Chen's comeback plan for BlackBerry compared to a quadruple bypass operation
According to William Blair analyst Anil Doradla, Chen's decision to remove BlackBerry's input on the hardware side of the business, at least for all but high end models, makes the executive seem like a skilled doctor performing a very complex operation on a very sick patient. Doradla was impressed with the new CEO, who gave him a feeling of true leadership unlike past BlackBerry executives. Still, the analyst says it is way too early to decide if BlackBerry can deliver on the new plan.
One thing that we haven't heard Chen discuss, and we find fascinating, is that of the 4.3 million BlackBerry units sold in the third fiscal quarter, 3.2 million of them were running BlackBerry 7 OS. This surely has a lot to do with emerging market sales, and the low price of some older BlackBerry models in such regions. But there also is something to be said about certain older 'Berry models. Take the BlackBerry Bold 9900/9930. This handset just might still offer the best physical QWERTY ever attached to a smartphone.
It might behoove Chen to study the history of BlackBerry and see what worked and what didn't, and where the company went wrong, before he scrubs in for the delicate operation he must perform to save the patient.
source: Barron's via BGR
1. xperiaDROID (Posts: 4812; Member since: 08 Mar 2013)
I hope he didn't forget about the lack of apps on the App World.
Good luck Mr. Chen and BlackBerry! We are waiting for your comeback.
2. dratomic (Posts: 335; Member since: 09 Oct 2013)
chinese ceo... wish nokia had chosen one instead of flop
3. apiskula (limited) (Posts: 441; Member since: 25 Jan 2013)
They will never come back. Just did nobody wants you anymore
4. kenobi (Posts: 13; Member since: 30 Apr 2013)
Even a collateral swing of good mood can raise the hope for miraculous comeback. He missed all the details. Is this guy really an analyst? They should call a gypsi fortune teller, dress him/her a suit and tie with half salary
5. tenzin (Posts: 73; Member since: 20 Dec 2013)
I have high hopes because my z30 is best smartphone I ever had any my old android or wp cannot compete to bb10
6. phonemonkey (Posts: 154; Member since: 13 Feb 2012)
It is a joke;
They need to sell the company while its worth something
7. kanagadeepan (Posts: 589; Member since: 24 Jan 2012)
Final result... Operation success, Patient closed... (Happened with patient Nokia by Dr.Flop)