"There is nobody in the market providing wireless broadband to a low-income customer with no contract," said Jeff Toig, Vice-President of product marketing. "These are people under $50k household income, with no broadband Internet in their homes. This becomes their alternative to DSL or cable." In regards to concerns about the network's capacity, Cricket isn't worried either: "We've been building up network capacity to make sure it doesn't clog up the network. We're learning our way through this."
The service will be in all Cricket markets by the end of the year.