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Data shows that Amazon was right to sell Kindle Fires at zero margin

0. phoneArena 17 Dec 2013, 22:46 posted on

There was a lot of curiosity around Amazon's plans to sell its Kindle Fire tablets at zero margins. The assumption was that Amazon would do well with the strategy, because it had such a rich ecosystem of content. And, some new data is showing that Amazon was completely right to go with that strategy, because Kindle Fire users spend quite a bit more than non-Fire users...

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posted on 17 Dec 2013, 23:59 2

1. mikelemon (Posts: 92; Member since: 21 Nov 2013)


Let the bashing begin

posted on 18 Dec 2013, 00:56

2. TrueGee85 (Posts: 7; Member since: 25 Sep 2013)


Maybe?

posted on 19 Dec 2013, 12:42

3. downphoenix (Posts: 2282; Member since: 19 Jun 2010)


well Kindle Fire owners are probably more likely to also get Prime than non Fire owners, so you could consider that.

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