Cook off: Apple CEO insults the Microsoft Surface tablet calling it "confusing" and "comprimised"
0. phoneArena 25 Oct 2012, 18:05 posted on
Apple is on the attack and CEO Tim Cook is aiming right at the new Microsoft Surface tablet on the eve of its launch; the Apple executive called the slate "confusing" among other names and concludes that people will choose the Apple iPad...
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1. redmd (Posts: 785; Member since: 26 Oct 2011)
maybe because it has a new interface and not something like from 2007
8. TooBIG (banned) (Posts: 3; Member since: 25 Oct 2012)
well some of us like things that work not buggy OS like android
14. josephnero (Posts: 204; Member since: 16 Nov 2011)
nobody is talking about android here but there is your proof
19. Zero0 (Posts: 561; Member since: 05 Jul 2012)
Hah. Even if this were relevant, it would still be wrong.
26. blingblingthing (Posts: 379; Member since: 23 Oct 2012)
Correct TooBig, We all love things that work in a non bugged fashion the way Android does.
34. neutralguy (Posts: 1152; Member since: 30 Apr 2012)
your idiocy is not tolerable. We're talking about windows and ios here. We're talking about ipad and surface here. We're did android came from?
android is buggy? ha ha ha.
Regarding to mr. cook's comment about surface tablet. Yep, it's confusing. Can't argue with that. But people will get used to it once windows 8 is invading the world. So you're comparing a PC to iPad? Last time I checked, after spending sometimes to iPad, I got bored. Why? It's so simple. It's boring. It's for a child. No customization can be made except for the wallpaper. I rather choose confusing than boring. It's not all about simplicity we're talking here but also, productivity. iPad is a great device. You can play games, surf the net, watch movies, play music, read books, etc.. But surface is a full PC(not the RT version, but the Pro one). It's a tablet and a laptop. You can do photoshop. Programming. And do the things iPad could. That's a huge difference.
52. microsoftnokiawin (Posts: 764; Member since: 30 Mar 2012)
where did android come into this you retard??
are all I$heep programed to say android android even when android is not involved
59. Too.small (banned) (Posts: 3; Member since: 25 Oct 2012)
wow you mad bro? :D LOL @microsoftnokiawin U so dumb
79. jroc74 (Posts: 3952; Member since: 30 Dec 2010)
Is the Apple vs Android hate so big.....Android gets bought up in an Apple vs MS article? Damn....
86. Shino (Posts: 159; Member since: 23 Jul 2012)
Handroid is a compromise even when used in phones, in tablets it is pathetic.
15. wp8forever (unregistered)
Lol so funny wish he could play with a surface pro running full windows 8 so he can see what a real tablet is no a toy for kids, I'll be like bring you Lil ipad here imma put music inside for u maybe jellbreak it lol and for Android fans yeah it can flash your Android phones and put a s**t custom Rom now try that on a s**tty ipad or your nexus tables never that's what you call a real table no a toy bang conversation over everyone quiet at my statement.
55. shuaibhere (Posts: 851; Member since: 07 Jul 2012)
Shut up meg......
why don't you understand that ipad and all other android tablets are made to compete with surface rt...not surface pro....
For me samsung galaxy note 10.1 can do great job than surface rt.....
if u don't have custom roms then it's your sadness.....u can't enjoy wp8 on lumia 900....but in android camp even galaxy y can enjoy jb with help of custom rom....yes item has jb custom rom.......
67. haseebzahid (Posts: 1775; Member since: 22 Feb 2012)
what a sad sad reply from poor old Android nerd even this wasnt suppose to be android article buzz off
70. shuaibhere (Posts: 851; Member since: 07 Jul 2012)
Yes this not a android article.....
U itself mentioned it's a reply....
Just go and see the comment for which i replied....he dragged android into the circle.....so i replied him...
I will buy windows 8 pro tablet or what ever you say.......but it will replace my laptop not tablet......
I can't carry it every where cuz of its weight and size...
82. jroc74 (Posts: 3952; Member since: 30 Dec 2010)
I see you also have Android envy.....isnt this article about Apple and MS?
I am a big Android user....go see my posts before this on how to stay on topic...
21. PAPINYC (limited) (Posts: 2044; Member since: 30 Jul 2011)
No, I think he's upset that the Microsoft tablets have no Homo-geneous button. I am flabbergasted, though, that his statements imply that the Surface Tablets are an "eye" Sore compared to Apple's oversized TouchPods.
24. AnTuTu (Posts: 598; Member since: 14 Oct 2012)
Sell your s**t to your Sh33p.
I never ever heard even a single word from MS where they have compared Surface or Windows 8 with any other product out there.
This is the difference between a Real tech giant and you Apple.
35. JeffdaBeat (unregistered)
I'm sorry but even professional reviewers have had problems with the software on the Surface. You guys don't have to defend a flawed product just because someone from Apple commented on it. It honestly reminds me of Republicans who will back Mitt Romney even though they knew full well he is a crappy candidate. They just hate Obama so much that they are willing to defend him. This is a new OS and it's going to have flaws. But when you have people who all they do is review software saying that says the hardware is better than the software, it's okay to admit it.
