IHS has predicted that mobile phones, as well as media- and PC-type tablets will use US$11.6 billion worth of DRAM chips in 2015, while the PC market will use only US$9.9 billion worth of DRAM, or the butter has found a better bread, so to speak, since the 1980s. Note that by “media tablets”, IHS is obviously referring to the iPad-type tablets, or simply those running a mobile OS.
Also noted by IHS is the fact that manufacturers of DRAM should be equipped and prepared to deal with the rising demand of their products in the mobile platforms. "Mobile DRAM is more difficult to get right than the commodity DRAM used in PCs," Mike Howard, senior principal analyst for DRAM and memory at IHS, stated. He went on to say that "Large companies with extensive R&D resources to develop multiple products tend to do better in the mobile DRAM market. It's no surprise that semiconductor giant Samsung controls nearly 60% of the mobile DRAM market."