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BlackBerry returns only to find itself in the friendzone?

Posted: , by Victor H.

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BlackBerry returns only to find itself in the friendzone?
BlackBerry is back. Kind of. The company has unveiled two new devices - the all-touch BlackBerry Z10 and the full QWERTY Q10, and pretty much all reviewers agree the devices are good.

As good as they are, they come a bit late to the party. And while everyone was on the crackberry just a couple of years ago, those times have now been forgotten as not only regular ‘Berry fans, but even corporate clients have switched to iPhone or Android.

And as BlackBerry now returns it might find its previously loyal fans now in a healthy relationship with Apple or Android. What about you, are you ready to give BlackBerry some loving, or is it too late to fix a broken relationship?

source: Joy of Tech

BlackBerry returns only to find itself in the friendzone?

51 Comments
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posted on 01 Feb 2013, 08:24 27

1. wendygarett (unregistered)


True story, everyone keep sayin "good luck blackberry" and yet they won't buy it...

I wish you luck as well bb, but I won't buy your product :)

posted on 01 Feb 2013, 08:32 20

3. slaggyb (Posts: 167; Member since: 19 Oct 2011)


Let Apple continue taking your money..

posted on 01 Feb 2013, 08:39 8

6. wendygarett (unregistered)


Aww come on!!!

posted on 01 Feb 2013, 09:01 4

11. hepresearch (unregistered)


friendzoner... haha...

8-P

posted on 01 Feb 2013, 15:57

41. Caralho (Posts: 119; Member since: 18 Jun 2012)


That was funny!!!

posted on 01 Feb 2013, 09:16 4

17. nicholassss (Posts: 344; Member since: 10 May 2012)


I would consider the Z10 as a second device for work or something but for now I'm going to stay team android.

An ubuntu phone device will probably be the first thing to really pull me away from android, if it turns out as good as it looks.

posted on 01 Feb 2013, 08:38 4

5. cezarepc (Posts: 442; Member since: 23 Nov 2012)


I won't mind getting one as a secondary phone as long as the price isn't too damn high.

posted on 01 Feb 2013, 09:04 2

12. hepresearch (unregistered)


These may end up being the most expensive mobiles I've ever seen since the Nokia E90, maybe even worse... maybe the most expensive ever! I'm seeing eBay-er's listings going through the $1,000-roof and onward to $1,500, and up, and up...

posted on 01 Feb 2013, 09:09 2

15. Bernoulli (Posts: 1401; Member since: 01 Sep 2012)


That's ebay mate, UK has them for 480 £ unlocked

posted on 01 Feb 2013, 09:31 1

22. hepresearch (unregistered)


That's cheaper than $1,000, alright... but that's still right around US $760. The price is competitve only when compared to the iPhone 5, the Lumia 920, and the Galaxy S III, each unlocked and without contract. I remember the days when $450 defined an expensive factory-unlocked phone, and the Nokia E90 first shattered that with a $1,200 price tag upon release. Now, it appears that an $800 phone is ordinary and expected if you want the best-of-the-best in our current day.

I'm nearly dirt-poor, so I'll never go there... ever.

posted on 01 Feb 2013, 11:50 1

30. Bernoulli (Posts: 1401; Member since: 01 Sep 2012)


You would if you chose t-mobile mate, heck they have plans for 30 $ a month that include unlimited Web, hotspot and unlimited texting

posted on 01 Feb 2013, 13:40

34. nando2do (Posts: 53; Member since: 10 Nov 2011)


i have that plan and doesnt includes unlimited web, it has 1500 min and tex mix, use it as you need them. but it has only 30 stupid mb per month.. so give the link for the one your talking cause is not on tmobile

posted on 01 Feb 2013, 14:10

38. hepresearch (unregistered)


T-Mobile's new prepaid MVNO attempt, GoSmart Mobile, has that plan for $35, but it is limited to EDGE data speeds... < 256 kbps all the time.

