The CEO’s words to the Head of the Office of Development and to the Product Planning Team Leader, during a business trip to America, are re-summarized as follows. Please note that the CEO’s words below were relayed by the Head of the Office of Development.
'I am getting the sense that the Apple i-phone’s Touch Method (C Type) is becoming the De facto Standard in the market. I think that we should probably fully apply the C method as well. Isn’t that the demand of the carriers and the market? Excluding China, or the cases where there is no choice but to use the R method, let us think seriously about applying the C method. To apply the C method, the Icons would have to be large, and when viewing a screen with small letters, there would have to be a Zooming function, and……. I would like the executives in related areas to gather and have a discussion on this topic.'
1. Multi window screen transition is not emotive because the screen shrinks without Tension effect. (iPad) During multi window screen transition, an effect is provided in which the screen shrinks down slightly smaller than thumbnail size then plumps up to thumbnail size.
(refer to attached 33.wmv)
2. The animation effect for multiwindow deletion is plain in comparison to the iPad. (iPad) A genie effect is provided in which the image almost seems to be folded. (refer to attached 34.wmv)
3. Non-emotive because Bounce effect not provided in Browser screen. (iPad) Bounce effect provided (refer to attached 35.wmv).
All this time we've been paying all our attention to Nokia, and concentrated our efforts on things like Folder, Bar, Slide, yet when our UX is compared to the unexpected competitor Apple’s iPhone, the difference is truly that of Heaven and Earth. It’s a crisis of design. The world is changing, and the flow of change isn’t something that you can have come back again by going against the flow.
Metamorphosis requires energy; we have ample assets in the form of our people, so as long as we are equipped with capability, the world’s change will function for us as an advantageous opportunity. All the executives and employees in the Mobile Communications Division are diligent and exemplary that all this time, when Operators made comments about the designs we put before them, we modified and modified again, without missing a single comment. That style of business has worked until now, but the iPhone’s emergence means the time we have to change our methods has arrived.
In regards to exteriors, do your best not to create a plastic feeling and instead create a Metallic feel. As for UX, see to it that it is a UX that is easy to use regardless of age, occupation, and level of education, that it’s a UX that’s not like a UX, that, just like the flow of water, its alarm rings when you wake in the morning then out comes the news while you’re getting ready to leave for work, see to it that you’re able to come up with that kind of UX.
Our biggest asset is our Screen. It is very important that we make Screen Size bigger, and in the future mobile phones will absorb even the Function of e-books. The concern about being too far ahead is that it can also mean failure; so our designers need to think at least six months ahead; they need enough prior preparation to resolve whatever sales or product planning says about their designs.
From now on I’ll come to Seocho more often and agonize together with you. If you have something to report, don’t come to Suwon bearing a bag of mockups, just call me anytime. A judge speaks through judgments, an engineer speaks through products, and a designer should not need to speak.
That is all.