Data, data, data: Microsoft getting pushed into more change by Satya Nadella
After a successful presentation and conference at Build 2014, Mr. Nadella, , who just took the CEO position in February, is maintaining the mantra of a more “mobile” Microsoft, a more internet and cloud connected Microsoft, something more than the image of Windows alone.
“Every aspect of Microsoft’s business is being fundamentally transformed because of data. You have to build deeply into the fabric of the company a culture that thrives on data,” according to Mr. Nadella, “Think of Office as the canvas, or the surface area, or the scaffolding from which you can access the data.”
Mr. Nadella’s comments were a follow-on to his presentation at Build 2014, a “mobile first, cloud first” environment. That means a more intense focus on internet friendly software (software as a service, SaaS) over the traditional model that thinks about computing in general.
Companies can also start taking part in an early public test version of a cloud-based system for managing data automatically. By doing so, companies can deliver relevant content to users, particularly mobile users, faster.
“It’s not going to happen without having that data culture where every engineer, every day, is looking at the usage data, learning from that usage data, questioning what new things to test out with our products and being on that improvement cycle which is the lifeblood of Microsoft,” said Mr. Nadella.
Taking that mindset in conjunction with the “mobile first, cloud first” mindset reminds us of how Microsoft is setting the stage for the future. The “one experience” will benefit from such a model. As simple as it seems, such an on-going effort will be important for Mr. Nadella to maintain as it represents a sea change for Microsoft.
2. AnTuTu (limited) (Posts: 804; Member since: 14 Oct 2012)
Way to go Nadella.
This guy will definitely change Microsoft. Second CEO after Gates who has caliber to do something great here.
3. Finalflash (Posts: 1715; Member since: 23 Jul 2013)
.... I don't like where this is going, mainly because once again, they're copying in a field where they will be playing catch up forever. At this point their hardware strategy is to copy Apple and their software strategy seems to be copying Google (based on what I just read). They need to show they can focus on something and have a unique take on it otherwise instead of one strength they will have 2 weaknesses. Hopefully if they go this route they put extra resources in both to catch up at least instead of getting full of themselves and half assing it.
6. jove39 (Posts: 1278; Member since: 18 Oct 2011)
Research more, microsoft is big company and has many software solutions used in enterprise...google and apple are not even close.
7. rodneyej1 (Posts: 3537; Member since: 06 Jul 2013)
But, that would be looking at the big picture, and reality of the situation.. To much to ask here...
Anyways.. From what I've witnessed MS has accomplished by unifying Windows, Phone, and Xbox,, they are not only on, but affixed, to the right track, and have somthing going on that no other company has to offer right now... MS's main issue is marketing, and awareness, because all of their current lineup of products are top notch, and getting way better... This isn't the same company as when I bought my first WP almost 4 years ago, and using these new products everyday has become almost flawless from my recent experience.. That says a lot for improvements that were greatly needed.
10. Dastrix (Posts: 587; Member since: 23 Nov 2012)
Playing catch up is actually part of the business model, and so is copying. M$ is clearly adopting a second mover strategy for long term benefits. It has a vested interest in Android's success, so its main goal is obviously long term planning with its own product line.
11. rodneyej1 (Posts: 3537; Member since: 06 Jul 2013)
Yeah, it's all about the long-term,, Not what's happening right now.. That's why some of us laugh when MS is compared to the current succes of iDroid.. That's not the big picture.
12. Dastrix (Posts: 587; Member since: 23 Nov 2012)
Exactly! LOL it's hilarious when these fanboys say M$ sucks, WP is crap... they're missing the point!
4. papss (unregistered)
I like where they are heading... Matter of fact once they do this I see a great development of a new m$ who owns the OS space where google is playing catchup (chrome os is terrible) and m$ in second place in mobile
8. rodneyej1 (Posts: 3537; Member since: 06 Jul 2013)
Based on what was shown at Build,,, what you said is extremely possible, and is the plan... Either way, MS will be successful with this model.. I see it as almost a sure shot.
5. wolfsaviorzx (unregistered)
It's not a mobile first future. most of the money is on the desk and living room. Most people don't spend a dollar on "Apps" because it's mostly young children with tablets for one who use "apps". Most smartphone users only install 2 dozen or so free apps and that's all they need. Microsoft should focus on making Windows 9 more heavly focused on improving desktop and saving their Xbox brand. Satya Nadella is ruining Microsoft by funneling resources to a mobile OS that will just never beat Android. Mark my words "Touchscreen Apps" are a fad.
9. rodneyej1 (Posts: 3537; Member since: 06 Jul 2013)
Who says it's about beating Android, or iOS?.. The point is that anything that MS invest in with Xbox, WP, or Wx,, it will now pay off for Xbox, WP, and Wx simultaneously... MS isn't trying to outsell anyone in one category, rather they are more concerned with the cloud, and how having the most unified ecosystem, with make the best user overall user experience...
In other words, you should be able to have the best user experience using a WP8.1pc, a Lumia device, a W8.1 tablet, and a Xbox,, rather than using a Android phone, an iPad, and a W7 machine...
And, from the other angle MS is pushing its services on competitors devices giving them a more unified user experience outside of the "Windows" ecosystem.. A win win situation for MS, and the user...
It's not about dominating Android, or iOS, because in MS's eyes the stronger those platforms are, the more devices MS can support, and that's the big picture.. This is a good road to take.. Unifying their own products, and expanding their services to the popular, and great, products that iDroid makes, is a good idea...
13. 7thspaceman (Posts: 1080; Member since: 14 Feb 2011)
Microsoft is foremost an Enterprise software Company. People put the last MS CEO Ballmer down but he kept that part of microsoft Business alive and growing. Ballmer missed out on the smart phone Tablet arena but the proper use of MS's New Bought Nokia assets can change that. Microsoft has already increased it's Enterprise software Components in their
Windows 8.1 smart phones to make them big business's first choice in smart phones. MS will carry this over to their Surface Tablets and the Nokia 2520 tablet. I think microsoft will be a big player in the Enterprise smart phone / Tablet arena. The big business Enterprise Arena is where Microsoft is strong The consumer Smartphone / Tablet arena is Fickle
Microsoft will make some progress selling devices there but will not bet everything on it