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BlackBerry's market share in its backyard slips to 15%

Posted: , by Alan F.

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BlackBerry's market share in its backyard slips to 15%
Based on a new report from comScore that focuses on Canada, BlackBerry's market share in its backyard slipped 25% last year. In December 2012, the troubled manufacturer, which has its headquarters in Waterloo, still had 20% of the smartphone market in the country. A year later, that slice of the pie has declined to 15%. During that same time period, Android increased its share in Canada by 10% and, iOS saw its hold in Canada rise 5%. Android now has 44% of the Canadian market, with iOS at 37%. Windows Phone remained flat at 2%.

While Android has the lead in the country, iOS takes over when you look at the market share of those in Canada sporting a smartphone and a tablet. Canadians with both devices favor iOS (55%), followed by Android (37%), and BlackBerry (10%).

Not surprisingly, smartphone ownership in Canada tends to lean toward the young and affluent. Smartphone penetration in Canada hit the 75% mark last December as opposed to the 62% reached in December 2012. The total number of mobile subscribers in the country rose 5% last year and now numbers more than 23 million Canadians.

So what are all of those Canadians doing with their mobile devices? Watching video, apparently. The number of Canadians using their mobile phone or tablet to view movies or television shows rose 33% last December, from the year before.


source: comScore via MobileSyrup

18 Comments
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posted on 04 Apr 2014, 12:21 2

1. apiskula (Posts: 544; Member since: 25 Jan 2013)


And the decline continues. Just sell off the assets already

posted on 04 Apr 2014, 16:57

10. Johnnokia (Posts: 464; Member since: 27 May 2012)


They will do this once the cash hemorrhage stop.
Chen most do this.
I think Microsoft will buy BlackBerry and get the benefit of security software system.
15% marketshare still good though

posted on 05 Apr 2014, 07:28

17. sgodsell (Posts: 896; Member since: 16 Mar 2013)


Why would Microsoft buy blackberry. And not Google or any other OEM. In fact Blackberry can already run Android apps.

posted on 04 Apr 2014, 12:42 5

2. CX3NT3_713 (Posts: 1650; Member since: 18 Apr 2011)


Microsoft should buy this company as well..

posted on 04 Apr 2014, 12:53

3. jroc74 (Posts: 4720; Member since: 30 Dec 2010)


"While Android has the lead in the country, iOS takes over when you look at the market share of those in Canada sporting a smartphone and a tablet. Canadians with both devices favor iOS (55%), followed by Android (37%), and BlackBerry (10%)."

No we wont....we will focus on the charts that listed, what the article is about....which is smartphone only. If thats the case....iOS overall will always be leading Android overall.

If this is the case....is iOS on iPod Touches? If so....It will extremely one sided. Lets let the separate markets speak for themselves...

Apple has no problem separating them for iPod touches, had no problem separating it for tablets.

posted on 04 Apr 2014, 13:00 1

4. jroc74 (Posts: 4720; Member since: 30 Dec 2010)


Reading comprehension fail on my part....has happened a few times in the past week

:-(

But...this is kinda confusing without the chart. I need to read the sources more...

posted on 04 Apr 2014, 13:28 1

5. networkdood (Posts: 6250; Member since: 31 Mar 2010)


Ahhh...it is fine...you can tell a pro Apple writer when he throws in extra stats that no one cares about..eventually Android will lead in tablets over in Canada..it is just a matter of time before people wake up...

posted on 04 Apr 2014, 14:05

6. ihavenoname (Posts: 1260; Member since: 18 Aug 2013)


C'mon, it's just a side fact... No reason to get so butthurt.

posted on 05 Apr 2014, 07:34

18. sgodsell (Posts: 896; Member since: 16 Mar 2013)


Tablets sold in 2013. Android sold 120 million, Apple sold 70 million iPads, Windows sold 4 million.

posted on 04 Apr 2014, 14:23

7. verty (Posts: 101; Member since: 07 May 2012)


I still don't understand the fake irritating obsession with ios. There is nothing spectacular about the OS. Yesi t blazed a trail but truly it has been blazed out. Let us rest please..... and don't paint ios as a top dog when it's a rather boring OS.

posted on 04 Apr 2014, 14:45

8. Ashoaib (Posts: 1215; Member since: 15 Nov 2013)


I kept iphone 2 1/2 years, indeed ios is boring

posted on 04 Apr 2014, 15:31

9. tenzin (Posts: 83; Member since: 20 Dec 2013)


Wp is more boring then ios

posted on 04 Apr 2014, 19:09 4

12. clodderes (Posts: 18; Member since: 11 Feb 2014)


the live tile is fun

posted on 04 Apr 2014, 23:34

14. CX3NT3_713 (Posts: 1650; Member since: 18 Apr 2011)


I agree.

posted on 05 Apr 2014, 06:09

16. Arte-8800 (Posts: 3094; Member since: 13 Mar 2014)


More like confusing and irr attain and looks messy.

posted on 05 Apr 2014, 06:07

15. verty (Posts: 101; Member since: 07 May 2012)


Lol. I do agree. I found it adequately boring.

posted on 04 Apr 2014, 16:58

11. jellmoo (Posts: 625; Member since: 31 Oct 2011)


In the Montreal area I would say it's pretty predominantly iPhones, at least from my experience. Samsung devices would come in second.

But even in my household, there's a mix and match. I use a Moto X, my wife an iPhone. I've been using a 2012 Nexus 7 for a while and just picked up an iPad Mini 2. There isn't a ton of use getting religiously tied to a particular platform.

posted on 04 Apr 2014, 19:47

13. Tizen007 (Posts: 493; Member since: 07 Jan 2014)


Sammy should buy BlackBerry.

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