oct 2011)


I'm eagerly waiting for Nokia WP7, to showcase what WP7.5 can do.
Dell had a great phone in DVP, and they botched it with their HW issues.
I hope Nokia can be the deserving torch bearer for WP7.5 now.

IOS and Android maybe good, but I have a feeling WP7 is going to spoil their party!

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