Boost parent Sprint is working with a company called Unlockd to offer the discount. Unlockd sells the ad space to brands and ad agencies, and any money left after paying for the $5 rate discount is split with Sprint. Unlocked CEO Matt Berriman notes that with growth slowing, "Carriers globally are really fundamentally changing their focus to figure out how to get new revenue streams." Sprint hints that if this program succeeds, it could be offered to Sprint customers, or the discount given to Boost Mobile subscribers could increase.
Boost Mobile subscribers must enroll in the plan to be able to install the Boost Dealz app, and the app can be disabled at anytime. Only those Boost customers using an Android phone are eligible.