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CTIA 2007: Live Report

Posted: , by Nanko R.

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Sony Ericsson announced two new devices during the CTIA 2007 expo. The first “is Sony Ericsson’s first tri-band HSDPA phone for the North American Market”. Actually, the Z750 is overall the first HSDPA device SE will offer.

If you’ve seen the European Z610, the new Z750 is almost exactly identical to it in appearance, dimensions and weight. Its front is extremely glossy with mirror like finish. The hidden OLED display under it is very hard to read no matter under what angle you look at it.
CTIA 2007: Live Report
CTIA 2007: Live Report
CTIA 2007: Live Report
CTIA 2007: Live Report

CTIA 2007: Live Report
CTIA 2007: Live Report
CTIA 2007: Live Report
Opening the shell reveals the large 2.2” display with QVGA resolution which produced satisfactory results overall. Below it is the d-pad, soft-keys and three additional ones for shortcuts. The regular numeric keypad is redesigned compared to the Z610 and now the keys are larger with almost no space between them.


Z750 Interface
Z750 Interface

Z750 Interface

The main selling point of the new Z750 would be its HSDPA high speed data. The first time we asked, SE reps were not sure if the supported speed will be the slower 1.8 Mbps or the 3.6 version. The next day we returned they had an answer is – the Z750 will support 3.6 Mbps.

For all those you need push-email, the Z750 is the first SE device to support it straight out of the box. The Z750 is Exchange ActiveSync enabled and supports wireless synchronization and Direct Push of email, calendar and contacts.

The rest of the feature-set is overall standard and includes 2-mega pixel camera, music player, M2 memory expansion slot, and full HTML browser with RSS reader.
The scheduled availability is set to be in late September or early October. Even though no specific carrier was announced, it should be available through AT&T Wireless.




CTIA 2007: Live Report
CTIA 2007: Live Report
CTIA 2007: Live Report
The second new device announced here at the CTIA 2007 expo was the W580 Walkman phone, which is a mid-tier slider device targeting mainly the very young crowd. With its 0.6” (14mm) thickness, it can not be called exactly thin, but is better than the 0.9” (22.5mm) of the W550 brother. It will be available in Style White (Pearl White in our opinion) and Urban Grey. Holding the device in hand left us with “cheap” sensation, mainly because of the type of plastic used.
CTIA 2007: Live Report
CTIA 2007: Live Report
CTIA 2007: Live Report
CTIA 2007: Live Report

Sony Ericsson W580 and Sony Ericsson W710
Sony Ericsson W580 and Sony Ericsson W710
Sony Ericsson W580 and Sony Ericsson W710
Sony Ericsson W580 and Sony Ericsson W710

Sony Ericsson W580 and Sony Ericsson W710


CTIA 2007: Live Report
CTIA 2007: Live Report
CTIA 2007: Live Report
The front has the regular Soft Keys, d-pad with music controls, dedicated Walkman and Browser buttons about which we do not have any complains. The middle of the D-pad glows in orange, in addition to the four LED lights which are around the D-pad and blush light through the white plastic. Additional lights are positioned on the both sides of the phone and are visible when it is slid-open. They can be customized as well to provide “light visualization” during music playback.

The phone’s keypad is barely usable. The keys are very cramped one to another, their size is very small and the tactile feedback is almost missing.

The phone is a standard Walkman device with the same user interface we know from previous models. The Walkman software of course is the new version 2.0 which does not offer a lot of new features compared with the original one. We are happy to see the TrackID software here again. It, in a nutshell, recognizes the author and the song name and album after recording a short 10 second sample. During our review of the W880, we thoroughly tested it were very impressed with its results.
W580 Interface
W580 Interface
W580 Interface
W580 Interface

W580 Interface


The feature set is excellent for such device. The W580 offers its consumers 2.0 mega pixel camera (no autofocus), 2.0” display with 240x320 pixels resolution, Bluetooth 2.0 with Stereo A2DP broadcasting. For Internet browsing, the device offers full HTML browser with RSS feeds support. For the fitness fanatics, the phone offers application which tracks running speed, distance and burned calories.

The W580 is quad-band GSM phone (no 3G), allowing it to be used World-wide. Sony Ericsson, like the rest of the manufacturers, always try to increase the battery life, and this new handset offers 370 hours of stand-by (164 is the average for the phones from the past one year), and 9 hours of talk (4h is the average).
Fitness function
Fitness function
Fitness function
Fitness function

Fitness function


The W580 is scheduled to be available in Q3 with price of about $100 to $150 (subsidized). Even though no official carrier name is announced, we expect it to be available from AT&T Wireless.

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