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Cosmo for Guys magazine scores a creative "iPad Head Girl" launch promo on the streets of New York

Posted: , by Daniel P.

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Cosmo for Guys magazine scores a creative
The iPad-only magazine Cosmo for Guys from Hearst, the publisher of Cosmopolitan, had a stunt promo on the streets of New York by an "iPad Head Girl", who was wearing a cube made of four iPads around her head.

The concept and analogy here is to show a guy ‘getting inside a girl’s head’ and sort of ‘reading her mind’ by flipping through the magazine pages on the iPad. The reason for that is: it is the first magazine for men that is written by women, so for the first time women are letting guys in on what they think,” says Thinkmodo's Creative Director Michael Krivicka, who is behind the viral marketing campaign.

The iPad headgear has been designed by Clockwork Apple, and only a projection of the girl's face on the iPads' displays was at anyone's disposition for touching, which evoked pages of said Cosmo for Guys magazine appearing on the iPads.

To aid strolling around New York, a camera was installed  in her purse, and she wore video glasses that relayed the camera image, so as she doesn't bump into people and objects all the time. Insert your own joke in the comments, after watching the iPad Head Girl video below.

via TNW


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posted on 02 Aug 2011, 07:31

1. Droid_X_Doug (Posts: 5955; Member since: 22 Dec 2010)


Must have been hotter than Hell inside the 'hat'. I wonder how long the model lasted before the iHat came off?

posted on 02 Aug 2011, 08:22 1

2. SuperAndroidEvo (Posts: 4433; Member since: 15 Apr 2011)


I hope those are not 3G iPads, because her head is getting 4 times the radiation. When she takes the iHat off her face is going to look like Swamp Thing! lol She is going to be the next Toxic Avenger! lol

posted on 02 Aug 2011, 08:31

3. wassup (Posts: 565; Member since: 23 Jun 2011)


isn't this idea from the black eyed peas' video 'the time(dirty bit)'?
because in that Fergie and co have a few shots where there face is replaced by a cube of tablets, not sure if it was iPads or something else.
but they DID have the BB playbook in the video though

posted on 02 Aug 2011, 11:05

4. GeckoHA559 (Posts: 47; Member since: 28 Jan 2011)


What a fail

posted on 02 Aug 2011, 16:55

5. remixfa (Posts: 14179; Member since: 19 Dec 2008)


talk about a "butter-face"... lol.

posted on 02 Aug 2011, 17:34

6. pete7625 (banned) (Posts: 86; Member since: 01 Jul 2010)


Am I the only one that thinks this is cool? Lol.

posted on 02 Aug 2011, 17:35

7. GALAXY-S (Posts: 701; Member since: 07 Jun 2011)


lol!! for some reason it reminds me of the south park episode "the human centipad"

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