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BlackBerry won't offer an entry-level BlackBerry 10 model this year; BB 7 continues to sell well

Posted: , by Alan F.

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BlackBerry won't offer an entry-level BlackBerry 10 model this year; BB 7 continues to sell well
BlackBerry European Managing Director Stephen Bates said that there will be no entry-level BlackBerry 10 model coming from Waterloo this year. Bates said the company brought out higher end devices like the BlackBerry Z10 and the upcoming BlackBerry Q10 to show the world what the new BlackBerry is about. At the same time, Bates said that the company had strong sales on BlackBerry 7 devices in the U.K. during the holiday season, and BlackBerry does not plan on giving up on  BB7 for the time being. In other words, BlackBerry is telling you that if you want an entry-level 'Berry, go buy a BlackBerry Curve.

"We've brought out these high-end devices as a as a statement of intent - to demonstrate vividly the new BlackBerry. Our intention is to evolve that portfolio to enter the mid-tier. But we don't see us getting to the entry level tier for some time; certainly not this year. Based on the great sales we've had over Christmas in the UK there is a demand for the entry level BlackBerry and we don't want to give that up so we're going to continue with Curve and the entry level as we bring BlackBerry 10 down through the mid-tier and eventually into the entry level."-BlackBerry European Managing Director Stephen Bates

BlackBerry UK and Ireland MD Rob Orr says that in the new BlackBerry portfolio, the BB7 devices are the workhorses for financial institutions and the government. Those have been the buyers of the previous-generation BlackBerry models. Orr said it is important to show that the company is not giving up on models like the BlackBerry Curve.

"In enterprise the BB7 portfolio is the workhorse device; government, financial institutions… these guys are continuing to purchase BB7. And in the prepaid space we had a very successful run for Christmas. It was important for us to show that we're not giving up on BB7. We launched BBM voice and it connects into the BB10 world where we've added video and screen sharing."-Rob Orr, BlackBerry UK and Ireland Managing Director

The biggest test of the new BlackBerry 10 will come next month when the all-touch BlackBerry Z10 is launched in the United States.

source: TechRadar

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posted on 11 Feb 2013, 12:20 6

1. ajac09 (Posts: 1212; Member since: 30 Sep 2009)


hmmm and where are blackberry 7's selling well at? Alot of government and companies are moving to other phones. My work is giving us a choice between the gs3 gnote 2 and the iphone 5. They used to big BIG on blackberry but after the 9800 said forget that and started to let us android and IOS.

posted on 11 Feb 2013, 12:26 5

2. BillyG (Posts: 304; Member since: 24 Sep 2012)


maybe they need to put a new entry on bb-dictionary. bb7 selling well means : only in canada, indonesia, india, and... thats it.

posted on 11 Feb 2013, 19:06 4

6. bb7issellingwell (banned) (Posts: 3; Member since: 11 Feb 2013)


LOL. big LOL
AGREE!!!!

user in Indonesia, Canda, India were too stupid.
they still think BB7 is great, and RIM want to milking to this situation.

on another news....
google this....
android beat BB IN INDONESIA since January 2012... (SINCE LAST YEAR)
and samsung beat BB IN INDONESIA since July 2012 (6 MONTH).

So, don't say that BB is number one in Indonesia.
Indonesia already moving to android.

posted on 11 Feb 2013, 20:49

10. jsdechavez (Posts: 676; Member since: 20 Jul 2012)


I'm not a BB fan but I just think that BB7 or any BB does very well for the Enterprise market. Many of these companies joining in on the move to Android or Apple may be just looking for ways so they can have more fun OUTSIDE OFF DUTY or during those breaks (including self-declared extra overbreaking) and down times..

posted on 12 Feb 2013, 00:06

11. JuraganBensiN (Posts: 3; Member since: 12 Feb 2013)


Why Android and iphone BRING MORE productivity compared to BB?

1st.... If your company have aps for consumer, your company will be DETACHED from their customer if they use BB. Using BB for company while having aps for android/iOS is like using 2 different language in 1 company.
* Reason: when your customer say the app need blabla, your company won't really know the reason because all their employee doesn't use it.
* Reason2: If all in the company using BB, then they wouldn't know the REAL TREND in SOCIETY, that's apple and android. How can your company survive if it's acting like an elite?

2nd. BB7 is outdated. It's a 2003 phone. It can't be categorize into smartphone anymore. With this outdated device, you can't have a smart idea. For example, this could happened
* "I have an idea, blablabla..." it turn out your competitor already doing it in Android/apple, and your company didn't know it because using the outdated BB7.

