Oddly, in contrast to some earlier harsh words the FTC had for Apple, Google and Microsoft, the regulatory body exempted app stores from responsibility for privacy violations by the apps they sell. Advertisements that are placed on social networks will only have to be in compliance with COPPA if they “know” that the data being collected targets children. The same would apply for software on social networks that use a “Like” or “+1” which may, in-turn provide data to advertisers that knowingly targets kids.
The new rules go into effect on July 1, 2013. Consumer advocates believe the rules can be tightened to make companies like Google and Apple have more skin in the game to protect privacy. Apple, and others, met with the FTC to object to some stricter measures which were apparently being considered. The concerns were centered on issues that dealt with data collection of applications that the companies distribute with their hardware.
This issue is obviously not settled, though it is for now with the FTC. Members of Congress have been voicing desires to strengthen COPPA and give people more control over online tracking. One member of the FTC, Maureen Ohlhausen, felt the revised rules go in the wrong direction by holding websites accountable when it is the ad tracking networks that gather data. Other privacy advocates will be pushing to bring more government involvement in how content providers and applications collect personal information.
source: The Wall Street Journal and FTC