posted on 03 Feb 2013, 16:09

49. Bernoulli (Posts: 1401; Member since: 01 Sep 2012)


The one I posted the link of it's actually good for hspa+ speeds

posted on 03 Feb 2013, 16:07

47. Bernoulli (Posts: 1401; Member since: 01 Sep 2012)


Yes it does, fool, Here's the link:http://www.walmart.com/msharbor/ip/Tmobile-30-Wireless-Airtime-Card/15443357?adid=1500000000000012981640&veh=mweb

posted on 03 Feb 2013, 22:09

50. hepresearch (unregistered)


Holy heck, no kidding... I've never seen that offering before. Personally I'd rather have talk minutes than data, but this would be nice for someone who needed mostly just data. I suppose it would work for the new BlackBerry, though. Nicely done, sir.

posted on 01 Feb 2013, 14:07

37. hepresearch (unregistered)


Haha... not for a BlackBerry, my friend! And besides, T-Mobile doesn't work so good down here in south central Pennsylvania... no 3G unless you are in York, no coverage in the south end of town here, and no coverage in my house unless you don't mind VoIP calling all the time. Yeah, sorry, T-Mobile is just not my cup-of-tea.

posted on 03 Feb 2013, 16:08

48. Bernoulli (Posts: 1401; Member since: 01 Sep 2012)


That's understandable, but hey they are cheap and their prices cannot be beaten

posted on 03 Feb 2013, 22:11

51. hepresearch (unregistered)


You are right about that. Most anyone else who lives in a not-so-rural setting as I do could take advantage of that.

posted on 01 Feb 2013, 09:25 2

19. Crossblade (Posts: 184; Member since: 21 Apr 2005)


If its price is better than that of a Nexus 4 unlocked more people will consider it..

posted on 01 Feb 2013, 09:46 1

24. hepresearch (unregistered)


Agreed. I think you are right, and that they would have to sell in that pricepoint range in order to win back the kind of market share they need to become popular again... the only problem is that they will not likely be selling even the refurbished units for that cheap for another year yet.

posted on 01 Feb 2013, 10:32 2

28. pookiewood (Posts: 527; Member since: 05 Mar 2012)


I also say Good Luck BB but as a L920 owner I refuse to leave. I love the WP platform. I also own a BB Playbook so I am genuinely excited about BB. As for Phones I'm locked into a 2 year with old AT&T on my L920 and couldn't be happier. If WP ever goes down though I refuse to go Android or iPhone. If BB is still around I'd happily go there unless Conical is still around. ;)

posted on 01 Feb 2013, 08:25 1

2. SleepingOz (Posts: 2480; Member since: 22 Oct 2011)


HAHAHA!
Forever alone?

posted on 01 Feb 2013, 09:24 8

18. hepresearch (unregistered)


It is laughable. BlackBerry 10 is like the uber-nerdy kid who went away to college, built and sold a Fortune-500 internet company in a matter of months, and then came back to his home town, stinking-rich and enjoying early-retirement, to try to woo his old high school flame, but she's already seeing the preppy-jock from the well-to-do family next door (iOS 6.1), and when he's away, working at his dream job in the local DA's office staff, she's actually having a fling with her long-time super-tough-guy bad-boy dream-dude who was recently released from county prison (Android 4.2), and who still steals car-radios during the night. She already has everything she could need or want, and the habit of still wearing the ol' pocket-protector doesn't help him out any, either. Either way... friendzonage fail!

posted on 01 Feb 2013, 09:28 6

20. nicholassss (Posts: 344; Member since: 10 May 2012)


+1 for imagination.

posted on 01 Feb 2013, 09:50 6

25. smdeezy (Posts: 66; Member since: 17 Jun 2011)


Wow. Sounds like a movie.

posted on 01 Feb 2013, 10:07

27. hepresearch (unregistered)


Haha... yeah, but with a less-satisfying ending.

I don't think the Zuckerburg has trouble finding lady friends these days... I don't think the Beiber has too much trouble, either... errr... well, maybe the Beibs has to fight the cougars off with a large baseball bat...

posted on 01 Feb 2013, 10:02

26. hepresearch (unregistered)


Ha... and I almost forgot! Once every year or two, Justin Beiber (Windows Phone 8) comes to town to take the stage at the local public auditorium, and croons to all of the teeny-boppers...