41. PAPINYC (limited) (Posts: 2044; Member since: 30 Jul 2011)
Unfortunately, this is not a new OS as, Microsoft has been hammering out Windows Mobile, and variations thereof, since at least 2002. Microsoft really had the edge on everyone in 2004, but their leadership under Steve Bald-mer only led to a devolution of the platform, and now they just keep crossing their fingers hoping that by some divine intervention the Global consumer has an Epiphany brought on by some psychotic episode due to the lack of appropriate medication.
But, that's no reason for Tim Cook to attack Microsoft.
83. jroc74 (Posts: 3952; Member since: 30 Dec 2010)
"Unfortunately, this is not a new OS as, Microsoft has been hammering out Windows Mobile, and variations thereof, since at least 2002. Microsoft really had the edge on everyone in 2004"
I dont understand how ppl keep trying to give MS a break or saying its a new OS give it a chance. Surface, WP isnt brand new like Android or iOS was. Even if they started from the ground up...they already had experience with a mobile OS. MS isnt cut any slack on the desktop side....with ME and Vista. They compare them to older versions and say they suck, period. I understand giving it a chance saying wait for updates, but it being new doesnt fly...IMO. They have alot of experience at this.
I defend Vista tho because after updates, service paks it became alot better.
56. Penny (Posts: 986; Member since: 04 Feb 2011)
The hardware is pretty damn near perfect, so you're not making much of a point here...
Would I like to go for the i5 Surface Pro? Sure, if I didn't think it was going to cost double the price. I know that Windows 8 Pro runs beautifully on capable hardware because I've been running it on my desktop for two months now. The only question is how capable is that Tegra 3 at keeping the Modern UI fluid? So far, that answer across most reviews has been pretty positive.
50. nightelf91 (Posts: 20; Member since: 03 Jul 2012)
I mean seriously, "comprimised" in the title?
Get your s*** together Mr. author/editor (if there even is one for this website).
78. addy23 (unregistered)
These people from Apple are so much obsessed with the is**ts !
81. jroc74 (Posts: 3952; Member since: 30 Dec 2010)
Its amazing Apple is so afraid of choice. And didnt Ballmer diss the hell outta the iPhone? Look how that turned out. Does Tim want a lil payback? I hope Surface succeeds in a big way just because of this article.
For functionality, I would chose Surface...after all the kinks get worked out. Depends on what the individual wants n needs as to what they choose: iPad or Surface.
Apple, stop hating on choice.
85. jroc74 (Posts: 3952; Member since: 30 Dec 2010)
Its 2 different types of tablets Tim. How is that confusing?
They are offering a choice, Tim. And have a chance to have a dynamite eco system that also includes the desktop OS..
Tim is wrong about the hard trade off.. The hard trade off was trying to be different, offering a true choice. A real functional choice at that. Cuz when I do get my first tablet.....I might get something like the Surface Pro.
2. Dr.Phil (Posts: 818; Member since: 14 Feb 2011)
I don't think this is that surprising. A CEO of a competing tablet company says another manufacturer's tablet is confusing and compromised. The only thing I'm surprised about is that he didn't take a shot at Google at the same time.
And yeah he did comment and say "iPad and competitive offerings", but it doesn't look like he took a direct shot at Google like he did with Microsoft. Perhaps this is a repeat of the old Apple vs Microsoft PC wars.
EDIT: The basic gist of my comment is this: hearing the CEO of Apple call a competing product confusing and compromised is nothing new. It doesn't mean it's true because ultimately the consumers are the ones to decide.
3. wendygarett (unregistered)
I think cook is afraid of Microsoft threat, no wonder why Apple make more than one iPad this year.
Just be honest because some of us are afraid too.
4. wendygarett (unregistered)
BTW, isn't that woz is also wanna surface?
5. Penny (Posts: 986; Member since: 04 Feb 2011)
While I respect the notion that hard choices need to be me made one way or the other sometimes, I wholly disagree with Tim Cook on this one. If you are just talking about the Modern UI side of Windows 8 RT (which is where you will be at all times that you are not using Office on the Surface RT), the UI is really fantastic. It's smooth, the gestures are great, the animations are excellent, and the UI really comes together very well. There is absolutely no compromise here.
The only reason why this tablet can at all be considered a compromise is because of Microsoft's lack of education to the general public on the differences between W8 RT and W8 Pro. Additionally, RT should never have been allowed outside of the Modern UI, because that WILL create confusion. It seems that one of the only reasons they have it set up this way now is because Office still only exists in the traditional desktop environment.
6. Savage (Posts: 431; Member since: 28 Jul 2012)
They are obviously threatened. 100%. Cook doesn't normally bash like this. But what the Surface RT and Pro brought to the table clearly made them sweat like pigs. And their iPad 4 was nothing to write about.
45. InspectorGadget80 (Posts: 5632; Member since: 26 Mar 2011)
then why doesn't he sue them like they do to android. the guy is a fcking idiot
7. lubba (Posts: 1310; Member since: 17 Jan 2011)
Not confusing or compromised. Its something that needs to be done. Thank goodness MS is the first.
