BlackBerry's Ottawa product development center closes doors
Alas, we continue this week's BlackBerry news stream with another somber event. Under John Chen's command, the Canadian company has decided to shut down its product development center in Ottawa. 90 employees that have worked on top-priority projects, such as the BlackBerry Bold, BB10, and the BlackBerry Z10, will be let go. This is a big, symbolic loss, as in better times, BlackBerry's former CEO, Thorsten Heins, referred to its business in the Canadian capitol as "the epicentre of BlackBerry 10 development.”
Apparently, the cuts happened on the same day (March 18) in which BlackBerry announced that it has fired 120 workers from its product development and wireless innovations teams in Waterloo. Sadly, this recent spree of job cuts has been coming for a long time. Last year, the company announced that it intends to reduce its workforce by up to 40% until May 2014 in an effort to become profitable again. In addition, BlackBerry has put more than 2.2 million square feet of its Canadian real estate for sale. It also sold its US headquarters in Irving, Texas.
The company expects to turn its fortunes around by focusing on enterprise software and innovations, while consumer devices will remain in the periphery. Still, BlackBerry has already come up with two new smartphones, and an octa-core 64-bit flagship model is somewhere down the line. It recently signed a manufacturing and device design deal with China's Foxconn, which means the company no longer needs to maintain some of its former product development structures. However, current CEO John Chen has talked at length about BlackBerry's plans to build a Security Innovations Center in Washington, and expressed a lot of confidence in the various technologies that the company is developing for the future. It's safe to say that BlackBerry won't leave its core business and attitude behind.
2. PAPINYC (Posts: 2289; Member since: 30 Jul 2011)
We knew this was coming, RIP Blackberry; take note Apple, keep forcing tiNy outdated phones on the consumer and this, too, can happen to you.
3. androiphone20 (Posts: 1451; Member since: 10 Jul 2013)
lol those "tiny outdated phones" are breaking sales records. I guess you also missed an article that stated that Apple is the most valuable brand (financial valuation) at $104.7 billion, the second was Google at $69 billion. Apple being the first company to break $100 billion valuation.
6. PAPINYC (Posts: 2289; Member since: 30 Jul 2011)
Geeez, one would think i spilled wine on your wedding dress; calm down Mary, i just want Apple to be around forever.
4. androiphone20 (Posts: 1451; Member since: 10 Jul 2013)
8. thealphageek1 (banned) (Posts: 942; Member since: 02 Feb 2013)
You're saying RIP as if BlackBerry is dead. There is still much life left in BlackBerry, and they will pull through.
5. apiskula (banned) (Posts: 578; Member since: 25 Jan 2013)
This company just needs to shutdown total operations. They are never making a comeback in the market and other users and companies use much better platforms in the market today
7. thealphageek1 (banned) (Posts: 942; Member since: 02 Feb 2013)
BlackBerry does not need to shut down. These cuts are not only necessary, considering BlackBerry's new business model, but were expected. They will be fine and will make a comeback. They still possess the largest share of smartphones in corporate-government-security. And there is no way that you can judge how good or bad BB10 is, considering that you've admittedly only used a BB10 handset for one day. BB10 is a robust, smooth and powerful OS.
9. ddavis7387 (Posts: 20; Member since: 04 Mar 2014)
I think they can become a player again, with the right marketing and a great phone. Most consumers are sh**p, no disrespect but look how the iPhone took off. Everybody had a phone with a physical keyboard, when the iPhone dropped it had alot of cons but it was different enough that people got on board. I dont think that there is a bad platform today, I like Apple, Windows, Blackberry, and Android. They all have pros and cons over each other there's not one thats really better than the others only the way that the consumers see it, thats where marketing comes into play, and thats why you see so many Samsung/Apple users they advertise the best.
11. techperson211 (Posts: 660; Member since: 27 Feb 2014)
Loosing ones job is not a good thing especially in this hard economy. May they have a new job immediately .