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BlackBerry will end its relationship with T-Mobile starting April 25th

Posted: , by Alan F.

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BlackBerry will end its relationship with T-Mobile starting April 25th
Looks like that edgy banter between T-Mobile CEO John Legere and BlackBerry CEO John Chen was a bit too much for at least one of the two Johns. BlackBerry has announced Tuesday night that starting April 25th, it will not renew the carrier's license to sell BlackBerry products. This all stems from a recent promotion that T-Mobile had where BlackBerry users were enticed by the carrier to swap their handset for an Apple iPhone. Chen took umbrage at the offer, and was soon exchanging words with Legere.

You don't want to enter into a battle of wits with John Legere. In a tweet, he told John Chen that he couldn't find him on Twitter, so he would try My Space. Ouch. Eventually. T-Mobile worked out a deal that allowed 'Berry owners to trade in any working 'Berry and get $200 toward a new phone. And if that new phone was a BlackBerry, the credit would be $250. But that apparently didn't soothe the ire of John Chen, especially when T-Mobile announced that the offer brought in 15 times the usual amount of BlackBerry trade-ins over a two week period.

In a press release, Chen said that BlackBerry's strategies are not aligned with T-Mobile's at this time, and that it hoped to work again with the carrier once their business strategies were aligned. In the meantime, BlackBerry customers on T-Mobile will not notice any changes in the quality of their service or support. BlackBerry said it would work with T-Mobile to provide customer service to BlackBerry customers still on the T-Mobile network, and for those T-Mobile customers who buy a BlackBerry from T-Mobile's remaining inventory.

"BlackBerry has had a positive relationship with T-Mobile for many years. Regretfully, at this time, our strategies are not complementary and we must act in the best interest of our BlackBerry customers. We hope to work with T-Mobile again in the future when our business strategies are aligned. We are deeply grateful to our loyal BlackBerry customers and will do everything in our power to provide continued support with your existing carrier or ensure a smooth transition to our other carrier partners."-John Chen, CEO, BlackBerry

source: Crackberry Press Release

34 Comments
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posted on 01 Apr 2014, 22:23 8

1. PapaSmurf (Posts: 8615; Member since: 14 May 2012)


What I thought was an overblown issue actually ended pretty badly if you ask me.

posted on 01 Apr 2014, 22:54 7

4. lsutigers (Posts: 739; Member since: 08 Mar 2009)


Not that BlackBerry is in a position to be picky but IMO John Legere crossed the line and proved just how unprofessional and rookie he is. This would have never happened with the CEO at any of the big 3 carriers.

posted on 01 Apr 2014, 23:22 7

7. Droid_X_Doug (Posts: 5863; Member since: 22 Dec 2010)


Chen could have turned a bunch of lemons into lemonade, but instead, he decided to take his marbles and left the playground. Unfortunately for him, there aren't many alternative playgrounds.

Memo to Chen - when your market share is fast approaching 0%, every sale counts.

posted on 02 Apr 2014, 16:23

31. downphoenix (Posts: 2357; Member since: 19 Jun 2010)


More like John Legere was a big bully and instead of letting the bully continue to take their lunch money, Blackberry did the smart thing by staying away from the bully.

Besides, it was clear that T-mobile doesnt care about selling Blackberry phones anymore, they took them out of the stores and that trade in promo was designed specifically to get Blackberry owners on to something else.

posted on 02 Apr 2014, 02:36

16. Johnnokia (Posts: 525; Member since: 27 May 2012)


BlackBerry US Market share is already less than 1%. If BlackBerry would end its license with every US carrier, that would not make any difference.

posted on 02 Apr 2014, 04:17 2

18. Mxyzptlk (Posts: 3665; Member since: 21 Apr 2012)


Like pouring salt into the womb for blackberry

posted on 02 Apr 2014, 10:06 2

24. networkdood (Posts: 6274; Member since: 31 Mar 2010)


hmmm, or wound

posted on 01 Apr 2014, 22:26 5

2. tatail (Posts: 215; Member since: 08 Jan 2010)


Good move from BlackBerry. They were not getting any support from the carrier anyway.

Instead their customers were waiting way to long to get proper software updates.

