Data shows that Amazon was right to sell Kindle Fires at zero margin
0. phoneArena 17 Dec 2013, 22:46 posted on
There was a lot of curiosity around Amazon's plans to sell its Kindle Fire tablets at zero margins. The assumption was that Amazon would do well with the strategy, because it had such a rich ecosystem of content. And, some new data is showing that Amazon was completely right to go with that strategy, because Kindle Fire users spend quite a bit more than non-Fire users...
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3. downphoenix (Posts: 3150; Member since: 19 Jun 2010)
well Kindle Fire owners are probably more likely to also get Prime than non Fire owners, so you could consider that.