3rd. Why should you / your company fight for BB? If BB fail, it will drag down your company. Are you willing to sacrifice for BB?

posted on 13 Feb 2013, 00:28

16. MC1123 (Posts: 1220; Member since: 12 Nov 2012)


you do know that BlackBerry isnt just for work right?! a lot of people still buy it especially teens and young proffesional!

and also BB's key market are in asia, europe and africa so thats why BB7 will still be alive!

but its sad that they wont bring a BB10 in low end market though! they should really bring it to that market since they promise that they will ring 6 bb10 device this year and for all market (so its low end, mid and high end)

im so ok with 3.5 iphone but its really kinda small now, so i wish at least a 3.7 bb10 will be coming for low end!

posted on 13 Feb 2013, 00:32

17. MC1123 (Posts: 1220; Member since: 12 Nov 2012)


i dont really understand why companies need to ditch their company phones (let say BlackBerrys since it is really made for business)

it will just cost more if they change, lets say that the company has 1000 employees, they will give a new phone to their employees a thousand note2/iphone5 too, right? so it will cost a fortune! what if they could just give those money as a bonus? that would make sense! i mean you dont really need new phone ever year!

posted on 11 Feb 2013, 12:41 2

3. Mxyzptlk (limited) (Posts: 2846; Member since: 21 Apr 2012)


Must be living in the past. Many governments and businesses are switching to the iPhone. I'm not sure where this guy is getting his info from.

posted on 11 Feb 2013, 18:26 6

4. ZeroCide (Posts: 677; Member since: 09 Jan 2013)


LOL. you live in your own little iphone world..... They are also switching to other phones.

posted on 11 Feb 2013, 19:08 2

7. bb7issellingwell (banned) (Posts: 3; Member since: 11 Feb 2013)


and many of iphone user already move to android, especially note II.

So, for those technically incline
feature phone -> bb -> iphone -> note II

for those smarter
bb -> android
iphone -> android
nokia -> android

posted on 11 Feb 2013, 20:16 1

8. lucasho2312 (Posts: 18; Member since: 10 Feb 2013)


I got a hand on the Note the day it was released and was amazed by the screen splitting. Otherwise, I see no reason why a lot of ppl keep praising it as god item. the phone is bulky and heavy and "no human being can use it with one hand" (from SAI)

posted on 12 Feb 2013, 00:09 1

12. JuraganBensiN (Posts: 3; Member since: 12 Feb 2013)


So true...
So true...

BB user were dumb...
When they move on,
they pick another dumb platform.... iphone....

iphone & BB
Dumb & Dumber

posted on 12 Feb 2013, 00:18 3

14. lucasho2312 (Posts: 18; Member since: 10 Feb 2013)


u missed the dumbest, android

posted on 18 Feb 2013, 05:33

20. BillyG (Posts: 304; Member since: 24 Sep 2012)


very well said

posted on 11 Feb 2013, 19:04 2

5. bb7issellingwell (banned) (Posts: 3; Member since: 11 Feb 2013)


This is THE REASON BB10 will FAIL.
BB were NOT intend BB10 to sell at mid-low price.
BB were thinking that their BB10 CAN compete with Android and iOS and WP.
In reality BB10 spec looks pale compared to android
and i don't think android user will switch to bb10

for iphone
it just barely beat iphone, but lost big time to apple app world.
and i don't think iphone user will switch to bb10

for wp
the spec just beat wp7 by small margin, the app market about the same quality
but why would wp7 user move to BB10? if they already feel the bad of deserted ecosystem, they would move to android/ios instead of bb10

that's the reason bb10 will fail...
tooooo expensive,
turtle heinz think bb10 too high

posted on 11 Feb 2013, 20:45 2

9. jsdechavez (Posts: 676; Member since: 20 Jul 2012)


Now, now... Where's that BB10 upgrade to the Playbook!!!!

posted on 12 Feb 2013, 00:10 1

13. JuraganBensiN (Posts: 3; Member since: 12 Feb 2013)


Throw away that Playbook and get a REAL tablet...
Try Nexus 7, Nexus 10, Asus Transformer or Samsung Galaxy Tab.

Playbook is for looooooooooooooooooooooooooooooooooooooooseeeeeeee​eeeeeeeeeeeeeer

posted on 13 Feb 2013, 00:34

18. MC1123 (Posts: 1220; Member since: 12 Nov 2012)


lol!! playbook is a great tablet while your nexuses are just the real toys!

posted on 13 Feb 2013, 00:35

19. MC1123 (Posts: 1220; Member since: 12 Nov 2012)


well, i guess it will still come on q2 or q3

posted on 12 Feb 2013, 08:55

15. apiskula (limited) (Posts: 441; Member since: 25 Jan 2013)


The is BS news. I cannot wait until they go bankrupt and close for business!

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