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Charts break down Apple iPhone shipments by region

Posted: , by Alan F.

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Charts break down Apple iPhone shipments by region
Charts based on Apple iPhone shipping data reveal that the peak demand period for newly launched versions of the device is always the quarter in which the phone launched. That pattern can be seen with Apple iPhone shipments in the U.S., U.K., Japan and the Asia Pacific market. After the launch quarter, subsequent periods usually see a drop-off in demand. That might not be considered unusual in the U.S. where there is the pressure to be among the first in the neighborhood or office to sport the next iteration of the Apple iPhone. This pattern should not be seen in a country like China, where the population is so large that you might expect demand for the unit to be relatively constant each quarter. According to Sameer Singh of TechThoughts, the lack of consistent Chinese sales of the iPhone quarter-by-quarter is indicative of the handset being priced too high for the average Chinese consumer, who will turn to lower priced smartphones.

The Apple iPhone 5

The Apple iPhone 5

Singh notes that the prior two Apple iPhone launches showed similar results when broken down by region and the same should be seen with this year's Apple iPhone 5 release. Singh sees the Americas capturing 22% of Q4 iPhone 5 shipments. With 22 million units of the Apple iPhone 5 expected to ship in the Americas in the current quarter, he forecasts that 60-70 million units will ship in the region over the first four quarters of availability. In Europe, which demonstrates sales patterns similar to the U.S., he sees 40-50 million units of the Apple iPhone 5 shipping in the first year. That drops down to the 35 to 45 million units expected to ship in the Asia Pacific and China region during the next four quarters and the 10-13 million iPhone 5 units estimated to ship in Japan over the year.

For the full year, the bottom line comes out to an estimate of 160 million to 170 million units of the Apple iPhone 5 to be shipped globally. Whether or not Apple iPhone 5 sales hold to this estimate, it still represents a nice bit of change for Apple to add to its current pile of cash.

source: Tech-Thoughts via TUAW



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1. Nathan_ingx posted on 27 Sep 2012, 12:10 1

Knowing Apple, price slash will be non-existent in the first year!!
The EGO still hovers around each Applet.

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2. wendygarett posted on 27 Sep 2012, 12:13 2 8

Oh Apple... Really can't turn me off :)

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4. PhenomFaz posted on 27 Sep 2012, 12:28 1 1

hmmm interesting comment...it means it dosen't turn you off but it does not get you charged up as well...
Do you mean to say iPhone 5 is kind of stale...it probably is :)

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5. wendygarett posted on 27 Sep 2012, 12:34 3 4

Huh what??
Oh well, iPhone still awesome :D

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10. PhenomFaz posted on 27 Sep 2012, 18:20 1

Aw wendy dont sulk, its ok if you didnt get the joke :)
You can still ask siri :)

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3. PhenomFaz posted on 27 Sep 2012, 12:26

There was a surge in sales for the iPhone 4S because of the demand for Siri but iPhone5 does not offer anything new design-wise or software-wise. The chart suggests that the previous iterations had a somewhat similar shipment rate except iPhone 4S.
Add to all this the insane pricing of around US $1764 for the 16gb version in huge south-east asain markets like India and China does not help Apple's cause.
If the demand for sale is not there then the shipment numbers automatically decline.

I am not biased, I am just providing a critical analysis.

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6. Aeires (unregistered) posted on 27 Sep 2012, 12:54

I think the 4" screen and 4G technology brings a lot more to the iPhone than what Siri does.

I'd like to see this revisited once a couple of quarters are in the books.

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7. tedkord posted on 27 Sep 2012, 13:06

I'd agree. I think the 5 is a much more compelling device than either the 4s or the 4. (Though I think those two were better looking)

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8. darac posted on 27 Sep 2012, 13:21

PA, get your facts straight.
This estimate is for the entire iPhone line, not just iPhone 5, for gosh sake.

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9. RCMizK3w1 posted on 27 Sep 2012, 14:44

Phonearena? More like iPhonearena....
Anyways I also don't get why people are saying the iP5 isn't a worthy upgrade from the 4s when they said the upgrade from the iP4 to the 4s was necessary. With a large screen, LTE, if anything this is the most worthy upgrade yet; although the iP5 definitely isn't the best choice for someone looking for an upgrade.

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