BlackBerry operating loss nears $1 billion for Q2, focus now on enterprise
0. phoneArena 20 Sep 2013, 17:30 posted on
Beleaguered Canadian manufacturer BlackBerry announced on Friday that it expects to report an operating loss of nearly $1billion for the second quarter; the company has decided to give up chasing iOS, Android and Windows Phone and will concentrate on the enterprise part of the industry, a sector where BlackBerry's name still carries some cache...
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2. GeekMovement (Posts: 1501; Member since: 09 Sep 2011)
Too bad for them. I doubt bbm will last long either.
3. D.Aceveda (Posts: 360; Member since: 30 Jun 2012)
They should of took a chance on Android back in 09-2010. Motorola did
26. Suo.Eno (Posts: 177; Member since: 17 Feb 2013)
Not necessarily... They could have also opened up BB OS 10 all the way and just keep the back end enterprise secure services out w/ a 10 foot pole. Lots have suggested this before and contrary to popular belief it's not really that hard to do. This way by open means more interested devs can come in and push the consumer side up, probably do cool things like Android emu + apps while BB can nit and pick out of the code base and veto on rels' to tie in the enterprise/biz/secure parts.
Unfortunately as we all know by now all that requires a pair of big ones from the outset which clearly never happened.
29. D.Aceveda (Posts: 360; Member since: 30 Jun 2012)
What do you mean "Not necessarily"
Yes necessarily.They could of adopted Android years ago or listen to the market change and that was a demand for touch screen devices. What did they do? They didn't listen and stuck with keyboards until recently. Tried doing the "Android EMU" thing. Why emulate Android? They could of just adopted it but they (The 2 previous CEOS, and even the current) have their head up their asses.
Android could of been a huge win had they adopted it, or partially adopted it THEN. Now its too late. Enterprise is all they have left
4. lovefist (unregistered)
Maybe ms could swoop in and have them 'eloped' :-)
8. PhoneArenaUser (Posts: 5478; Member since: 05 Aug 2011)
Nokia was the largest patent holder talking about mobile communication technologies. In such context compared to Nokia, BlackBerry is totally nothing.
37. kanagadeepan (Posts: 668; Member since: 24 Jan 2012)
May be there is already some Elop's junior working in BB or even heins has some under table agreement with M$ to bring down BB share to around 4 to 5$ and Microsoft get it for real cheap, like they got Nokia cheaper than Skype..
21. RaKithAPeiRiZ (Posts: 1350; Member since: 29 Dec 2011)
Women and Children first , light the flares ,send out a SOS !!!!!
22. Commentator (Posts: 2423; Member since: 16 Aug 2011)
That's all BlackBerry needs right now, accusations of child-labor.
6. uchihakurtz (Posts: 247; Member since: 12 Nov 2012)
Perhaps they can focus on making apps for both or all 3 remaining platforms in the market and try squeezing money from them. What people said is they have a great keyboard, email client, and also BBM. Spice them up, make all apps have a unique feature then Bam! Profits, for a while...
9. PapaSmurf (Posts: 8300; Member since: 14 May 2012)
They did with BB10 and their new handsets, and look where they're at now.
13. uchihakurtz (Posts: 247; Member since: 12 Nov 2012)
No I mean like for example make the BlackBerry swiping up keyboard thing available on Android, BBM on all platforms, etc.. Not hardware.
10. Commentator (Posts: 2423; Member since: 16 Aug 2011)
"Spice them up, make all apps have a unique feature..."
Unfortunately that's easier said than done...
14. uchihakurtz (Posts: 247; Member since: 12 Nov 2012)
Yeah it's really hard making something unique with the vast options of alternative apps. But security is their plus point yes?
15. Commentator (Posts: 2423; Member since: 16 Aug 2011)
With the recent NSA revealings, I wouldn't say security is anyone's plus point any more. Least of all BlackBerry, a company infamous for helping government agencies in the name of national security.
I suppose if BB can convince the public they have an absolutely-secure system they'd have a shot though, but they have to prove that they actually make a difference.
7. BillyG (Posts: 305; Member since: 24 Sep 2012)
great news, cant wait to buy Q10 or Z30 for 99 bucks off contract :D
35. BillyG (Posts: 305; Member since: 24 Sep 2012)
nah... 99¢ is not rational... i really wouldnt mind paying 99 for z30 or q10
39. iDroid8 (Posts: 155; Member since: 16 Oct 2012)
Me too! Will be a nice thing to play with for some time, at that price.
