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Canadian brokerage house slashes estimate of BlackBerry PlayBook sales for 2011 and 2012

Canadian brokerage house slashes estimate of BlackBerry PlayBook sales for 2011 and 2012

Posted: 07 Sep 2011, 12:48, by Alan F.

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Canadian brokerage house slashes estimate of BlackBerry PlayBook sales for 2011 and 2012

Canadian brokerage house Canaccord Genuity analysts Michael Walkley and Matt Ramsay have discovered from their check of retail stores that the BlackBerry Playbook is not selling. As a result, they have slashed their estimate of 2011 sales of the tablet from 2.2 million to 1.5 million, a decline of more than 30%. In addition, the pair wrote in a report to clients that retailers are cutting prices of the BlackBerry tablet in an attempt to move some of the inventory.

Not selling?

Is there hope for the BlackBerry PlayBook? Not according to the two analysts, who said that the domination of the Apple iPad 2 and competition from Android tablets, like those built by Samsung, HTC and Amazon, will eat into potential PlayBook sales going forward into 2012. The pair now estimates sales of the BlackBerry PlayBook to reach 2.5 million units next year, down from their original prediction of 3.2 million tablets to be sold in 2012.

source: BGR

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1. Droid_X_Doug posted on 07 Sep 2011, 12:50 1 0

I wonder why people aren't buying more of the PlayBook? It was supposed to be the salvation of RIM when introduced. It was going to be validation of the theory that produce it and the 'Berry fans will buy it.

Unless of course there aren't many 'Berry fans remaining.

3. remixfa posted on 07 Sep 2011, 13:27 0 0

no, because they FORGOT TO INCLUDE EMAIL functionality... in a blackberry device!!! lololol.

Sorry, the main client for that thing is business, and its useless to business at the moment.. lol

4. Droid_X_Doug posted on 07 Sep 2011, 14:32 0 0

Who needs email functionality when there are supposedly legions of 'Berry fans just waiting for the chance to buy the latest and greatest from RIM?

Besides, email is so 2005-ish. :-) Hasn't everyone moved on to SMS and MMS? But wait, the PlayBook doesn't support SMS or MMS? Getting confused, now are we?

2. iKingTrust (banned) posted on 07 Sep 2011, 13:05 1 0

What's a Black Berry?

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Canadian brokerage house slashes estimate of BlackBerry PlayBook sales for 2011 and 2012

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4 Comments Follow Following

1. Droid_X_Doug posted on 07 Sep 2011, 12:50 1 0

3. remixfa posted on 07 Sep 2011, 13:27 0 0

4. Droid_X_Doug posted on 07 Sep 2011, 14:32 0 0

2. iKingTrust (banned) posted on 07 Sep 2011, 13:05 1 0

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