BlackBerry sets up division to house high-growth assets
Turnaround expert John Chen has been at the helm of the struggling company since November, and has made some changes that have consumers talking about the company. Chen opened up the BBM messaging app to Android, iOS and Windows Phone users. He also took pressure off the company to design entry-level models for the emerging markets, thanks to a five-year deal made with Foxconn.
The company has a couple of high profile devices coming, including the BlackBerry Passport. This could turn out to be the business phone of the year with a high resolution screen, and a unique QWERTY keyboard that doubles as a trackpad. Speaking of trackpads, the 3.5 inch BlackBerry Classic will include one, along with old-school function keys. The Passport is due to be unveiled next month, with the BlackBerry Classic expected to see the light of day in November.
To run the new unit, Chen has called on Sandeep Chennakeshu, who starts immediately. Wall Street analysts like the move, with one calling the unit a long term call option that could pay off big for BlackBerry down the road.
1. jbishops (Posts: 32; Member since: 12 Aug 2014)
They should setup a division to sell the company. This company is in no way going to grow for the long term.
4. ablopez (Posts: 147; Member since: 15 Apr 2014)
This comment does not make any sense based on the article. What is the basis for your comment?
7. meanestgenius (Posts: 1168; Member since: 28 May 2014)
Apiskula, I mean, "jbishops", why do you think this company won't grow in the long term? Any stats to back up your statement, or are you just trolling? 15% growth, creating new units, recent new hires, as well as recent acquisitions and investments all point to BlackBerry growing. So, what is the basis of your statement?
9. BobbyDigital (Posts: 258; Member since: 29 May 2014)
Give up your trolling APisskula. We all know it's you. Which is why you don't respond when we call you out. But I'll just keep on reporting your trolling and having two accounts until you get permabanned.
12. parthoman (Posts: 80; Member since: 18 Aug 2014)
@jbishops they did and also shut that committee long time ago. for the second part you should know you are wrong because sadly you are.
Havind made all the right moves at the right time , i dont see any reason blackberry is gonna stop growing.
13. Ashoaib (Posts: 2018; Member since: 15 Nov 2013)
jackie chan... my favorite, a kung fu master who is a specialist to turn things around... I believe he will bring the sinking ship to the shore
2. Dr.Phil (Posts: 907; Member since: 14 Feb 2011)
It should be noted that the man put in charge of this new division was the previous president of Sony-Ericsson.
11. parthoman (Posts: 80; Member since: 18 Aug 2014)
indeed i noted that from the crackberry post.
3. meanestgenius (Posts: 1168; Member since: 28 May 2014)
This is a good move by BlackBerry. John Chen is setting things up to make more value for the company in the long term. BlackBerry has clearly shown that the restructuring phase is over and that they have entered a stage growth. Bravo, BlackBerry!
Naysayers like Apiskula up there masquerading as jbishops because he was was recently banned under the "Apiskula" name should at least attempt to come with something different and original as you are telling who you really are.
5. ablopez (Posts: 147; Member since: 15 Apr 2014)
Hey MG, welcome back! Good to see your comments again. Hopefully at least wacky stays away
6. meanestgenius (Posts: 1168; Member since: 28 May 2014)
I hope wacky stays away also! I see that Apiskula there just created a new account so he can continue trolling...it never ends, does it?
8. ablopez (Posts: 147; Member since: 15 Apr 2014)
Yeah it appears that way. I will never understand the concept of trolling, or even hating a company so much that one will create a new account after getting banned just to spew the same nonsense.
10. parthoman (Posts: 80; Member since: 18 Aug 2014)
most people dont know the underlying value that Blackberry posseses , they only compare it with the handset and OS market share, they dont know QNX and the values it has created in the industry.
So its a nice move by Mr Chen to highlight other things that blackberry expertises except handsets and OS.
Wall street analysts also like this move.
I am attracted to getting more BB shares.