9. letgomyeggroll (Posts: 137; Member since: 13 Jun 2012)
Why does all Apple's senior officers look like they have came from the hospital? Are they just just eating apples all the time only?
25. Naitto (Posts: 44; Member since: 15 Sep 2012)
yeah he does look in bad shape, better stop seeing those CA spiritual doctors and go see a real one.
11. mas11 (Posts: 1014; Member since: 30 Mar 2012)
Apple users are easily confused when they don't see a grid of apps.
68. haseebzahid (Posts: 1775; Member since: 22 Feb 2012)
and i always get confused when i saw iphone3 vs 3gs 4 vs 4G they all look fimiliar faces and now ip5 is also confusing with ip4 :\ dont see any confusing in surface yet.
13. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)
its not confusing... it is a REAL tablet PC- the surface 8 pro that is- but RT too is a tablet PC but has limitations...
while iPad and android..they are tablet but not really a PC... some android offers ala tablet pc experience but still they are not!
69. haseebzahid (Posts: 1775; Member since: 22 Feb 2012)
RT only lacks support fordesktop allications but it does support all the desktop connectivity features others dont offer they annonced it any USB device can be connected which is awsome
17. timtimity (Posts: 196; Member since: 13 Aug 2012)
I find it rather unprofessional for companies to slag off their competitors (especially when CEOs do it). A sly dig is fine but outright criticism isn't right. If their product is better than their competitors than they shouldn't need to mention it, just let the spec sheets and reviewers do the comparisons.
I know Apple aren't the only ones that do it, but they seem to have been doing it a lot recently. I don't know whether they're just trying to emphasis how much better they think their product is or whether they're scared of the competition but it has a negative impact overall.
I'm not sure who was the first person to criticise a competitor's product but it's started a cycle. Apple slagged off the S3 (can't remember if Sammy slagged off the iPhone when they announced the S3) and I'm sure Google will make comments about the iPad Mini in response to Apple criticising the Nexus 7.
It should just end. Let the products do the talking. If you've made an amazing product you should have the confidence that it'd do well without mentioning anyone else.
23. timtimity (Posts: 196; Member since: 13 Aug 2012)
They need to stop patronising the customer too. I'm sick of hearing nothing but made up words that make the product sound fancier which don't actually mean anything. I just want the important information. I don’t care that it's "Friction Stir Welded". I want to know what's inside it.
18. infinitemethod (Posts: 122; Member since: 04 Sep 2012)
Compromised? Haha! What a huge douche. IOS is one big compromise. Hey, check out my all launcher from 2007! Check out these huge, overpriced iPod touches!
20. GeekMovement (Posts: 1497; Member since: 09 Sep 2011)
He's just making himself more obvious.
22. lubba (Posts: 1310; Member since: 17 Jan 2011)
You can't drive a car and bring a plane with you at the same time to cross the grand canyon but you can do it with a flying car. Well or not, if it gets you from point A to point B in a well suited fashion, I'm all for it. And of course flying cars will one day exist.
27. 90ninjas (Posts: 86; Member since: 07 Aug 2012)
The grid-of-icons, non-personable user experience: that's the one he's talking about right?
28. chronopc (Posts: 86; Member since: 18 Oct 2012)
Now guys, Tim Cook is right. Apple makes lots of trade offs. First and foremost, Innovation. See in order to squeeze every penny out of Apple fanboys, they release the same device over and over again. Sometimes twice in the same year as with the New iPad (most ridiculous name ever) and the iPad 4th Generation (or is it the Newer/New New iPad?).
30. vvelez5 (Posts: 623; Member since: 29 Jan 2011)
Sorry Mr. Cook, I just played with the ASUS Vivo Tab RT and it is not confusing. It's actually very fluid and easy to grasp. Yes there's a learning curve but if you have an understanding of simple touchscreen gestures, you'll get it. I think he's mad that they couldn't do that with the iPad and MacOS. Microsoft went from their windows desktop OS , down to make their tablets. And Apple, like Android, went from their mobileOS, up.
31. KingKurogiii (Posts: 5479; Member since: 23 Oct 2011)
he's got a lot of bark but i don't see him really explaining his views.
42. protozeloz (Posts: 5321; Member since: 16 Sep 2010)
Specially when you put the fact that he released a tablet just to compete with that POS and avoid getting sunk in the holidays, I think he looks smarter with his mouth shut
48. KingKurogiii (Posts: 5479; Member since: 23 Oct 2011)
i had high hopes for Cook being a reasonable, intelligent man that could veer Apple's image in the right direction but i see that maybe i was wrong...
32. pongkie (Posts: 492; Member since: 20 Aug 2011)
What about releasing 3rd gen ipad then release 4th gen in a very short time span. plus those overpriced adaptors
36. chronopc (Posts: 86; Member since: 18 Oct 2012)
According to phonearena, overpriced adapters is a feature.
37. pongkie (Posts: 492; Member since: 20 Aug 2011)
PA should also add new ipad every SIX MONTHS is a feature