Hopefully after this BlackBerry will push the updates directly to the devices.

posted on 01 Apr 2014, 22:38 1

3. CX3NT3_713 (Posts: 1949; Member since: 18 Apr 2011)


Ouch... But it is , what it is...

posted on 01 Apr 2014, 22:59 1

5. GreekGeek (Posts: 843; Member since: 22 Mar 2014)


If it ain't working..............

posted on 01 Apr 2014, 23:20 4

6. corporateJP (Posts: 1570; Member since: 28 Nov 2009)


Stupid for both companies right now.

One is at the bottom of the list for manufacturers, the other is at the bottom of the list for carriers based solely on total coverage and customer base (sorry, kids, they still lack outside of the Metro, all the glorious ads, promotions, and gimmicks still don't fix that).

They both could use each other badly at this time, but egos crushed that.

On a side note, this just hit me: how on Earth does John Legere call AT&T's network "crap" while his works nowhere outside a big city, penetrates buildings horribly if at all, and in the end roams on AT&T's network more often than not in a lot of places?

posted on 01 Apr 2014, 23:25 1

8. Droid_X_Doug (Posts: 5863; Member since: 22 Dec 2010)


"how on Earth does John Legere call AT&T's network "crap"…?"

Ummm. A lie repeated often in hopes of it being confused for the truth?

posted on 01 Apr 2014, 23:38 1

10. corporateJP (Posts: 1570; Member since: 28 Nov 2009)


Good point.

The guy is one hell of a snake-oil salesman, I give him that.

posted on 01 Apr 2014, 23:46 1

13. networkdood (Posts: 6274; Member since: 31 Mar 2010)


I am not near a 'big' city and I have great coverage, even in my home....unless it is roaming...lmao

posted on 01 Apr 2014, 23:50 3

14. corporateJP (Posts: 1570; Member since: 28 Nov 2009)


Come to the Upper Midwest sometime.

T-Mobile runs a great 2G network here, but that's all...still faster than Sprint, though...

posted on 02 Apr 2014, 10:06

25. networkdood (Posts: 6274; Member since: 31 Mar 2010)


lmao...that is funny...

posted on 01 Apr 2014, 23:27 7

9. kindlefireowner (Posts: 408; Member since: 05 Dec 2011)


I'm sure the 20 remaining Blackberry customers on T-Mobile will be fine.

posted on 01 Apr 2014, 23:39

11. corporateJP (Posts: 1570; Member since: 28 Nov 2009)


LOL...thanks, I needed that!

posted on 02 Apr 2014, 07:29

20. tatail (Posts: 215; Member since: 08 Jan 2010)


I can assure you that 7 of the who are my contacts and family are absolutely fine and very happy about the decision.

As for the remaining 13, yeah they can survive it as well.

posted on 01 Apr 2014, 23:43 1

12. networkdood (Posts: 6274; Member since: 31 Mar 2010)


No big loss..for t no...

posted on 02 Apr 2014, 10:06

26. networkdood (Posts: 6274; Member since: 31 Mar 2010)


t no? and T MO!!

posted on 02 Apr 2014, 00:48 2

15. verty (Posts: 108; Member since: 07 May 2012)


Nice move John Chen. Legere is a halfass nitwit. How can you do that to a partner. Truth be told I hate that iPhone and I still do not know why or how people are 'crazy' enough to zombie over it. My Z30 is a much better phone I tell you. Does all iPhone does and so much more. better batterylife, bigger screen. More fun to use. Less restrictions. Imagine my horror when I realized I could not attach to a mail..... If at all people should dump itoy for realphone. I did. Traded my itoy5 for realphone Z30 and I am so so pleased. Now I ain't never gonna touch that stuff no more. Overpriced greedy fruitpiece makers.

posted on 02 Apr 2014, 03:53 2

17. thealphageek1 (banned) (Posts: 942; Member since: 02 Feb 2013)


Some trolls detected. But, I guess that's the norm on a BlackBerry article here at phonearena. Trolls have nothing better to do than troll...

