BlackBerry might be saved by the red ink it has recently spilled
0. phoneArena 06 Nov 2013, 23:55 posted on
BlackBerry has lost money in five of its last seven quarters; last year, the company lost $646 million. Last quarter alone, operating losses totaled nearly $1 billion mostly because of a massive $930 million to $960 million write-down of BlackBerry Z10 inventory. But all of this red ink is not necessarily bad for the Canadian based company...
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1. Droid_X_Doug (Posts: 5751; Member since: 22 Dec 2010)
"It all depends on what the company spends the money on."
Ummm. How about an Android migration? Best keyboard in the business + best OS in the business = recovery?
2. woodshop20 (Posts: 459; Member since: 14 Sep 2013)
Yeah, I think they should migrate to Android but keep the BB skin that owners are used to. That way they can still take control of features that they are admired for, like security and email capabilities.
7. Finalflash (Posts: 1736; Member since: 23 Jul 2013)
But it's really difficult to leave something you've been making for a decade and move to something you originally didn't even see as a challenge. They first need to swallow their pride and then they can think of recovering.
5. msa1988 (Posts: 417; Member since: 30 Mar 2010)
This would be a dream come true. I'd ditch my iPhone for this device in the blink of an eye.
8. tatail (Posts: 215; Member since: 08 Jan 2010)
I previously owned a GN and loved those custom roms and all that.
But I would like to point out that BB 10 vs Android..
BB 10 is the better OS while Android is the most popular, hands down.
11. tatail (Posts: 215; Member since: 08 Jan 2010)
Now, most will agree that BlackBerry Z10 has a modest hardware, but even then when I compare the device with iPhone 5 and Nexus 4.. Z10 is snappier and quicker to load apps and much much more responsive.
9. Bernoulli (Posts: 1443; Member since: 01 Sep 2012)
Not all of us want a lagdroid, I personally love the BB10 OS and am a proud owner of a blackberry z10 that migrated from one of sammys cheap plastics, aka Galaxy Note 2, and so far I miss absolutely nothing about Android, I love the swype features that the phone offers.
12. Droid_X_Doug (Posts: 5751; Member since: 22 Dec 2010)
"Not all of us want an obsolete smartphone,"
I fixed your post for you. BB/RIM could make major contributions to the Android universe. Instead, they engaged in a campaign of denial. And the market denied them sales. And their existing customers bailed on them as well.
3. snowgator (Posts: 3209; Member since: 19 Jan 2011)
Cash in hand is not BB problem. Never has been. Even in all these quarters, BB had cash.
This company hasn't all rowed in the same direction since the playbook failed. Without a clear, strong focus and a clear, strong leader, all these cash infusions won't help.
Users are leaving, and very few new ones are coming on board. BB used to get kickbacks on their old plans for providing relief to carriers on their band width issues just by the way BB's system ran, so they had that extra revenue. Now, with LTE becoming the standard, bandwidth is no longer as huge of an issue as it was on 2G/3G, and BB is losing that money stream.
Tax relief is a bad sign: You only get tax relief if you are failing. My Wife is trying to get a crafting company off the ground over the past year, and we get a tax write off as well. I would rather pay. It would mean she is making money.
4. Dastrix (Posts: 587; Member since: 23 Nov 2012)
CRA is wayy to lenient with companies, not so much with payrolls... -.-
6. cezarepc (Posts: 564; Member since: 23 Nov 2012)
Blackberry has north of £1bn cash on hand (plus the massive portfolio of patents). Even if they continuously make mistakes for the next 18 months I doubt they'll be able to gobble up all that money. Blackberry can turn this thing around, they have time and money to do so.
13. mcshank (Posts: 47; Member since: 24 Apr 2013)
I would love to get my hands on a blackberry but sadly, I want apps. Blackberry needs to improve their apps alot more still. I have the GN3 and love it but yet it is not something that will make me stay android forever. Windows phones are coming up and I really do like how nokia makes their devices but sadly, same boat as BB. I want Apps! I want all my apps! It would be Ideal if there could be a way to just merge googleplay with bb app world &/or windows store. I would be buying more then just android then as the apps are what are keeping me. Wont even look at apple as I am disgusted at how they never change their look & have changed the size once in multiple years. Maybe next year apple? Who am I kidding, they wont change till they die and start anew under a different name.
14. trhopk (Posts: 2; Member since: 01 Apr 2013)
Adopt the Play store for your average consumer Apps/Games. Use your developers and strategic partners to develop native apps for business/enterprise. Now you don't have to waste time chasing the Instagrams of the world, and you also have a way to differentiate yourself from the rest of the market. I don't have a new Blackberry phone, but I do have a Playbook and I rarely ever ran into an issue using an Android app. Use that as a strength to free up your resources so you can focus on your core market.
Oh, and change your name back to RIM...
15. rdaex (Posts: 88; Member since: 24 Oct 2012)
Yep, its just that easy.
Adopt the play store, simple... done.
If only some website had a story about how stupidly simple this is... oh wait, it was posted to THIS website just the other day.
And oh... its RIDICULOUSLY hard to do and keep google from getting all up in that ass.