The friendzonage just got a smidge deeper...

"Oh, no you din't!"

Oh, yes... I just did... LOL!

posted on 01 Feb 2013, 08:35 3

4. Armor (Posts: 48; Member since: 06 Dec 2011)


Blackberry all the way. Blackberry jumps ahead of the game with the z10. Coming soon is being able to communicate with your car, ect. QNX is a very powerful os's. Why do you think they use it in hospitals, space shuttle, and many others. It is rock solid and dependable. GO BLACKBERRY !!!!!!

posted on 01 Feb 2013, 08:43 2

8. cezarepc (Posts: 442; Member since: 23 Nov 2012)


QNX is indeed powerful and dependable, an article here from PA even discussed that. But the problem is do people care?

posted on 01 Feb 2013, 09:08

14. hepresearch (unregistered)


I see what people are buying these days, and I have to ask myself the same question...

posted on 01 Feb 2013, 08:48 2

9. Jonathan41 (Posts: 526; Member since: 22 Mar 2012)


I would say Blackberry more so rejoins the game with the Z10. It's a very solid entry I wouldn't say there is a real "wow factor" aside from it being a Blackberry.

posted on 01 Feb 2013, 08:42 2

7. Jonathan41 (Posts: 526; Member since: 22 Mar 2012)


I predict that Blackberry will do okay for the most part. Their new device lineup is creating some good buzz. I think sales will probably be average possibly slightly leaning toward the high side. This first iteration should at least get them back in the game. What really matters is how much momentum they gain in the next year or two if they expect to grow to their original luster.

posted on 01 Feb 2013, 08:53 1

10. davecann2 (Posts: 460; Member since: 15 Mar 2011)


I think all the buzz for the new BB is over... Product reviewers are mostly reporting positive feedback but have all said the same thing... Nothing really different then any other competing product.

I just don't see any reason the mass will replace their iPhones and Androids with a BB.

posted on 01 Feb 2013, 09:10 3

16. tashreef (Posts: 475; Member since: 24 Nov 2012)


Always competitive price tags makes difference......

BB has good build quality then most of the droid makers and hardware side almost every thing a stable Smartphone should have ... Now the price tag will decide the future......

Good luck...

posted on 01 Feb 2013, 11:34 1

29. davecann2 (Posts: 460; Member since: 15 Mar 2011)


Agreed

posted on 01 Feb 2013, 09:04

13. andylancheros1 (Posts: 11; Member since: 24 Dec 2012)


Well as a matter of fact, as a business phone the BB Q10 with its QWERTY keyboard and high specs non Android non iphone! I mean for work QWERTY is really important to email and to text really fast and this phone will have it all! I agree most people is not going to change it right away however they will keep it as an option when upgrading! youll see BB is back! and is getting that 3rd place in the smartphone industry! Cheers

posted on 01 Feb 2013, 09:30 3

21. androiddownsouth (Posts: 598; Member since: 02 May 2012)


I bet I can text and email on a virtual keyboard just as fast as anyone on a physical qwerty keyboard can. I also bet most other people have made that transition as well, based on what I see at work on a daily basis. We sell maybe 2 to 4 physical keyboard phones in a full month.

posted on 02 Feb 2013, 10:46

45. downphoenix (Posts: 2232; Member since: 19 Jun 2010)


you're wrong. Touch screen does not outdo tactile feedback. Why do you think game consoles like the 3DS still sell if touchscreen was all the rage and just as good?

posted on 01 Feb 2013, 09:36 2

23. Nikolas.Oliver (Posts: 1340; Member since: 01 Jul 2012)


Bb generates lots of buzz. Having said that. People won't still buy it because the price is too damn high. $600 ? I'd rather take the nexus 4

posted on 01 Feb 2013, 11:50 1

31. CorianU (Posts: 27; Member since: 22 Jan 2013)


That's great! lol

posted on 01 Feb 2013, 12:23

32. mclifford81 (Posts: 65; Member since: 26 Jan 2010)