28. WHoyton1 (Posts: 1619; Member since: 21 Feb 2013)
i can wait! It will get no support at all you realise!
11. RomeoJDR (Posts: 237; Member since: 09 Dec 2011)
And yet the CEO who drove the nail into the coffin will still make millions.
12. Commentator (Posts: 2423; Member since: 16 Aug 2011)
Hopefully those laid-off can find good employment at companies that aren't going down the tubes, like Samsung, Google, Apple, etc.
16. Glim12808 (Posts: 393; Member since: 26 Oct 2011)
I'm a WP fan all the way through but I still feel sad for BB, and even sadder still for all those who will lose their jobs this coming Christmas season.
I just cannot understand why BB does not have a Plan B! All well-run companies have a Plan B, and C, and D! While developing BB10, they should also have experimented on Android and WP, or some other OS, secretly in case BB10 fails!
17. Commentator (Posts: 2423; Member since: 16 Aug 2011)
Well, if we knew that then it wouldn't be much of a secret, would it?
18. Jeradiah3 (Posts: 1006; Member since: 11 Feb 2010)
we all knew this was coming.............I was waiting for him to admit to it. The waited too late to update their phones and software whereas Android and Apple did.
19. xtroid2k (Posts: 366; Member since: 11 Jan 2010)
blackberry is already on plan b which was getting new leadership.
23. andrexx24 (banned) (Posts: 22; Member since: 09 Jul 2013)
Just die already blackberry! It was nice to meet you.
25. rodneyej1 (Posts: 3552; Member since: 06 Jul 2013)
You know,, Hyundai/Kia was almost dead here in the US several years back,, and look at them now... You never know what the future holds that's why I'm never quick to write any company off... WP is going to be a prime example of this... A few years from now all the people who wrote WP off are going to have their feet in their mouths..
27. andrexx24 (banned) (Posts: 22; Member since: 09 Jul 2013)
You know What... I don't use any blackberry devices, so I could care less if they vanish, I only feel sorry for the people that lost their jobs thanks to the incompetence of the people on top of them to really drive the company to succesful path, I wish these people find a better job in company that really knows what the consumer REALLY WANTS! Keeping them competent in the game, they did not listen to the people, so it's their fault, I am not writing off the company, but one thing is for certain, it's gonna take a huge miracle to save it, a titanic effort which is virtually impossible look at the last phone they put out, the Z30 do you think that is going to put them back on the map? Let's be realistic here can we?
33. Dastrix (Posts: 587; Member since: 23 Nov 2012)
rodneyej1 is right about WP, but I do agree with what you said about BB. Its chances are slim in the phone industry, it's impossible there. Changing the corporate strategy and mindset is still realistic, though, especially when talking about the enterprise sector, where BB is still relevant. It's a drastic change for sure, but possible, and *might* be a successful strategy, just like IBM if you recall.
34. haseebzahid (Posts: 1828; Member since: 22 Feb 2012)
well to get back on feet from that point they need a true revolutionary idea not some multi core spec war thing . but we all know what nokia did in there most difficult time, they thown their Ace card in camera tech where no one was bothering before revolutionary or not it was damn unscratched portion in moblie sector and they survived. MS bought them sure it was their plan all the way from start....most smart people were sure of that from day nokia signed the contract with MS
30. doug.b (Posts: 1; Member since: 21 Sep 2013)
I'm really surprised at the phone carriers response to all this. BB product is more or less competitive, and it should be in the carriers best interest to promote the platform. Now the carriers are faced with a situation where their entire product lines and inventories are contolled by the behemoths of Apple, Google, and Microsoft... not a good position to be in Mr. AT&T.
31. awani1 (Posts: 18; Member since: 16 Sep 2013)
In my country there's atleast 4 bb users in every home of 5..d people don't understand android nd can't afford iOS devices, evry oda day I see a friend or colleague with a new bb so I just wonda where all d loosin nd dieing is coming from since bb is still a big deal I'm my country nigeria
32. Altair (Posts: 325; Member since: 02 Feb 2012)
I foreseed this more than two years ago.
BB=RIP in less than a year
36. mkl4466 (Posts: 53; Member since: 25 Sep 2008)
Fire sale? Unlock the bootloader and let devs have a field day. I missed out on the touchpad, I hope I don't miss My chance to scoop up a cheap z10. The Z10 and Q10 should have been 99 cents on two year contract. Too bad, they could have moved some units.
38. Cod3rror (Posts: 60; Member since: 06 Apr 2013)