BlackBerry European Managing Director Stephen Bates said that there will be no entry-level BlackBerry 10 model coming from Waterloo this year. Bates said the company brought out higher end devices like the BlackBerry Z10
and the upcoming BlackBerry Q10
to show the world what the new BlackBerry is about. At the same time, Bates said that the company had strong sales on BlackBerry 7 devices in the U.K. during the holiday season, and BlackBerry does not plan on giving up on BB7 for the time being. In other words, BlackBerry is telling you that if you want an entry-level 'Berry
, go buy a BlackBerry Curve.
BlackBerry UK and Ireland MD Rob Orr says that in the new BlackBerry portfolio, the BB7 devices are the workhorses
for financial institutions and the government. Those have been the buyers of the previous-generation BlackBerry models. Orr said it is important to show that the company is not giving up on models like the BlackBerry Curve.
The biggest test of the new BlackBerry 10 will come next month
when the all-touch BlackBerry Z10 is launched in the United States.