Walmart spokesperson Sarah McKinney was asked if the price cut was made as a response to Best Buy's action and she said that the deep discounter is "always looking for ways to surprise our customers with low prices and disrupt the competition." In fact, Walmart had the phone $20 off on launch at $79.99 on contract.
The real question here is, how will Apple spin all of this discounting? It certainly doesn't bode too well for sales of the candy coated iPhone 5c if we are already in the middle of a price war involving two high volume sellers. It also could mean that the Touch ID is a feature that the public is hot for and so the Apple iPhone 5s is getting the lion's share of the business. We told you the other day that within 6 months, similar fingerprint sensors will be seen on new Android models. Already, we have seen a fingerprint sensor on prototypes of the HTC One Max.
Wow! How did we end up here? Let's get back on track. Apple iPhone 5c. $45 on contract. Walmart.
source: Walmart via TechnoBuffalo, IntoMobile