Now, I don't know where this is going to lead, but after giving it much thought I have to say that I'm not too surprised by these events. T-Mobile took shots at BlackBerry and BlackBerry returned fire. JL is an immature jerk. I doubt that BlackBerry pulling out from T-Mobiles camp will have a huge impact on BlackBerry sales. Miniscule at best. JC is doing what's in BlackBerry's best interest, especially if they are not getting the proper support, if any, from T-Mobile. In the big scheme of things, if BlackBerry were to pull it's products from all the other US carriers, it wouldn't have a huge impact on BlackBerry. Those who still wish to purchase a BlackBerry device would still be able to do so from BlackBerry's own website, Crackberry, or any other number of BlackBerry dedicated websites. They would also be able to purchase them from sites like gsmnation, newegg, etc. What BlackBerry needs to make sure of going forward is that users still on T-Mobiles network get the BEST SUPPORT possible from BlackBerry. They also need to push any updates to these users themselves. While it's sad to see any manufacturer pull out from any carrier, I can't say that I blame JC for pulling his camp out of there. It's not like they were getting "Grade A" support from T-Mobile, anyway. Keep fighting the good fight, BlackBerry. There are many of us that are still on your side.

posted on 02 Apr 2014, 08:36 1

21. npaladin2000 (Posts: 134; Member since: 06 Nov 2011)


Likewise I doubt that BlackBerry pulling out of T-Mobile will have a huge impact on T-Mobile's sales. That's just not the target market they're courting, and it's doubtful they even want them at all. Legere's looking for the younger "hip" demographic or whatever, not the stereotypical suit-wearing berry user. It's mostly image, but image counts.

If I were T-Mobile I would frankly consider discontinuing BES and BIS services and ditching the overhead it incurs.

posted on 02 Apr 2014, 10:10 2

29. networkdood (Posts: 6274; Member since: 31 Mar 2010)


Blackberry is dying out - there is just no room for them in the marketplace as all other devices can do what a Blackberry does and so much more - the company was not lead by someone who had vision...

posted on 02 Apr 2014, 07:26 1

19. cncrim (Posts: 518; Member since: 15 Aug 2011)


Can it get any worse for BB? Tmobile won't hurt by it.

posted on 02 Apr 2014, 08:39 4

22. apiskula (banned) (Posts: 578; Member since: 25 Jan 2013)


TMobile made a great decision to do this. Blackberry is no longer the go to device for consumers and I am sure the other carriers will follow soon. Carriers do not need to carry dead weight in the store when other products can be used to replace Blackberry. I think this is a great business move and others will follow soon as there is no value in Blackberry anymore.

posted on 02 Apr 2014, 10:08 3

27. networkdood (Posts: 6274; Member since: 31 Mar 2010)


I never liked Blackberry devices - I used to take troubleshooting calls from their customers and most of them had no clue how to use the device - number one issue was PIN retrieval - which was easy, I thought - next big issue was emails not working and most of the time it was Blackberry's fault. T Mobile is missing nothing here...

posted on 02 Apr 2014, 09:07 5

23. kindlefireowner (Posts: 408; Member since: 05 Dec 2011)


Blackberry customers on T-Mobile remind me of the background extras on Lost. They're on the island, but they're not essential to the plot.

posted on 02 Apr 2014, 10:09

28. networkdood (Posts: 6274; Member since: 31 Mar 2010)


OHHHHHHHH YEAAAAH - great analogy - and, very true, wowsers

posted on 02 Apr 2014, 10:32

30. corporateJP (Posts: 1570; Member since: 28 Nov 2009)


Ha ha ha....

posted on 02 Apr 2014, 21:14

32. 1ceTr0n (Posts: 510; Member since: 20 May 2012)


T-Mo: So, what's your strategy?
BB: We're going bankrupt! Yay!
T-Mo: Yeah...no.

posted on 03 Apr 2014, 22:27

33. tatail (Posts: 215; Member since: 08 Jan 2010)


T-Mo: So, what's your strategy?
BB: We are doing some cost cutting and punching bullies, you are fired.
T-Mo: You can't do that, you have customers with us.
BB: We will take care of them, but we are not standing for bullies.

posted on 26 Jun 2014, 13:18

34. WahyuWisnu (Posts: 1001; Member since: 29 May 2014)


Blackberry doing T-mo the big favor by breaking up with bb.

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