BlackBerry defines the 'Prosumer' its largest stockholder wants it to go after
0. phoneArena 20 Oct 2013, 13:16 posted on
Prem Watsa is the founder, chairman and CEO of Fairfax Financial which makes him BlackBerry's largest shareholder; his company has already offered $4.7 billion to purchase the troubled manufacturer, although we do not know if certain deadlines requested by the BlackBerry board have been met. Watsa has been quoted as saying that BlackBerry will be focused on Enterprise and Prosumers, and it is that latter word that requires a definition...
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2. Jommick (Posts: 221; Member since: 10 Sep 2013)
Prosumer - Producer/Consumer - basically they're small/moderate sized business owners who purchase from themselves.
3. Commentator (Posts: 3144; Member since: 16 Aug 2011)
Are these apps that "are going to get the job done for them" NOT on Android and iOS? Targeting this market is fine and dandy, but what's stopping the competition from doing the same thing? Certainly not BlackBerry's reputation as a business-centric platform, I hope...
4. weevil81 (Posts: 11; Member since: 16 Jun 2013)
This is the kind of closed, conservative mentality that have helped plunged them in trouble..it's good to know your target market, but the competition has and is after those buyers as well! They r still miles behind in response and execution - 2 key factors!
6. rdaex (Posts: 131; Member since: 24 Oct 2012)
If they truly want to be in the SMB market... they HAVE to have Square, Paypal, QuickBooks, etc.
Theres no SMB people working today that dont at least KNOW about those apps/companies.