The unfortunate thing for Rim/Blackberry is that it's playing a game of too little too late in the minds of consumers. I am not saying that is the actual case but as far as the consumer market goes it appears that faith has been lost in Rim/Blackberry as a whole. If you go back to 2009 you can see another company that went through similar trials and did a complete overhaul of the Os called Web Os. Palm announced at CES in January 2009 their new hero device along with their savior operating system. It was reviewed rather well and took home awards that year. Things were looking great for a while with the exclusivity they had with Sprint and the innovation behind the Os, until things went south of course. Sprint also had another big announcement months later with the HTC Evo and that was just the beginning of the downfall for Palm. Os issues with update after update, outdated hardware with the release of newer better devices around every corner and of course the eventual sell out to a company that made an impossible promise, Hp. Rim in many ways appears to be going in the same direction here and it's been said that other companies have been looking at an eventual buyout.

posted on 01 Feb 2013, 13:45

35. xtremesv (Posts: 180; Member since: 21 Oct 2011)


Palm had a good OS behind bad hardware (Palm Pre aka the iphone killer). The situation is different this time for BB, the phones have received good reviews as the OS itself. Certainly BB devices do not have killer specs but for most consumers they may suffice.

posted on 01 Feb 2013, 13:25

33. jackhammeR (Posts: 1548; Member since: 17 Oct 2011)


in the world dominated by half baked andro os there is no place for something new...in theory. I hope Blackberry will return and grab some piece of this smartphone pie.

posted on 01 Feb 2013, 13:54

36. mikeguy1981 (Posts: 52; Member since: 23 Jun 2012)


I will never own one but my wife used to only use blackberry. I remember her saying along time ago, i'll never get a phone besides a blackberry. But now years later she said she would never own a blackberry again. She put it this way; its kinda like soda, once you get a taste of drinking regular sugar soda why would you go back to diet. Even if the new diet soda has new improved flavor called BB10 its still a diet soda.

posted on 01 Feb 2013, 14:24

39. iGREGG (Posts: 66; Member since: 18 Sep 2012)


LMFAO!!!!!!!!

posted on 01 Feb 2013, 15:56

40. gchild78 (Posts: 1; Member since: 01 Feb 2013)


I'm currently using an adroid device and was a loyal BB user. I will be switching back as soon as this phone becomes available and I have also talked to a lot of other friends who are making the switch back to BB. To each is own but I firmly believe many BB users who left always had in mind coming back if BB got its act together.

posted on 01 Feb 2013, 16:09

42. hepresearch (unregistered)


That would be interesting to see. I know that when Nokia left Symbian and MeeGo for Windows Phone, that same sentiment was not strong at all, and Nokia lost a lot of loyal customers. BlackBerry, on the other hand, is not making such an extreme transition, and the fact that they are keeping the BlackBerry name and a lot of the standard BlackBerry functionality, just packaged in a newer and very compelling interface, may well make things a LOT better for them. There are some things in the new BlackBerry 10 that will appeal to Nokia's Symbian^3 and MeeGo customer-outcasts, and hopefully there will also be enough of the familiar BlackBerry left in it to hang onto die-hard BlackBerry fans, and also invite home many departed BlackBerry customers. At first impression, I do think this has more potential to do good for RIM-BlackBerry than Windows Phone ever did for Nokia.

posted on 02 Feb 2013, 00:08

43. joey18 (Posts: 493; Member since: 20 Jul 2010)


the UI is nice they need to start w 4.7 not 4.2 and alot bazel blackberry wans to success they have to start saling the 449 dollars just like nokia did they coming alot new smartphones like iphone 5s or iphone math and gs4 the sony z if they ask me to choose one i choose sony z

posted on 02 Feb 2013, 11:07

46. downphoenix (Posts: 2232; Member since: 19 Jun 2010)


the bezel is because, like the playbook, the bezel is used for various features. Consider it to be a "home button".

posted on 02 Feb 2013, 07:41

44. fredphoesh (Posts: 8; Member since: 25 Jun 2010)


EXCELLENT! Pretty much says it all...

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